Horrifying Sales Follow-Up Emails

Horrifying Sales Follow-up Emails5 Scary Examples of What NOT To Do

1. Frightening Subject Line• This subject doesn’t

explain the reason for a follow-up• Don’t assume that your

recipient will read the body of the email!• Act like it’s the first time

they’re hearing from you- keep it personalized and reference the last time you spoke

2. Shockingly Incorrect Data• This email refers to a

company by their phone number!• Make sure your database

is up to date to avoid mistakes like this one, as well as accidentally sending duplicate emails• Find

database management software that allows you to pick up on these errors easily

3. Terrifying Email Copy• Spelling error in the

subject line and the name of the article “10 Questions to as”• Incorrect data, the

recipient was not the author of the blog post the sender is referring to• Proofread!• If you use personalization,

make sure it is accurate

Escape the Terror for a Happy Ending!

• To avoid these horrifying mistakes, get back to the basics of copywriting• Personalization is a great tool when used effectively;

43% of marketers say that it leads to more conversions• Proofread!!!• Use data correctly to impress your prospects with how

well you understand their pain points and how your software can help

Originally written by Caroline Malamut,the full post can be found here