HONORS · Jagdish N. Sheth, Bruce I. Newman and Barbara Gross, Consumption Values and Market Choices: Theory and Applications . (1991), Cincinnati: South-Western Publishing Co. Bruce

Curriculum Vitae

Bruce I. Newman

DePaul University

1 E. Jackson Boulevard

Chicago, Illinois 60604-2287

(312) 362-5186 (Office) Marital Status: Married

(847) 634-6932 (Residence) U.S. Citizen

EDUCATION B.S. (Business Administration), University of

Illinois at Urbana-Champaign, 1975.

M.B.A. (Marketing), University of Illinois at

Urbana-Champaign, 1978.

Ph.D. (Marketing with emphasis in Consumer Behavior;

minor in Social and Cross-Cultural Psychology),

University of Illinois at Urbana-Champaign, 1981.

Thesis title: The Prediction and Explanation of

Actual Voting Behavior in a Presidential Primary

Election.

HONORS

Wicklander Fellow in Business Ethics

2012-2013 Academic Year

DePaul University

Visiting Scholar

Meiji University, Tokyo, Japan

(July 20 – August 1, 2012)

DePaul Media Star (for two decades of media

appearances), (September 27, 2006, 2014)

William Evans Visiting Fellow

University of Otago, New Zealand

(July 17 - August 7, 2006)

Faculty Coach of the Game (first recipient of an

annual award that will be given to the faculty member

who devotes his/her time to student-athletes)

(February 25, 2006)

Spirit of Inquiry Award (for excellence in scholarly

research) DePaul University (August, 2005)

1

Visiting Scholar, Honorary appointment in the

Department of Political Science at Stanford

University, (January 29 - August 31, 2003).


Institute of Governmental Studies at the University

of California, Berkeley (2001-2002).

President of Phi Kappa Phi, Honor Society (DePaul

Chapter, 2001-2002)

Invitation by the Italian Government to attend the

Third Global Forum, Napoli Italy, March 2001

Invitation to speak before President Lech Walesa,

Lech

Walesa Institute, Lodz Poland, May 1999

External Examiner, Cambridge University, 1998

Recipient of the Ring of Honor (for widespread

research in political marketing from the Austrian

Advertising Research Association - Presented in

Vienna, Austria May, 1993)

Member of Beta Gamma Sigma, Honor Society

Member of Sigma Iota Epsilon, Honorary Management

Fraternity

Listed in Who's Who in Advertising

Listed in Who's Who of Young Professionals

Listed in Who's Who in the Media and Communications

Honored Member in Strathmores Who's Who 1999-2005

AcademicKeys Who's Who in Business Higher Education

FOUNDING

EDITOR-IN-CHIEF Haworth Book Series in Political Marketing January 2003 - 2007

FOUNDING Journal of Political Marketing

EDITOR-IN-CHIEF June 2002 - Present

EDITORIAL

BOARD Journal of Business Research, Editorial Board Member, January 1, 2004 - 2007

2

Journal of Consumer Behaviour, Editorial Board Member, September 2001 - 2008

Transfer, Editorial Board Member, January 2001- Present

Journal of Public Affairs, Editorial Board Member June, 2000- Present

Werbeforschung & Praxis, Editorial Board Member, October 8, 1998 - Present

Psychology and Marketing, Editorial Board Member, January 1, 1994 - Present

Journal for Mental Changes, Editorial Board Member Special issue on Political Marketing

COURSES

TAUGHT Political Marketing

Marketing Management

Principles of Marketing

International Marketing

Consumer Behavior

Seminar in Behavioral Choice Modeling

Decisions in Marketing Management

TEACHING

INTERESTS Consumer Behavior, Marketing Management

Behavioral Choice Models,

International Marketing,

Marketing Principles, Marketing Strategy.

Voting Behavior, Political Marketing, Social

Marketing.

RESEARCH

INTERESTS Consumer choice modeling, political choice modeling,

political marketing, information technology,

marketing applications to the telecommunications

industry, cross- cultural research methods.

ACADEMIC

POSITIONS

HELD Teaching Assistant, Department of Business

Administration,

University of Illinois, 1976-1980

Research Assistant, Department of Business

Administration,

University of Illinois, 1976-1980.

Instructor, School of Business Administration,

University Wisconsin-Milwaukee, 1980-1981.

Assistant Professor of Marketing, The University of

Wisconsin-Milwaukee, 1981-1986.

3

Associate Professor of Marketing, The City University

of New York, Baruch College, 1986-1987.

Visiting Professor, Trinity College, University of

Dublin, Ireland, January-May, 1987.

Visiting Scholar, F.M.D. Research Institute, Oslo,

Norway, May-August, 1987.

Associate Professor of Marketing, DePaul University,

1987-2000.


Department of

Political Science at Stanford University,

January 29 - August 31, 2003).


Institute of Governmental Studies at the University

of California, Berkeley (2001-2002).

