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HortiMaX-Go!Plug, Play, Grow
Fulco M. Wijdooge
29/13/2016
• Ridder Group• Economies of Scale in Horticulture• Developments in International
Horticulture• What keeps greenhouse growers
awake at night?• HortiMaX-Go! concept• HortiMaX-Go! • Plug, Play, Grow!• Wrap Up
Presentation contentHow to meet your growing expectations?
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• 1953 F.A. Nugteren founds company:Development and production of agriculture machines
• 1967 Ridder Drive Systems:Development, production of drive systems for the greenhouse and intensive livestock industry
Ridder for over 60 years…..From then to now
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• 1981 Ridder Data Systems:Development of ERP software for the Manufacturing industry
• 2011 Acquisition of HortiMaX Pijnacker
Development, production of climate controllers, water treatment and management systems for the greenhouse industry
• 2015 Startup of Ridder Climate Screens Maasdijk
Development, production of climate screens
Ridder for over 60 years…..From then to now
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The Ridder GroupBrands and locations
Ridder Drive SystemsWorldwide
125 fte
Ridder Data SystemsHarderwijk
65 fte
HortiMaX Growing SolutionsWorldwide
80 fte
Ridder Climate ScreensWorldwide
4 fte
ChinaLocal officesLocal Support France Spain Mexico USA Canada Netherlands
Economies of Scalein Horticulture
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Trends Driving Protected Horticulture推动设施园艺发展的社会因素
The challenges of tomorrow面临的挑战World population growth & density
Global increase & distribution of wealth
Globalization
Climate (shifts) becoming increasingly harsh
Importance of “secure“, “safe” and “local” food production
Shortage of water / shortage of fertilizers
Trends Driving Protected HorticultureThe challenges of tomorrow
Our definition
Ridder Adaptive Greenhouse Growing Technology stands for the view that every crop, every climate, every region and
every greenhouse has its own optimum automation solution.
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• Increase yields• Increase efficiency• Optimize plant/food quality• Guarantee food safety• Easier to manage
• Sustainable production• Less use of water, fertilizer,
energy• Save costs• Soilless cultivation• Recirculate water/fertilizer
sustainable horticultural technology
投入
COFCO ECO VALLEY (Beijing)Size: 4 hectare glass greenhouseProducts: leafy vegetables, tomatoes, pot plants Climate: Temperate Monsoon
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Mother Earth (Nanhui, Shanghai)Size: 3.6 hectare glass greenhouseProducts: flowers Climate: Sub tropical monsoon
Kunming Hasfarm (Yunnan)Size: 10.5 hectare poly greenhouseProducts: cut flowers Climate: ‘eternal spring’
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Hainan Runda (Lingshui, Hainan)Size: 7.5 hectare poly greenhouseProducts: Pepper, tomato, melonClimate: Tropical Monsoon
Plant factories & vertical farmsUrban Crops (Waregem, Belgium)Green Sense Farm (Shenzhen, China)Leafy vegetables
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Average Greenhouse in AsiaSize: small-mediumType: solar to poly Products: flowers, plants, vegetablesClimate: diverseKnowledge grower: varies Investment: small-medium
Developments in International Horticulture
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Serving the Greenhouse Growing IndustryWith a clear mission…
Our Mission
“Support Greenhouse Growersto achieve better results
through best fit growing technologytogether with our partners in the industry”
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Developments in International Growing IndustryOpportunity for Growth
Outside greenhouse structure (cover)
GlassGreenhouse
PolyGreenhouse
HighPolyTunnel
SimpleProtection
Widespan
Gutter connected
OpenField
Tota
l H
arve
sted
Are
a
Prot
ecte
d ho
rtic
ultu
re A
rea
‘Gre
enho
use’
Pro
tect
ion
Are
a
De afbeelding kan momenteel niet worden weergegeven.
