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Horned Frogs Chris Price, David Frick, Derek Dunkel, and Todd Gonzales
12

Horned Frogs Presentation

May 10, 2015

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Page 1: Horned Frogs Presentation

Horned Frogs

Chris Price, David Frick, Derek Dunkel, and Todd Gonzales

Page 2: Horned Frogs Presentation

Website Advantages

Sell MerchandiseMore in touch with fansUp to date newsSeveral forms of interaction (facebook, etc.)Sampling of MusicBand HistoryIncrease fan base

Page 3: Horned Frogs Presentation

Industry Key Components

Website ContentEase of NavigationSite AppearanceSampling MusicBand HistoryTour Dates & Tickets

Page 4: Horned Frogs Presentation

Competitive Forces

Rivalry

Existing

AmongCompetitors

Threat of Substitute Products or services

Threat of New Entrants

Supplier PowerBuyer Power

Page 5: Horned Frogs Presentation

Our Website

Media PageBioShopNewsTwitter, facebook, etc.YouTube video

Page 6: Horned Frogs Presentation

Our Website cont.

TourFan ClubCharityNew albumPhoto Gallery

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Business-to-Consumer (B2C)

Fan mailQuick access to informationTickets availableMedia Center

Page 12: Horned Frogs Presentation

Our Strategy

Focused

Strategy

Long Time Fans

Niche Market

New Fan

base