HOSPITALITY IN SER MARKETING
Jan 21, 2016
HOSPITALITY IN SER MARKETING
Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries
Identify examples of hospitality in the SER Industries
Research examples of hospitality in each of the industries
OBJECTIVES
Hospitality is the relationship between a guest and the host.
Reception and Entertainment of guests/visitors/etc.
The industry depends on availability of leisure time and disposable income.
WHAT IS HOSPITALITY?
Food & Beverage Businesses that
prepare food for customers
Lodging A business/place
that provides a place to sleep for one or more nights
Recreation Any activity that people
do for rest, relaxation and enjoyment
Travel & Tourism The business of moving
people from place to place
Provides those people with services that promote travel and vacations
FOUR SECTIONS OF HOSPITALITY
ResortsMembership clubsConventionsAttractionsSporting eventSpecial eventsOther services for
travelers and tourists.
WHERE DO WE FIND HOSPITALITY?
Packages for fansHotel accommodationsTickets to eventsPre- and post-event partiesTransportation to/from eventMeals
Suites and Box Seats at sporting events
For away teams in sporting events?
HOSPITALITY IN SPORTS
Packages for fans
VIP areas for guestsSpecial pricingUnlimited drinks/foodSpecial gifts/items
At the moviesLuxury TheatresFood/Drinks (Waiters?)Cobb Theater?
HOSPITALITY IN ENTERTAINMENT
Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets
Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer
service representatives
HOSPITALITY IN RECREATION
What is hospitality?
What are the four sections of hospitality?
Where do we see examples of hospitality in SER?
RECAP