William Evans Visiting Fellow

University of Otago, New Zealand

July 17 - August 7, 2006)

CURRENT

POSITION Professor of Marketing, DePaul University

(2000 – Present)

CURRENT

TEACHING

DUTIES Teaching graduate and undergraduate courses in the

College of Commerce.

DePaul SERVICE

ACTIVITIES Member, DePaul Faculty Council (2001 - 2004)

Member, DePaul Academic Integrity Board (2000-2005)

Member, College Teaching Committee (1990-2005)

Member, College Long-Range Planning Committee

(2003-2005)

Member, College Promotion and Tenure Task

Force(2005-2006)

Chair, Honors Committee (2005-2008)

Advisory Board to the Business School Dean

(2008-present)

Marketing Department Promotion & Tenure Committee

(1990-present)

4

PUBLICATIONS

BOOKS Christine Williams and Bruce I. Newman Social Media, Political Marketing and the 2016 U.S.

Presidential Election (co-editors) 2018 (forthcoming): United Kingdom: Routledge Publishing

Co.

Bruce I. Newman and Todd P. Newman

Brand (2017): Dubuque, IA: Kendall Hunt Publishing Co.

Bruce I. Newman

The Marketing Revolution in Politics: What Recent

U.S. Presidential Elections can Teach Us About

Effective Marketing (2016) Canada: Rotman/UTP-University of Toronto Press.

Williams, Christine and Bruce I. Newman

Political Marketing in Retrospective and Prospective, (2014-Kindle/2012-Hardcopy). Routledge Publishing

Company, U.K.

Kostas Gouliamos, Antonis Theorcharous and Bruce I.

Newman Political Marketing: Strategic Campaign Culture(2013). Routledge Publishing Company, UK

Wojciech Cwalina, Andrzej Falkowski and Bruce I.

Newman.

Political Marketing: Theoretical and Strategic

Foundations, 2011. New York: M.E. Sharpe


Newman

A Cross-Cultural Theory of Voter Behavior

(2008) New York: Francis & Taylor

Bruce I. Newman

Korean translation of Winning Elections with Political Marketing). (2007). Seoul, Korea:

5

Philip Davis and Bruce I. Newman

Winning Elections with Political Marketing

(2006) New York: Haworth Press

Angelo Mellone and Bruce I. Newman

L'Apparenza E L'Appartenenza

(2004) Italy: Rubbettino Press

Bruce I. Newman and Dejan Vercic

Communication of Politics: Cross-Cultural Theory

Building in the Practice of Public Relations and

Political Marketing

(2003) New York: Haworth Press

Bruce I. Newman

(Korean translation of The Marketing of the President). (2001). Seoul, Korea: Nanam Communications.

Bruce I. Newman Politikai Marketing Mint Kampanystrategia. (2000), Budapest, Hungary: Bagolyvar Publishing Co.

(Hungarian translation of The Marketing of the President).

Bruce I. Newman

A Politika Tomeg-Marketingje: Demokracia A Gyartott

Imazsok Koraban. (2000) Budapest, Hungary: Bagolyvar Publishing Co.

(Hungarian translation of The Mass Marketing of Politics: Democracy in an Age of Manufactured Images).

Bruce I. Newman The Mass Marketing of Politics: Democracy in an Age of Manufactured Images.(1999), Thousand Oaks,

California: Sage Publishing Co.

Bruce I. Newman

Handbook of Political Marketing. (1999), Thousand Oaks, California: Sage Publishing Co.

Jagdish N. Sheth, Bruce I. Newman, Ban Mittal

Customer Behavior: Consumer Behavior and Beyond

(1998), Dallas, Texas: Harcourt, Brace & Janovich

6

Bruce I. Newman The Marketing of the President: Political Marketing as Campaign Strategy. (1994), Newbury Park, California: Sage Publishing Co.

Jagdish N. Sheth, Bruce I. Newman and Barbara Gross,

Consumption Values and Market Choices: Theory and

Applications. (1991), Cincinnati: South-Western Publishing Co.

Bruce I. Newman and Jagdish N. Sheth, A Theory of Political Choice Behavior (1987), New York and London: Praeger, Inc., with Jagdish N. Sheth

Bruce I. Newman and Jagdish N. Sheth, Political Marketing: Readings and Annotated Bibliography (1985), Chicago: American Marketing

Association (with Jagdish N. Sheth, eds.).

JOURNALS/

PROCEEDINGS Bruce I. Newman, Editor-in-Chief

Journal of Political Marketing, Vol. 1 (2002) THROUGH Vol.13 (2014)

Bruce I. Newman, Guest Editor

Psychology & Marketing: Special Issue on Political

Marketing Vol. 19, No. 12, December 2002.

Bruce I. Newman and Dejan Vercic (co-guest editor)

Journal of Political Marketing: Special Issue on

Public Relations and Political Marketing, Vol. 1, Nos. 2/3 (October 2002)

Dejan Vercic, John White and Bruce I. Newman,

Proceedings of the 8th International Public Relations Research Symposium, Ljubljana, Pristop Communications, Published on CD-Rom. 2001.

