Hop2TheTop SEO Services Overview - 7-23-2015

Hop2TheTop YOURWEBGURUS LLC DBA HOP2THETOP

Your Search Marketing Pros

Since 2008

The SEO “Game” has changed… Ranking Factors

We follow what Google says, but then look at the latest studies, and experiment with what actually works for our clients.

Major Algorithm Shifts Panda (2010-2015)

Penguin (2012-2014)

Hummingbird (2013)

Social Signals (2010-2015)

Mobilegeddon (2015)

Google+ Factors (2011-2015)

Review Factors (2010-2015)

Panda & Penguin are the two major “shake up” algo changes that completed changed the SEO game since 2010.

Both have elements of “punishing” sites as much as they do “rewarding” sites for doing the right. Especially “penguin” which devalued sites that manipulated the algorithms by purchasing too many low quality/irrelevant links and embedding keywords in anchor tags.

There have been substantial algorithm shifts over the past 3-4 years that have changed the game so drastically, these changes have put some small businesses under, and even SEO companies out of business who held too tightly to old tactics.

Before

META Tags & Keywords Backlinks

Site Architecture

2015

Content Engagement Social Signals Mobile Factors

Backlinks Site Architecture Rich Snippets Reviews

The SEO Game Has Changed… Drastically.

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Why Us? Marketing Companies are a real gamble.

We are experts in :

1. Conversion Optimization2. Landing Page Optimization3. Website Analytics4. Web Usability5. Web Psychology6. SEO Algorithms7. AdWords Algorithms 8. AdWords Optimization9. Marketing Strate

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Your clients are fortunate to have such an Apt Agency Supporting Them …

Brittany C – Google Adwords

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This has been a real find for our company.

Michael Cooper - Aladdin Steel – Our Client Since 2008

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We subscribe and utilize the latest industry tools for our client’s benefit…

Major Ranking Factors

On Page Engagement Metrics

Mobile Friendly

Above The Fold Factors

Keyword Relevance & Semantics

TITLE Tags (META no longer indexed)

Linking Structure

Rich Snippets

Deep Page Optimization (Long Tail)

Site Load Time

On Page Code (JS, CSS, etc)

Social Sharing Signals

Off Page Consistent NAP Information

Local Site Submissions

Quality Backlink Generation

Relevant Paid Directories

Quality Press Releases

Guest Postings As Available

One Way Links Via Associations, Memberships, Press, Awards Earned, Manufacturer Relationships, Vendor Relationships.

Social Signals & Social Media Activity

Google / Yelp And Other Reviews

So What’s The Plan?We Have A Specific, Tactical Plan Which We Customize For Each

Company’s Specific Needs, Marketing Goals, And SEO Goals/Challenges.

Call 888-919-4238 Now to Request Your Free Site Analysis.