Freestanding
Closed greenhouseCHP
Suppl. lightForced ventilation
Screening
FoggingCentral heating
Local heating
Automated fertigation
Motor ventilation
Automated
irrigation
Passive –Low tech Active - Medium tech Active - High tech
(Semi) Closed GH
Venlo
Widespan
Inside Greenhouse Technology
High InvestmentMaximum yield
High qualityPredictable yield
Low InvestmentLow yield
Survival of the crop
Natural ventilation
Shade and NethousesWalk-in and Low tunnelsDirect Cover and Mulch
Solar lean to green
Opportunityfor growth
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(Semi)Closed, VENLO
Glass GreenhouseWidespan
Widespan
Poly Greenhouses
Gutter connected
High Poly TunnelFreestanding poly houses
Simple protectionShade and Nethouses, Walk-in and Low tunnels
Direct Cover and Mulch, Solar lean to green
Growth
Expansion
Shift
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Developments in International Growing IndustryMarkets & requirements
(Semi)Closed, VENLO
Glass GreenhouseWidespan
Widespan
Poly Greenhouses
Gutter connected
High Poly TunnelFree standing poly houses
Simple protectionShade and Nethouses, Walk-in and Low tunnels
Direct Cover and Mulch, Solar lean to green
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Developments in International Growing IndustryMarkets & requirements
Opportunityfor growth
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(Semi)Closed, VENLO
Glass GreenhouseWidespan
Widespan
Poly Greenhouses
Gutter connected
High Poly TunnelFree standing poly houses
Simple protectionShade and Nethouses, Walk-in and Low tunnels
Direct Cover and Mulch, Solar lean to green
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Developments in International Growing IndustryMarkets & requirements
Opportunityfor growth
Traditional HortiMaX portfolio
Glass & Poly market
Best FitTechnology -ADAPTING STRATEGY
What keeps Greenhouse Growers awake at night?
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What keeps Greenhouse Growers awake at night?Grower’s challenges
How do I manage my greenhouse without working around the clock?
Has your greenhouse operation grown and is it taking more time to monitor and manage the climate?
How do I increase production without investing too much money?
Would you like to increase production by using smart and user-friendly technology?
Should I invest in greenhouse growing technology? What should I buy?
Do you have bad experiences with complex and overpriced technology?
How do I protect my greenhouse from severe weather conditions?
Are you worried that the vents won’t close in time if the weather suddenly changes (heavy rain or
strong winds)?
How do I keep track of what’s happening inside my greenhouse ?
Are you getting enough feedback about the conditions inside your greenhouse and the status of
your equipment?What keeps a
awake?
Sustainable, Efficient Horticulture Concept1) Sustainable Horticulture
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What’s best for the plant?
Plant growth factors
LightCO2TemperatureHumidity
H2OO2Nutrients(NO3, K, Ca, P, ….)
Other Factors
Fungi/bacteria/pestsKnowledge grower
• 光合作用• 植物发展• 蒸腾作用• 湿度
• 营养液• 空气• 温度
OptimalClimate
It all depends…
Requires more controlled environments!
Sustainable, Efficient Horticulture Concept2) Sustainable Cultivation / Labor
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Sufficient Labor, Trained and Motivated
Sustainable, Efficient Horticulture Concept3) Sustainable Business
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Economic Factors • Investments• Costs of resources• Output (crop yield)• Future plans• ROI
Goals • Earn, not lose money!• consumer oriented• Product quality and safety • Integrated chain approach • Long term development• Ease of operations
Sustainable BusinessProfitable Horticulture
Consumer (Super) market
Sales / trade GrowingSeeds TechnologyGreenhouse
Our future depends on Managing Greenhouse Growing Investments
The solution is to ‘adapt’ rather than to ‘adopt’.
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HortiMaX-Go!concept
Smart Greenhouse Controller
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What keeps Greenhouse Growers awake at night?Grower’s Solutions
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Developments International Growing IndustryOpportunity for Growth
Outside greenhouse structure (cover)
GlassGreenhouse
PolyGreenhouse
HighPolyTunnel
SimpleProtection
Widespan
Gutter connected
OpenField
Tota
l H
arve
sted
Are
a
Prot
ecte
d ho
rtic
ultu
re A
rea
‘Gre
enho
use’
Pro
tect
ion
Are
a
Freestanding
Closed greenhouseCHP
Suppl. lightForced ventilation
Screening
FoggingCentral heating
Local heating
Automated fertigation
Motor ventilation
Automated
irrigation
Passive -Low tech Active - Medium tech Active - High tech
(Semi) Closed GH
Venlo
Widespan
Inside Greenhouse Technology
High InvestmentMaximum yield
High qualityPredictable yield
Low InvestmentLow yield
Survival of the crop
Natural ventilation
Shade and NethousesWalk-in and Low tunnelsDirect Cover and Mulch
Solar lean to green
Opportunityfor growth
HortiMaX-Go!
CX500
MultiMa
• First big step: from open field to simple greenhouse.
• 50% Increased production• 70% Saved water︰• each step will increase efficiency
and sustainability. • Focus on chain operation + profitability.
Let’s start Smart with HortiMaX-Go!Where to start?