JOURNAL/CHAPTER

PUBLICATIONS

Bruce I. Newman, Wojciech Cwalina and Andrzej

Falkowski

“Political Marketing and Public Affairs” January (1st Quarter/Winter) 2017 The Sage Handbook of International Corporate and Public Affairs, 197-214.


Newman

7

“Political Spaces in Eurasia: Global Contexts, Local

Outcomes,” April (2nd Quarter/Spring) 2016, p. 1-4,

Journal of Political Marketing, Vol. 15, Nos 2-3

Bruce I. Newman

“Reinforcing Lessons for Business from the Marketing

Revolution” Psychology & Marketing, October (4th Quarter/Autumn), 2016 P. 781-795,


Newman

“Political Marketing: The Multi-Disciplinary Approach” January (1st

Quarter/Winter) 2016 Praeger Handbook of Political Campaigning in the United States, p. 101-119


Newman

“Persuasion in the Political Context: Threats and Opportunities” The Handbook of Persuasion and Social Marketing, 2015 Praeger/Imprint of ABC-CLIO, LLC p. 61-128


Newman

“An Advanced Theory of Political Marketing,” Human Factors of a Global Society: A System of Systems Perspective, CRC Press, 2014, p. 145-154.

Christine Williams and Bruce I. Newman

“A 10 Year Perspective on the Role of Marketing in Politics”

(co-authored), Political Marketing in Retrospective and Prospective August (co-edited) Routledge 2013, Political Marketing in Retrospective and Prospective,

Routledge, 2013, p. 1-8.


Newman “Political Marketing: Theory and Practice,” in

The International Handbook of Consumer Psychology, edited by Catherine Jansson-Boyd, Routledge

Publishing Co. UK. Chapter 19 (forthcoming).


Newman “Persuasion in the Political Context:

Opportunities and Threats,” in The Handbook of Persuasion and Social Marketing, edited by David W. Stewart, Routledge Publishing Co. UK. Vol.1, Chapter

4 (2014). pp. 61-128.

8

Andrzej Falkowski, Wojciech Cwalina and Bruce I.

Newman “An Advanced Theory of Political Marketing,”

in The Human factors of a global society: A system of systems perspective. New York: CRC Press/Taylor & Francis Group (2014), pp. 245-254.


Newman “Introduction: Political Marketing,” (2013).p.

1-11, in Political Marketing (co-edited). Routledge Publishing Co. UK

Bruce I. Newman, “The Role of marketing in politics

ten year later,” Journal of Political Marketing, Vol. 11, January-June 2012, pp. 1-3.


Newman “The macro and micro views of political

marketing: The underpinnings of A Theory of Political

Marketing” Journal of Public Affairs, Vol. 12, No. 4 pp. 254-269 (December, 2012)


Introduction: A 10 year perspective on the role of

marketing in politics,”, pp. 1-8 in Political Marketing in Retrospective and Prospective, (2012). Routledge Publishing Company, U.K.


Conclusion,” pp. 128-130 in Political Marketing in Retrospective and Prospective, (2012). Routledge Publishing Company, U.K.

Joseph Ben-Ur and Bruce I. Newman, “A Marketing Poll:

An Innovative Approach to Prediction, Explanation and

Strategy,” European Journal of Marketing, Vol. 44, No. 3/4 (2010), pp.515-538.


Newman, “Towards the Development of a Cross-Cultural

Model of Voter Behavior: Comparative Analysis of

Poland and the US,” European Journal of Marketing, Vol. 44, No. 3/4 (2010), pp. 351-368

Bruce I. Newman, “Obama the Brand: A Paradigm Shift

in Marketing and Polling,” Werbeforschung & Praxis, March,(2010) pp. 46-53.

9


Newman, ‘Political Management and Marketing,” The Routledge Handbook of Political Management. Dennis Johnson ed. (2008), pp. 67-82.

Bruce I. Newman, "Political Marketing and Public

Affairs," in Handbook of Public Affairs, pp. 379-393. Harris and Fleisher, Eds. (2005). Sage Publications,

UK.

Bruce I. Newman and Richard Perloff, "Political

Marketing Approaches to Political Communication,"

Handbook of Political Communication Research, pp. 15-31. Lynda Lee Kaid, ed.(2005), California: Sage

Publications.

Bruce I. Newman, "Political Marketing in the United

States," in L'Apparenza E L'Appartenenza, Angelo Mellone and Bruce I. Newman (2004)

bettino Press, pp. 139-182.

Bruce I. Newman et al., "Models of Voter Behavior in

Traditional and Evolving Democracies," Journal of PoliticalMarketing, Vol.3, No.2 (2004) pp. 7-30.

Bruce I. Newman, "Schwartzenneger's Political

Marketing," Werbeforschung & Praxis, 1/2004, Pages 36-37.

Bruce I. Newman, "Testing a Predictive Model of Voter

Choice Behavior," Journal of Political Marketing, (2002) Vol. 1, Nos. 2&3, pp. 159-173

Joseph Ben-ur and Bruce I. Newman, "Behavior,

Intention and Attitudes in the 2000 U.S. Presidential

Election," Psychology & Marketing (2002), Vol.19, No.12, December, pp.1047-1066.

