Press Trust of India | New Delhi Last Updated at June 6, 2018 10:05 IST ALSO READ 4 years of Modi govt: NDA's 'housing for all' project falls short of target The economics of sanitation Aadhaar required for availing oneself of food under nutrition mission After MP, Rajasthan passes bill awarding death for raping girls below 12 Horlicks shows importance of 'emotional nutrition' in new digital campaign JUST IN Search News You are here: Home » Current Aairs » Features » National Horlicks harmful? Experts urge Amitabh Bachchan to snap ties with the brand '100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar,' experts Amitabh Bachchan (Photo: Wikipedia) A group of public health experts have urged superstar Amitabh Bachchan to dissociate himself from promoting Horlicks, a multinational brand that has extended support to the Centre's recently launched National Nutrition Mission aimed at addressing the issue of undernutrition in the country. The experts under the banner of the Nutrition Advocacy in Public Interest - India (NAPi) in a letter to the actor said, "Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar". "This is harmful to children as it may contribute to childhood obesity and non-communicable disease in later life," the experts said. BS APPS BS PRODUCTS BS E-PAPER BS LEARNING SIGN IN SUBSCRIBE Why urban Indian women turn down better job opportunities away from home Keep abreast of the latest in business. Get notified about stories and events as they happen. No Thanks Yes Please
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Press Trust of India | New Delhi Last Updated at June 6 2018 1005 IST
ALSO READ4 years of Modi govt NDAshousing for all project fallsshort of target
The economics of sanitation
Aadhaar required foravailing oneself of foodunder nutrition mission
After MP Rajasthan passesbill awarding death forraping girls below 12
Horlicks shows importanceof emotional nutrition innew digital campaign
JUST IN Search News
You are here Home raquo Current Aairs raquo Features raquo National
Horlicks harmful Experts urgeAmitabh Bachchan to snap tieswith the brand100 gram of a popularly advertised pack of Horlicks Delight contains 78 gram of carbohydrates ofwhich 32 grams is sucrose sugar experts
Amitabh Bachchan (Photo Wikipedia)
A group of public health experts have urged superstarAmitabh Bachchan to dissociate himself frompromoting Horlicks a multinational brand that hasextended support to the Centres recently launchedNational Nutrition Mission aimed at addressing theissue of undernutrition in the country
The experts under the banner of the NutritionAdvocacy in Public Interest - India (NAPi) in a letter tothe actor said Horlicks is a high sugar product as100 gram of a popularly advertised pack of HorlicksDelight contains 78 gram of carbohydrates of which32 grams is sucrose sugar
This is harmful to children as it may contribute tochildhood obesity and non-communicable disease inlater life the experts said
BS APPS BS PRODUCTS BS E-PAPER BS LEARNING SIGN IN SUBSCRIBE
Why urban Indian women turn down better job opportunities away from home
36 6
Keep abreast of the latest in businessGet notified about stories and events asthey happen
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READ MORE ON AMITABH BACHCHAN HORLICKS MISSION POSHAN
NATIONAL NUTRITION MISSION PM MODI NARENDRA MODI UNDERNUTRITION
MALNUTRITION CARBOHYDRATES SUGAR WORLD HEALTH ASSEMBLY WHA
KESHAV DESIRAJU NUTRITION ADVOCACY IN PUBLIC INTEREST - INDIA NAPI FAO
OBESITY DISEASES INTERNATIONAL WOMENS DAY
AMITABH BACHCHAN HORLICKS CONTROVERSY CURRENT AFFAIRS NATIONAL
They said the WHO recommends a reduced dailyintake of free sugars throughout the life course to lessthan 10 per cent of total energy intake
Furthermore in the interest of good health WHOsuggests the intake of free sugars to below 5 per centof total energy intake the letter stated
The letter mentioned that in 2016 the World Health Assembly (WHA) adopted a Resolution699 that recommends ending inappropriate promotion of foods for children from ages 6-36 months based on WHO and FAO dietary guidelines