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• Growers switching from open field to protected cultivation
• Growers in protected cultivation looking for an entry-level automation system
• Growers in protected cultivation who want to replace their conventional automation system
• In existing poly greenhouses with existing wiring
• In new poly greenhouse projects where new and cheaper methods of wiring can be used
Let’s start Smart with HortiMaX-Go!Target Group
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Developments International Growing IndustryDifferences HortiMaX-Go! and CX500
Outside greenhouse structure (cover)
GlassGreenhouse
PolyGreenhouse
HighPolyTunnel
SimpleProtection
Widespan
Gutter connected
OpenField
Tota
l H
arve
sted
Are
a
Prot
ecte
d ho
rtic
ultu
re A
rea
‘Gre
enho
use’
Pro
tect
ion
Are
a
Freestanding
Closed greenhouseCHP
Suppl. lightForced ventilation
Screening
FoggingCentral heating
Local heating
Automated fertigation
Motor ventilation
Automated
irrigation
Passive -Low tech Active - Medium tech Active - High tech
(Semi) Closed GH
Venlo
Widespan
Inside Greenhouse Technology
High InvestmentMaximum yield
High qualityPredictable yield
Low InvestmentLow yield
Survival of the crop
Natural ventilation
Shade- and NethousesWalk-in and Low tunnelsDirect Cover and Mulch
Solar lean to green
Opportunityfor growth
MultiMa
HortiMaX-Go!
CX500
HortiMaX-Go! CX500
Differences HortiMaX-Go! HortiMaX CX500
Positioning Low- and Mid-tech market Mid-tech Market
Hardware Flexible hardware determined by Smart Switches Generic hardware
Software Fixed pre-installed software Flexible software
Configuration Flexible by hardware Flexible by standard software
Type of Control Step Control: step by step Proportional (fine and detailed) control
Controls Controls do not influence each other Controls influence each other
Influences No influences, only setting restrictions(overrides) Various influences
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• No information on greenhouse conditions over time
• No complete system overview, one-line displays
• No safeguards during manual operation
• Outdated hardware• Not expandable, fixed
configuration• Separate equipment for water and
climate• Paying for functionality that isn’t
used• Conventional wiring to each
separate device
HortiMaX-Go! Conventional computers
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• Best fit adaptive technology• Climate and water controls combined• Complete overview of greenhouse
environment • Modern touch-screen interface• Easy-to-use, self-explanatory controls• Plug & play hardware• Easy to expand• Cost effective, only pay for what
you use• Smart, simple and cost-effective wiring
HortiMaX-Go! promise ’Smart’ improvements: the cutting-edge HortiMaX-Go!
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Builders / installers:
• Manual control and I/O
integrated in Plug & Play
solution
• Affordable and
competitively priced
• Easy to install and expand
• Suitable for both new and
existing installations
• Low maintenance
Without previous system it will allow the grower to:
1. improve quality & yields by at least 25%
2. improve system reliability in critical situations by
up to 100%
3. save time by up to +20%
4. save a significant amount of money.
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HortiMaX-Go! promiseBusiness Benefits for Growers
(& Greenhouse Builders/Installers)
When replacing outdated system it will provide the
grower with:
1. more intuitive control software
2. more feedback
3. better control over the entire greenhouse.
And if the grower wants more? Adapt, choose what you need: plug and
play -> Go!
HortiMaX-Go! landscape
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HortiMaX-Go! landscapeAn overview
Ventilationmotor switch
Weather
On/off Switch
I/O
field
bu
s
InternetLAN network
Bus-connected sensor unit T RH
Meteo-Go!
HortiMaXCloud Box
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• Integrated controls with one controller
• Total of 30 controls (smart switches) per controller
• Automatic plug-and-play configuration based on connected hardware
• Easy to operate, intuitive settings• Two weeks of historical data storage• Various languages supported• Metric and imperial units can be
shown
HortiMaX-Go! landscapeHortiMaX-Go! Smart Controller Software
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Unique Smart Innovative featuresCombined Climate and Water controls
Unique Smart Innovative featuresCombined Climate and Water controls
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Unique Smart Innovative featuresEasy Expendable to the growers needs
Select Scan Automatic configuration
Unique Smart Innovative featuresTouch screen controller with intuitive user interface
Touch control, Tile based
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Unique Smart Innovative featuresCorrect information during manual operation
Bidirectional digital communication
between controller and manual
control switch.
This offers the Greenhouse
Grower valuable feedback
information!
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• Integrated auto/manual switch• Unique Smart Switch features:
– Automatic detection: Plug & Play– Feedback when manual control is used– Return to auto position after manual
control– Feedback when thermal block disables
equipment (motor, heaters, etc.)• Easy two-wire bus connection• Conventional output to relays • Distributed control saves on wiring• Easy DIN-rail mounting
HortiMaX-Go! landscapeSmart Switches
Direct connection to
motor controller
Field Bus
Switch address and
location
Control switch: auto,
open/close on/off
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Unique Smart Innovative featuresFull Access Any where any time any where
LAN network
Meteo-Go! MTV-Go!