Bruce I. Newman, "Broadening the Boundaries of

Marketing: Political Marketing in the New

Millennium," Psychology & Marketing (2002), Vol. 19, No. 12, December, pp. 983-986.

Bruce I. Newman, "The Role of Marketing in Politics,"

Journal of Political Marketing (2002), Vol.1, No.1,pp.1-5 Bruce I. Newman, "An Assessment of the

2000 U.S. Presidential Election: A Set of Political

10

Marketing Guidelines," Journal of Public Affairs, (2001), Vol. 1, No. 3, pp. 210-216.

Bruce I. Newman, "Image-Manufacturing in the United

States: Recent U.S. Presidential Elections and

Beyond," European Journal of Marketing, (2001), Vol. 35, No. 9/10, pp.966-970.

Bruce I. Newman, "Politics in an Age of Manufactured

Images," Journal for Mental Changes: Special Issue on Political Marketing, (2000), Vol.5, No.2, p.7-26.

Bruce I. Newman, "A Predictive Model of Voter

Behavior: The Re-Positioning of Bill Clinton,"

Handbook of Political Marketing, Bruce I. Newman, ed. (1999), California: Sage Publications, pp. 259-282.

Bruce I. Newman, "The Impact of Marketing on

Democracy", Werbeforschung & Praxis, January, (1996) pp. 7-11.

Bruce I. Newman, "Political Marketing as a Governing

Tool", Werbeforschung & Praxis, June, (1995) pp. 163-167.

Bruce I. Newman, "The Forces Behind the Merging of

marketing and Politics", Werbeforschung & Praxis (1994),February 1994, pp. 41-47.

Bruce I. Newman, "The Forces Behind the Merging of

marketing and Politics", Werbeforschung & Praxis (1994),February 1994, pp. 41-47.

Bruce I. Newman, "The Role of Marketing in the 1992

U.S. Presidential Election: How Bill Clinton was

Transformed from "Slick Willie" to "Mr. President",

Werbeforschung & Praxis, (1993), June, pp. 195-201.

Bruce I. Newman, "Gulf and Bush/Bush and Gulf - U.S.

Pre- and Post-War Propaganda: One Year Later",

Werbeforschung & Praxis. (1992), Vol. 2, pp. 3-9.

Roger J. Baran, Surjit S. Chhabra, and Bruce I.

Newman, "Designing Healthcare Transportation for the

Elderly:

An Empirical Study", Marketing Management Issues in Ambulatory Health Care, (1991), Charles D. Schewe,

11

ed., pp.43-156, also published in Journal of Ambulatory Care

Marketing, (1991), Vol. 4, No.2, pp.143-156.

Jagdish N.Sheth, Bruce I. Newman, and Barbara Gross,

"Why We Buy What We Buy: A Theory of Consumption

Values," Journal of Business Research, (1991), 22, pp. 159-170.

Reprinted by the International Library of Management

in Brand Management Volume, Keith Bradley (ed.),

Ashgate Publishing Limited, and Sage Publications in

Political Marketing, Paul Baines, Ed. (2011).

Suzzanne Benet and Bruce I. Newman

"Comparative Analysis: Subsegments of the Elderly to

Younger Adults Journal of Ambulatory Care Marketing, June (1990), Vol. 3 (2), pp.67-85, also published in Advances in Healthcare Research, April, pp. 55-59.

Bruce I. Newman,

"The Role of Advertising in the 1988 Presidential

Election", (1988), Werbeforschung & Praxis, June, pp. 188-193.

Bruce I. Newman,

"A Comparative Look at the Modeling of Voting

Behavior in the United States and Western Europe:

Some Advertising Implications", (1987),

Werbeforschung & Praxis, June, pp.177-180.

Bruce I. Newman and Jagdish N. Sheth,

"A Review in Political Marketing", (1987), Research in Marketing, Vol. 9, pp. 237-265.

Bruce I. Newman and Jagdish N. Sheth,

"A Model of Primary Voter Behavior", (1985), Journal of Consumer Research, Vol. 12, No. 2, pp. 178-187.

Bruce I. Newman and Jagdish N. Sheth "The `Gender

Gap' in Voter Attitudes and Behavior: Some

advertising Implications", (1984), Journal of

Advertising, Vol. 13, No.3, pp.4-16.

WORKING PAPER

PUBLICATIONS Bruce I. Newman, "Political Marketing: Lessons from

Recent Presidential Elections," University of

12

Michigan Yaffe Center for Persuasive Communications

Working Paper Series,www.yaffecenter.org (2001).

PROCEEDINGS Bruce I. Newman, "The 2000 U.S. Presidential

PUBLICATIONS Election,"Procedings (on CD Rom) of the 8th International Public RelationsResearch Symposium, Ljlubljana, Pristop Communications, July 2001.

Bruce I. Newman and Elaine Sherman, "The Role of

Direct Marketing in Politics: Implications for the

Internet, Proceedings (on CD Rom) of the 28th EMAC Conference, Berlin, Germany, May 1999.