Going by this recommendation promotion of Horlicks falls in the category of inappropriateas they use false health claims in TV commercials they said adding that it dentsBachchans image as a socially responsible celebrity
I fear that this campaign may have serious adverse repercussions Horlicks is expensiveand is likely to drain pockets of marginalized families under the misbelief that Horlicks is agood nutritious product for children as it is endorsed by Mr Bachchan Thus Horlicks maydisplace healthy real family home foods and this way contravenes tackling the problem ofundernutrition among children said Dr Arti Maria Head of Neonatology Department RMLhospital here
Dr Aseem Malhotra a renowned British cardiologist and author of The Pioppi Diet andformer Director of Action on Sugar UK said high sugar foodsbeverages should beprohibited for children as sugar has no nutritional value and that there is increasingevidence that added sugar increases the risk of developing type 2 diabetes metabolicsyndrome and fatty liver
Claiming that the campaign was misleading and undermines optimal nutrition the expertsurged the actor to call o his association with Horlicks
Indias former health secretary Keshav Desiraju is the Chairman of Nutrition Advocacy inPublic Interest - India (NAPi)
On March 8 on the occasion of International Womens Day Prime Minister Narendra Modihad launched the National Nutrition Mission at Jhunjhunu in Rajasthan
First Published Wed June 06 2018 1005 IST
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READ MORE ON AMITABH BACHCHAN HORLICKS MISSION POSHAN
NATIONAL NUTRITION MISSION PM MODI NARENDRA MODI UNDERNUTRITION
MALNUTRITION CARBOHYDRATES SUGAR WORLD HEALTH ASSEMBLY WHA
KESHAV DESIRAJU NUTRITION ADVOCACY IN PUBLIC INTEREST - INDIA NAPI FAO
OBESITY DISEASES INTERNATIONAL WOMENS DAY
AMITABH BACHCHAN HORLICKS CONTROVERSY CURRENT AFFAIRS NATIONAL
They said the WHO recommends a reduced dailyintake of free sugars throughout the life course to lessthan 10 per cent of total energy intake
Furthermore in the interest of good health WHOsuggests the intake of free sugars to below 5 per centof total energy intake the letter stated
The letter mentioned that in 2016 the World Health Assembly (WHA) adopted a Resolution699 that recommends ending inappropriate promotion of foods for children from ages 6-36 months based on WHO and FAO dietary guidelines
Going by this recommendation promotion of Horlicks falls in the category of inappropriateas they use false health claims in TV commercials they said adding that it dentsBachchans image as a socially responsible celebrity
I fear that this campaign may have serious adverse repercussions Horlicks is expensiveand is likely to drain pockets of marginalized families under the misbelief that Horlicks is agood nutritious product for children as it is endorsed by Mr Bachchan Thus Horlicks maydisplace healthy real family home foods and this way contravenes tackling the problem ofundernutrition among children said Dr Arti Maria Head of Neonatology Department RMLhospital here
Dr Aseem Malhotra a renowned British cardiologist and author of The Pioppi Diet andformer Director of Action on Sugar UK said high sugar foodsbeverages should beprohibited for children as sugar has no nutritional value and that there is increasingevidence that added sugar increases the risk of developing type 2 diabetes metabolicsyndrome and fatty liver
Claiming that the campaign was misleading and undermines optimal nutrition the expertsurged the actor to call o his association with Horlicks
Indias former health secretary Keshav Desiraju is the Chairman of Nutrition Advocacy inPublic Interest - India (NAPi)
On March 8 on the occasion of International Womens Day Prime Minister Narendra Modihad launched the National Nutrition Mission at Jhunjhunu in Rajasthan
First Published Wed June 06 2018 1005 IST
RECOMMENDED FOR YOU
Ad
Want to worksettle inCanada or AustraliaRegister for FreeImmigration Seminar NowISA Immigration ServicesAttend our Free ImmigrationSeminar and meet ourImmigration Experts in Canada ampAustralia
PREVIOUS STORY NEXT STORY
Why British monarchy is running
out of noble names for its sons
daughters
Virat Kohli 83rd in highest-paid
athletes list no women in top