Field bus
Smart Switch Screen
Smart Switch Heater
Smart Switch Inflator Fan
HortiMaX-Go! controller
Router
Smart Switch
…
HortiMaXCloud Box
HortiMaX-Go! Plug, Play, Grow
Smart Greenhouse Controller
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HortiMaX-Go! Plug, Play, GrowJust 5 simple steps…
1.Determine
needs
2.Order materials
3.Install Plug & Play
devices
4.Commissioning
the unit
What
Who
− Determine greenhouse layout
− Needs based on greenhouse and equipment installed
Grower, Dealer or Greenhouse
Builder
─ Basic package• Controller• Meteo-Go!• MTV-Go!
─ Smart switches ─ Relay boxes─ Panel boxes
Dealer or Local installer Installer Grower Grower
Go!
− Plug & Play: Automated software configuration by connected hardware
− Software settings:• Greenhouse
parameters• Climate• Irrigation
− Install the HortiMaX-Go!
− Install Smart switches
− Install Meteo-Go!− Install MTV-Go!
5.Use the
HortiMaX-Go!
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Example mid-tech greenhouse:• 1x Zone• 1x Sensor unit (T/RH)• 1x Weather station• 2x Roof ventilation• 2x Side ventilation• 1x Screen• 1x Hot air • 1x Inflation
HortiMaX-Go! Plug, Play, GrowExample: 1. Determine needs
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1. Centralized controls, all manual switches in one large panel including
HortiMaX-Go! controller, each control* has its own switch
2. Centralized controls, all manual switches in one large panel including
HortiMaX-Go! controller, each device has its own switch
3. Decentralized controls, all motors and other equipment have separate
smart switches. Main panel includes only HortiMaX-Go! and
weather/alarm switch
4. Decentralized controls, each control has one smart switch, if there are
multiple devices they will follow one another. Main panel includes only
HortiMaX-Go! and weather/alarm switch
HortiMaX-Go! Plug, Play, GrowExample: 1. Determine needs
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HortiMaX-Go! Plug, Play, GrowExample: 1. Determine layout and wiring
Bus wiring
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• Basic package– Controller– Software– Meteo-Go!– MTV-Go!
• Choose the right smart switches based on grower’s needs
HortiMaX-Go! Plug, Play, Grow Example: 2. Order materials
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HortiMaX-Go! Plug, Play, GrowExample: 2. Choose the right Smart Switches
Central heating
Alarm + Weather
Roof ventilation Top ventilation+pos
Side VentilationFogging Inflator fan Pad-Valve Screen T-RH, CO2
Heater Cooling Fan CO2 Pad-Fan Filter
Choose from standard Smart Switches
ScreenSide ventilation+pos
Roof ventilationRoof ventilation
Side VentilationSide Ventilation Screen
Heater
Inflator fan
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HortiMaX-Go! Plug, Play, GrowExample: 2. Choose the right Smart Water Switches
8 valves 2 startEC control (O/C) EC control (P/P) EC import pH control (O/C) pH control (P/P) System pump
Choose from Smart Water Switches (O/C) = Open / Close(P/P) = Puls / Pauze
Controller
I/O field bus
System pumpEC control (O/C) pH control (O/C) 8 valves 2 start
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HortiMaX-Go! Plug, Play, GrowExample: 3. Install Plug & Play devices
I/O field bus
Smart Switch Roof Vent 1
Smart Switch Roof Vent 2
Smart Switch Side Vent 1
Smart Switch Side Vent 2
Smart Switch Screen
Smart Switch Heater
Smart Switch Inflator Fan
WeatherController Sensor unit
Standard package or standard components
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HortiMaX-Go! landscapeExample: 3. Install Plug & Play devices
I/O field bus
Smart Switch Top Vent 1
Smart Switch Top Vent 2
Smart Switch Side Vent 1
Smart Switch Side Vent 2
Smart Switch Screen
Smart Switch Heater
Smart Switch Inflator Fan
WeatherController Sensor unit
Standard package or standard components
Distributedsolution
Smart Switches built into small (motor) control
boxs
Centralized solution
Smart Switches built into one
compartment cabinet (incl. controller)
Hybrid solution
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HortiMaX-Go! Plug, Play, GrowExample: 4. Configure the controller
Configuration by connected hardware
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HortiMaX-Go! Plug, Play, GrowExample: 4. Configure the controller
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HortiMaX-Go! Plug, Play, GrowExample: 4. Configure the controller
All configuration settings, readouts and functions accessible in just a few taps of the screen:1. Easy to find and to configure2. Easy to use
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HortiMaX-Go! Wrap Up
Smart Greenhouse Controller
Sustainable Horti Business:The Right Product, good services and
training are essential!
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Sustainable Horti Business:Cannot survive without integrated chain
(cooperation)!
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HortiMaX-Go! Plug, Play, Grow