Paul Baines, Phil Harris and Bruce I. Newman,

“Political Campaigning and the Application of

Political Marketing Across Cultures, Proceedings (on CD Rom) of the 28th EMAC Conference, Berlin, Germany, May 1999

Bruce I. Newman, "The Public Relations Battle of the

Century: President Clinton vs. Kenneth Starr, in the

Proceedings of the 5th International Public Relations

Research Symposium, pp. 128-133, Vila Bled, Slovenia, July 1998.

Bruce I. Newman, "The Role of Marketing in U.S.

Politics," in the Proceedings of the Political Studies

Association Annual Conference, Glasgow, Scotland, April, 1996, pp. 654-664.

Suzeanne Benet and Bruce I. Newman

"A Profile and Comparative Analysis of the

Subsegments of the Elderly Consumer to the Younger

Adults" (1989), Advances in Healthcare Research, April, pp. 55-59.

Bruce I. Newman

"Voting Patterns of the Elderly" (1988), Advances in Healthcare Research, April, pp. 43-45.

Bruce I. Newman

"A Services Oriented Strategic Framework for

Politicians" (1988), Proceedings of the Seventeenth Annual Decision Science Institute Western Regional Conference, April, pp.192-195.

13

Bruce I. Newman, Joseph Ben-Ur and Michael Patrick

"An Investigation Into the Comparative Beliefs of

Users and Nonusers of Student Health Services",

(1986), Advances in Health Care Research, M. Venkatesan and Wade Lancaster (eds.), pp. 13-17.

Bruce I. Newman and Raj Javalgi

"Components of Involvement in Red Cross

Programs",(1985), Advances in Health Care Research, Scott M. Smith and M. Venkatesan (eds.), pp. 18-22.

Bruce I. Newman

"An Historical Review of the Voter as a

Consumer",(1985), Historical Perspective in Consumer Research: National and International Perspectives, Chin Tiang Tan and Jagdish N. Sheth (eds.), pp.

257-261.

Bruce I. Newman, Tanniru R. Rao and Robert Rosenblum

"Intervention Programs of Health Information and

Promotion for the Elderly: A Research

Framework",(1984) Advances in Health Care Research, Scott M. Smith and M. Venkatesan (eds.), pp. 72-74.

Bruce I. Newman and Robert Rosenblum

"Medicare assignment: The market segmentation of the

elderly",(1983) Advances in Health Care Research, Scott M Smith and M. Venkatesan (eds.), pp. 121-124.

Bruce I. Newman

"The prediction and explanation of voting

behavior",(1982) An Assessment of Marketing Thought

and Practice, Bruce

J. Walker, et al., (eds.), No. 48, pp. 284-289.

PROFESSIONAL

PUBLICATIONS Bruce I. Newman,

“So, What’s the Difference?, Op-Ed in The San Francisco

Chronicle, December 6, 2014.

Bruce I. Newman,

"Forbes: New and Improved?", Op-Ed in The

Christian Science Monitor, February 23, 1996.

Bruce I. Newman,

"Why 'New and Improved' Forbes Candidacy Won't Sell," Op-Ed in

the Sunday Telegraph, February 25, 1996 (Re-printed

from the Christian Science Monitor).

14

Bruce I. Newman

"Old Product, New Image: The New and Improved Bill Clinton", Chicago

Tribune, December 22, 1994, Op-Ed Section 1, P. 29.

Bruce I. Newman

"Marketing research can help political candidates create campaign

platforms and images", Marketing News: Special

Marketing Research Issue, May 13, 1983, Vol. 17, No.

10 p. 14.

PAPERS

PRESENTED Bruce I. Newman“Voter Apathy in Politics,” presented at a Roundtable Meiji University, Tokyo, Japan, July

26, 2012.

Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman, “An Advanced

Theory of Political Marketing,” presented at The

International Conference on Sceince, Technology,

Higher Education and Society in the Conceptual Age

STHESCA), Krakow, Poland, July 5-7, 2011.

Paul Baines, Phil Harris and Bruce I. Newman, "International

Political Marketing: Towards a Cross- Cultural

Model," presented at the Conference on Political

Marketing, Cork Ireland, September 1998

Bruce I. Newman"Restoration of the American Dream and the 1996 Presidential Election", presented at the Midwest

Political Association Conference, Chicago, April 1996

Bruce I. Newman, "Political Marketing as aGoverning Tool", presented at the Conferenceon Political Marketing, Cambridge, England, March 1995.

Bruce I. Newman"The Role of Marketing in the 1992 U.S. Presidential Election: The Transformation of Bill Clinton from

"Slick Willie" to Mr. President", presented at the

American Association for Public Opinion Research,

Boston, Mass., May 19-20, 1994.

Elaine Sherman and Bruce I. Newman"Politics and Social Marketing", presented at the American

Marketing Association Educators Conference, San Diego, California,

August 17-20, 1991.

