HOPE Latina Action Day Presentation Tuesday, April 10, 2011 A Nuestra Salud: Hoy y Manaña/To Our Health: Today and Tomorrow is a joint project of Latina Coalition of Silicon Valley (LCSV) and Hispanas Organized for Political Equality (HOPE), funded by the John S. and James L. Knight Foundation. A Nuestra Salud: Hoy y Manaña To Our Health: Today and Tomorrow
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HOPE Latina Action Day Presentation Tuesday, April 10, 2011 A Nuestra Salud: Hoy y Manaña/To Our Health: Today and Tomorrow is a joint project of Latina.
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HOPE Latina Action Day PresentationTuesday, April 10, 2011
A Nuestra Salud: Hoy y Manaña/To Our Health: Today and Tomorrow is a joint project of Latina Coalition of Silicon Valley (LCSV) and
Hispanas Organized for Political Equality (HOPE), funded by the John S. and James L. Knight Foundation.
A Nuestra Salud: Hoy y Manaña
To Our Health: Today and Tomorrow
A Nuestra Salud: Hoy y Manaña
To Our Health: Today and Tomorrow
Latino Health StatusSanta Clara County, 2011
Latinos account for more than a quarter of the residents in Santa Clara County
More Latino adults in Santa Clara County are overweight or obese compared to the County as a whole
Almost 1 in 10 Latino adults in Santa Clara County are current cigarette smokers
Fewer Latino adolescents report using cigarettes in recent years compared to previous years
Almost 2 in 3 Latinos in Santa Clara County have at most a high school degree
A higher rate of Latinos were infected with Pertussis (whooping cough) in 2010 compared to other racial/ethnic groups in the County
Incidence of TB among Latinos decreased by 46% from 1997 to 2010
Latinos have a lower age-adjusted death rate than the County as a whole
Acculturation may account for better health outcomes among recently arrived Latinos, such as lower obesity rates, than those who have lived in the united states for a longer period
A Nuestra SaludCampaign Strategies
Community Advocacy: Re-introduction of HEAL Resolution
Social Media: Promote individual action through a community of learning and sharing, focused on increasing awareness, education and access to healthier food and healthier eating options
Provided social media training to 90 Latinas
Co-Sponsor Healthy Communities Forum
Facebook, Twitter, LinkedIn and Tumblr
Weekly Social Media Topics:
• What Does “A Nuestra Salud” Mean To You?
• Tips & Tricks for Healthy Eating
• Healthy Eating On-the-Go
• Healthy Meals
• What is your Sugar IQ?
A Nuestra SaludActivities & Outcomes
www.facebook.com/anuestrasalud
236 Facebook ‘Likes’
83% Female/15% Male
57% of Females between ages of 18-34
Watch LCSV member Elizabeth Alvarez share her healthy meal idea