Presented by: Dushan Zaric HOSPITALITY creating a culture
Hospitality Seminar Golden State of Cocktails 2014
Nov 12, 2014
Hospitality Seminar at Golden State of Cocktails, January 29th, 2014
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Presented by: Dushan Zaric
HOSPITALITY creating a culture
Dushan Zaric
* 18 + years of Experience behind Bars !* Co-Founder of Employees Only and Macao Trading Co NYC !* Co-Founder of The 86 Spirits Co !* Principal Bartender !* Consultant !* Author !* Yogi !* [email protected]
What makes a bar successful?
New Bar-Restaurant anywhere in the world !
General Formula:
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
!
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
* Hospitality
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
+
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT
+ +
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$
Marketing & PR
Most restaurants still fail....
"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
Cornell University and Michigan State University
!
!
Study of restaurants in three local markets over a 10-year period:
YEAR 1 - 27% of restaurant startups failed; !
!
!
!
!
!
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
!
!
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 10 - 70% had failed.
30% Success Rate in 10 years
yet...
PDT, New York City
Trailer Happiness, London
La Descarga, Los Angeles
Broken Shaker, Miami
Schumman’s Bar, Munich, Germany
Union Bar, Copenhagen, Denmark
Black Pearl, Melbourne, Australia
Employees Only, NYC
Why are all these bars different?
Simon Sinek
Simon Sinek’s
The Golden Circle
WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? !
And why should anyone care?
WHAT
HOW
WHAT
WHY
HOW
WHAT
People buy “why you do it” and not
what you do!
FOOD & COCKTAILS
FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
ETHOS
Building a Family
YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
Family - it’s emotional!
Family - it’s emotional!
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” !
Seth Godin, Tribes: We Need You to Lead Us
“It's within these tribes that societies get built, that important things happen.” !
David Logan, Tribal Leadership
PDT, New York City
Trailer Happiness, London
Houston Hospitality Team, Los Angeles
Broken Shaker, Miami
Schumman’s Bar, Munich, Germany
Union Bar, Copenhagen, Denmark
Black Pearl, Melbourne, Australia
Employees Only, NYC
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