15

Bruce I. Newman and Elaine Sherman"Gender, Aging and Politics", presented at the Academy of Marketing Science

Conference, St. Petersberg, Florida, May 27-30, 1991.

Bruce I. Newman

"A Conceptual Framework For Measuring the Impact of Political

Changes in Eastern Europe on Political Choice

Behavior Within the Home, presented at the First

International Conference on the Home, Warsaw, Poland,

November, 1990.

Bruce I. Newman

"A Framework for Structuring Questions in Political

Polls",presented at the American Association for

Public Opinion Research Conference, Ft. Lauderdale,

Florida, May 18-21, 1989.

Bruce I. Newman

"A Factor Analytic Approach to Measuring the Underlying

Dimensions of Voter Motivations" presented as part of

a special session on political marketing at the

American Marketing Association Educators Conference,

Chicago,

Illinois, August 6-8, 1989.

Jagdish N. Sheth, Bruce I. Newman and Barbara Gross "A Theory of

Consumer Choice Behavior", presented at the Workshop

on Applied Consumer Psychology at DePaul University,

Chicago, Illinois, December 7-8, 1988.

Joel Whalen and Bruce I. Newman

"An Application of the Newman-Sheth Theory of Political Choice

Behavior to Voter Media Consumption in the 1989

Chicago Mayoral Election", presented at the Political

Marketing Conference at DePaul University, Chicago,

Illinois, November 17, 1988.

Bruce I. Newman

"Competing with the Japanese", presented at the Eighth Annual

Strategic Management Society Conference, Amsterdam,

October 17-20, 1988.

Bruce I. Newman

"The Application of a Theory of Political Choice Behavior to Two

Different Cultures and Some Observations", presented

at the Second Annual Conference on Cultural and

16

Subcultural Influences at DePaul University, December

7-8, 1987, Chicago, Illinois.

Bruce I. Newman

"A Marketing Perspective on Voter Choice Behavior in a High and

Low Involvement Election Setting", presented at the

American Association for Public Opinion Research, May

1986, St. Petersburg, Florida.

Bruce I. Newman

“A Microcomputer Application of a Model of Voter Behavior",

presented at the Midwest Association for Public

Opinion Research, November 1985, Chicago, Illinois.

Bruce I. Newman

"Voter Registration: A Marketing Perspective", presented at the

Midwest Association for Public Opinion Research

Meetings, November 1984, Chicago, Illinois.

Bruce I. Newman

"The Application of Marketing Techniques to the Political

Process: presented at the Midwest Association for

Public Opinion Research, November 1983, Chicago,

Illinois.

Bruce I. Newman and Jagdish N. Sheth

"Determinants of Intention - Behavior Discrepancy in

the 1980 National Elections", presented at the

American Psychological Association Meetings, August

1981, Los Angeles, California.

INVITED/KEYNOTE

LECTURES Invited Lecture

Trinity Business School

Dublin, Ireland

April 6, 2018

Keynote Address

Inaugural Conference on Gender

Porto, Portugal

April 12, 2018

6th Annual Forum on Political Marketing Turiba University Riga,

Latvia August 3, 2017

5th Annual Forum on Political Marketing

17

St. Petersburg University

St. Petersburg, Russia

July 31, 2016

Keynote Address

4th Annual Forum on Political Marketing

Institute for Russian Studies

Uppsala University

Uppsala, Sweden

July 23, 2015

Keynote Address

3rd Annual Forum on Political Marketing in Eurasia Bucharest Parliament

Bucharest, Romania

July 24, 2014

“The Definition and Delivery of Political Value: U.S. and Russia”

Invited Lecture

“The Future of Political Marketing: The Role of Technology”

Gediz University

Izmir, Turkey

May 7, 2014

Roundtable Participant

Cultural Center of Izmir

Izmir, Turkey

“Political Marketing and Democracy” May 6, 2014

Invited Lecture

Izmir University

Izmir, Turkey

“Selling Reforms to Citizens” May 5, 2014

Invited Lecture

St. Petersburg State University

St. Petersburg, Russia

“The Role of Political Marketing in the United States” March 27,

2014

Roundtable Participant

Uppsala Centre for Russian and Eurasian Studies

Uppsala, Sweden

“A Comparative Analysis of the Role of Political Marketing in the

U.S. and Russia” March 24, 2014

18

Invited Lecture

Universidad Ray Juan Carlos

Madrid, Spain

“The Future of Political Marketing” December 17, 2013

Keynote Speaker

2nd Annual EuroAsia Political Marketing Conference Budapest Institute of Business

Budapest, Hungary

“The 2012 U.S. Presidential Election”

July 25, 2013

Invited Lecture

Annual Wicklander Lecture

DePaul University

“The Mass Marketing of Politicians in the 2012 U. S. Presidential

Election: Some Ethical Considerations”

June 3, 2013

Keynote Speaker

Meiji University

Tokyo, Japan

“The Role of Marketing in the U.S. and Japan” July 28, 2012

Keynote Speaker

University of Illinois-Urbana

Champaign, Illinois

“A Paradigm Shift in Global Politics: The Role of Political

Marketing”

