Horizon Media Holiday Card 2016 was anything but ordinary, and as the Horizon Media Social Design Team, we didn’t want to send just a traditional holiday card. Since people often overindulge and over share during this time of year, we decided to focus on the funny “mistakes” people make on social media; whether they are a result of a few too many drinks at the holiday party, having your nose in your phone during festive dinners, or taking one too many selfies. This idea led to the creation of Tweet, Drink & Be Merry: a gift set including a personalized thank you note, a custom wine bottle and five coasters with witty tips on how to #ShareResponsibly. The following pages provide a closer glimpse into the design and copy.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Horizon Media Holiday Card
2016 was anything but ordinary, and as the Horizon Media Social Design Team, we didn’t want to send just a traditional holiday card. Since people often overindulge and over share during this time of year, we decided to focus on the funny “mistakes” people make on social media; whether they are a result of a few too many drinks at the holiday party, having your nose in your phone during festive dinners, or taking one too many selfies. This idea led to the creation of Tweet, Drink & Be Merry: a gift set including a personalized thank you note, a custom wine bottle and five coasters with witty tips on how to #ShareResponsibly.
The following pages provide a closer glimpse into the design and copy.
Horizon Media Holiday Card
Wine Bottle Copy:Tweet, Drink & Be Merry5 Tips to help you #ShareResponsibly this holiday season
Coaster Copy:Tip 1: The Greatest Gift Is Your PresenceLess snapping, more chatting.Don’t miss out on holiday cheer by having your nose in your phone.#ShareResponsibly
Tip 2: Silent Night (on social)What happens at the company party, stays at the company party. No live tweeting necessary.#ShareResponsibly
Tip 3: Over Care, Don’t Over ShareTell grandma you love the sweater-don’t just post a status about it.#ShareResponsibly
Tip 4: Deck The Halls With...RealityPost your Pinterest fails without shame. It’s the thought that counts. #ShareResponsibly
Tip 5: Underneath The MistletoeIf you must do a kissy face, do so under the mistletoe. Hint, hint.#ShareResponsibly
Horizon Media Holiday Card
To the right is what the bundle of holiday cheer looked like when clients received them.
Acknowledgments
Art Director: Eve Weiner
Designer: Danielle Hunter
Copy Writer: Sarah Nisbett
Copy Writer: Christopher Barus
Related Documents