100 Forbes
Keep abreast of the latest in businessGet notified about stories and events asthey happen
No Thanks Yes Please
Advertisements
Beyond Business GOLATEST NEWS
Advice from the experts on-demand
Subscribe to Business Standard Digital amp get 12 months WSJ online worth Rs
Business Standard book for IBPS 3000 GK Questions GST Budget 2017Demonetisation
Business Standard Premium - Access best of our content across devices
You Might Also Like
Promoted Stories
Recommended by
Facing anti-incumbency in MPBJP may soon face a Congress-BSP alliance too
Jat non-Jat people can jointlywipe o BJP
Avanti Feeds Waterbaseextend fall on growth concerns
67 stocks from BSE smallcapindex fall more than 50 in2018
Modi magic fading UnitedOpposition must not ignoreBJPs 2 key advantages
Not just Opposition unity BJPhas more problems to dealwith before 2019
All New Honda Amaze withPaddle Shift and Digipad 20hondacarindiacom
The all-new BMW X3 On Amission Test drive nowbmwindiacoin
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Facing anti-incumbency in MPBJP may soon face a Congress-BSP alliance too
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Avanti Feeds Waterbaseextend fall on growth concerns
67 stocks from BSE smallcapindex fall more than 50 in2018
Modi magic fading UnitedOpposition must not ignoreBJPs 2 key advantages
Not just Opposition unity BJPhas more problems to dealwith before 2019
All New Honda Amaze withPaddle Shift and Digipad 20hondacarindiacom
The all-new BMW X3 On Amission Test drive nowbmwindiacoin
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India has unreal ight pricesSave 70
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CBI questions PChidambaram in INXMedia case A timeline ofevents
Lessons from TuticorinIndia needs to move awayfrom crony capitalism
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More gt
MOST POPULAR
WhatsApp leak Sebi totake action against mktoperators of blue-chiprms
Ex-SoftBank COO NikeshArora awarded $128 mn tolead Palo Alto networks
MARKET WRAP Sensexends 109 pts lower Niftyat 10593 ahead of RBIpolicy
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Business Standard12 minutes ago
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Lupin M amp M Maruri Suzuki NTPC O N G C Power Grid Corpn Reliance Inds St Bk of India Sun Pharma Inds
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Why British monarchy isrunning out of noblenames for its sonsdaughters
Virat Kohli 83rd in highest-paid athletes list nowomen in top 100 Forbes
CBI questions PChidambaram in INXMedia case A timeline ofevents
Lessons from TuticorinIndia needs to move awayfrom crony capitalism
Subscribe to Business StandardDigital amp get 12 months WSJonline worth Rs 17165 free
More gt
MOST POPULAR
WhatsApp leak Sebi totake action against mktoperators of blue-chiprms
Ex-SoftBank COO NikeshArora awarded $128 mn tolead Palo Alto networks
MARKET WRAP Sensexends 109 pts lower Niftyat 10593 ahead of RBIpolicy
Amazon now hascustomers in 100serviceable pin-codes inIndia Je Bezos
Be the first of your friends to like this
Business Standard12 minutes ago
Why Duke of Sussex was an ideal title
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Like Page Contact Us
READ SHARE COMMENTED
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Adani Ports Asian Paints Axis Bank B P C L Bajaj Auto Bajaj Finance Ltd Bajaj Finserv Bharti Airtel Bharti Infra
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Hero Motocorp Hind Unilever Hindalco Inds Hindustan Petroleum Corporation Ltd ICICI Bank
Indiabulls Housing Finance Indian Oil Corporation Ltd IndusInd Bank Infosys ITC Kotak Mah Bank Larsen amp Toubro
Lupin M amp M Maruri Suzuki NTPC O N G C Power Grid Corpn Reliance Inds St Bk of India Sun Pharma Inds
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Hero Motocorp Hind Unilever Hindalco Inds Hindustan Petroleum Corporation Ltd ICICI Bank
Indiabulls Housing Finance Indian Oil Corporation Ltd IndusInd Bank Infosys ITC Kotak Mah Bank Larsen amp Toubro
Lupin M amp M Maruri Suzuki NTPC O N G C Power Grid Corpn Reliance Inds St Bk of India Sun Pharma Inds
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