June 14-15, 2012

Keynote Speaker

Thamassat University

Bangkok, Thailand

“Past, Present and Future Perspectives on Political Marketing

July 20, 2011

Keynote Speaker

Trinity University

Dublin, Ireland

“Political Marketing: Business and Democratic Perspectives”

March 22, 2011

Keynote Speaker Institute of Psychology Warsaw, Poland “Political

Marketing” March 17, 2011

Keynote Speaker

19

Oxford University

Oxford, England

“Political Marketing and Democracy” March 15, 2011

Keynote Speaker

7th International Conference on Political Marketing Thessaloniki, Greece

September 25, 2010

Keynote Speaker

NHK TV Studios

Tokyo, Japan “Political Marketing” August, 2010

Keynote Speaker University of Vienna Vienna, Austria “Obama the

Brand” March 19, 2009

Keynote Speaker

University Rey Juan Carlos Madrid, Spain

“The Obama Phenomenon”

March 17, 2009

Keynote Speaker

Manchester University Manchester, England

“Marketing and Politics in the U.S.2008 Election” April 4, 2008

Keynote Speaker

Fudan University

Shanghai, China

"Political Marketing in the U.S." June 6, 2007

Keynote Speaker

Nanjing/Hopkins University

Nanjing, China

"The Role of Political Marketing in China" June 14, 2007

Keynote Speaker

University of Bucharest

Bucharest, Romania

"The Role of Leadership in Political Marketing" April 19, 2007

Keynote Speaker

University of Otago: William Evans Fellowship Leecture Dunedin,

New Zealand

"The Future of Political Marketing"

August 2, 2006

Keynote Speaker

20

National Library of New Zealand- Delivered to MP's of the New

Zealand Parliment and political media advisors

Wellington, New Zealand

"Political Marketing and Democracy: Strategic Considerations"

July 26, 2006

Keynote Speaker

Cyprus College

Nicosia, Cyprus

"The Role of Culture in Political Marketing" April 3, 2006

Keynote Speaker

Congress on Political Marketing, Mexico City, Mexico-

Delivered to 300 politicians along with Mathew Dowd,

2004

Campaign Manager for President Bush "Branding and Politics"

June 27, 2005

Keynote Speaker

Northern Greek Association for Public Relations, Thessaloniki,

Greece

"Lobbying and Political Marketing"

June 3, 2005

Keynote Speaker

University of Acapulco, Mexico

"The Impact of the 2004 U.S. Presidential Election on Democracy

around the World"

March 17, 2005

Keynote Speaker

Technical Institute of Western Macedonia, Greece "Political

Marketing and Democracy"

March 31, 2005

Keynote Speaker

University of Vienna, Austria

"The Marketing of Arnold Schwartzenneger" March 18, 2004

Keynote Speaker

The British Library, London

Eccles Center for American Studies

"The Future Role of Political Marketing" March 15, 2004

Keynote Speaker

House of Commons, London

21

"Public relations and political marketing are more important than

policy development and leadership"

September 18, 2003

Keynote Speaker

Technological Institute of Western Macedonia, Greece "Trends in

Political Marketing"

June 7, 2003

Keynote Speaker

Regione Dell Umbria Consiglio Regionale in Perugia, Italy

"Political Marketing in Local Governments"

University degli Studi di Perugia

Faculty of Economics

July 1, 2002

Keynote Speaker

University of Luiss, Department of Political Science "The Role of

Political Marketing in Europe"

Rome, Italy June 29, 2002

Keynote Speaker

Cambridge University Press Keynote Speaker "Politics in the New

Millennium: Marketing Ideology Post 9/11"

British Association for American Studies

University of Oxford, England, April 5, 2002

Keynote Speaker

"The 2000 U.S. Presidential Election

4th International Conference on Political Marketing Dublin,

Ireland, September 7, 2001.

Keynote Speaker

"The 2000 U.S. Presidential Election: Some Reflections," 8th

International Conference on Public Affairs and

Political Marketing, Vila Bled, Slovenia, July 5

2001.

Panelist

"The 2000 U.S. Presidential Election" The Yaffe Center, University of

Michigan Ann Arbor, Michigan, November 16 2000.

Keynote Speaker

"The 2000 U.S. Presidential Campaign"

Friends of Philadelphia October 17, 2000.

the Doylestown Library,

Doylestown

22

Keynote Speaker

"The 2000 U.S. Presidential Camapign",On Message Conference

Louborough University, England, September 12 2000.

Keynote Speaker

"The 2000 U.S. Presidential Campaign"

Friedrich Ebert Stiftung, Berlin, Germany, May 5 2000.

Keynote Speaker

"Democracy in an Age of Manufactured Images" Hungarian Academy of

Sciences, May 3 2000. Budapest, Hungary

Keynote Speaker

"Democracy in an Age of Manufactured Images,"Lech Walesa

Institute, Lodz, Poland, June 1999. Attended by

former President Lech Walesa.

Participant

"The Role of Marketing in Democracy," Workshop on Political

Marketing at Cambridge University, England, March

1998.

Keynote Speaker

"Marketing's Evolving Role in Politics," Campaign '96: On- Site

at the Democratic National Convention academic

seminar,1996 Democratic National Convention, August

1996.

Dinner Speaker

"Lessons Business can Learn from the Use and Misuse of Marketing

in the 1996 U.S. Presidential Election," Rotary Club

of Vienna, Vienna, Austria,

December 5, 1996.

Public Lecture

"The Role of Marketing in the 1996 U.S. Presidential

Election,"University of Vienna, Austria, December 4,

1996

Keynote Speaker, Arthur Andersen Tax Conference Palm Springs,

California, November 4, 1996

Public Lecture

"The Role of Technology in Political Communication", Sponsored by

Bank-Austria, Vienna, Austria, March 24, 1995.

23

Keynote Speaker, Conference on Political Marketing, Cambridge

University, England, March 22, 1995.

Participant

"The Americanization of Politics in Europe", Workshop given at

the Judge Institute of Management Studies at

Cambridge University, Cambridge, England (September

26th, 1994)

Keynote Speaker

"Political Campaigning in the United States",

Annual Conference of the Dutch Association for Mass Communication

Research, (September 22, 1994, Amsterdam, the

Netherlands

Dinner Speaker

"The Use of Marketing Techniques by Bill Clinton", PR Society of

America, (August 24, 1994, Chicago, Illinois)

Co-Organizer and Keynote Speaker

"The Role of Marketing in the 1992 Presidential Election" Workshop on

Political Marketing in Vienna, Austria 1993.

Public Lecture

"The Influence of Crisis on Political Advertising: Case Study, The

Gulf Crisis", The Vienna Institute for Advertising

and Marketing Research, Vienna, Austria, 1990.

Public Lecture

"Advertising and the 1988 Presidential Election, The Vienna Institute

for Advertising and Marketing Research, Vienna,

Austria, October, 1988.

Workshop Leader

"The Role of Political Marketing in the U.S.", Trinity College,

University of Dublin, Ireland, March, 1987.

Public Lecture

"A Theory of Political Choice Behavior ", The Vienna Institute for

Advertising and Marketing Research, Vienna, Austria,

May, 1987.

Workshop Leader

“The Role of Political Marketing in the U.S.”,

F.M.D. Research Institute, Oslo, Norway, July, 1987

24

ACADEMIC

ACTIVITIES

Scientific Committee, 4th International Conference on Political

Marketing, Bucharest, Romania

April 19-21, 2007

Conference Co-organizer, 1st International Conference on

Political Marketing and Democracy, Kastoria, Greece

March 31, 2005

Conference Co-organizer, 8th International Conference on Public

Affairs and Political Marketing, Vila Bled, Slovenia,

July 5 2001.

Session Speaker, Academy of Marketing Conference Manchester,

England, July 6, 1997

Track Chair, Services Marketing, at the Academy of Marketing

Science Conference, Ft. Lauderdale, Florida, May

27-30, 1991.

Conference Coordinator, Political Marketing Conference, November

1988, Co-sponsored by the Kellstadt Center at DePaul

University, The American Marketing Association and

the Midwest Association for Public Opinion Research.

Chair, Consumer Behavior session at the Atlantic Marketing

Association Conference, October 1985, New Orleans,

Louisiana.

Chair, Channel Distribution and Research session, at the American

Institute for Decision Sciences, national conference,

November 1983, San Antonio, Texas.

Chair, Political Marketing session at the Midwest Association for

Public Opinion Research, November, 1983, Chicago,

Illinois.

Discussant, Marketing Strategy session, at the American Institute

for Decision Sciences, national conference, November

1983, San Antonio, Texas.

Discussant, Analysis in Marketing session, at the Midwest American

Institute for Decision Sciences Conference, April,

1982, Milwaukee, Wisconsin.

25

Reviewer(ad hoc), Journal of Marketing, 1988-1995 Reviewer(ad hoc),

Journal of Consumer Policy, 1987-1992

Reviewer, papers for the Academy of Marketing Science National

Conference, May, 1982, 1983, 1984.

Reviewer, papers for the American Institute for Decision Sciences

National Conference, November, 1983.

Reviewer, Marketing: Contemporary Concepts and Practices, William T.

Schoell, Allyn and Bacon, Inc. (2nd Edition).

Reviewer, Industrial Marketing Management: A Strategic View of

Business Markets. The Dryden Press (2nd Edition).

Participant, DePaul University Workshop on Microcomputers in

Marketing, December 11, 1987, Chicago, Illinois.

Participant, American Marketing Association Workshop on

Microcomputers in Marketing, October 1985, Virginia

Polytechnic Institute and State University,

Blackburg, Virginia.

Participant, American Marketing Association Workshop on

Microcomputers in Marketing Education

October 1984, Lousiana State University, Baton Rouge, Louisiana

Participant, International Business School Computer Users Group

Workshop on Microcomputers in Business Education,

July 1984, Iowa State University, Iowa City, Iowa.

PRESENTATIONS

AT

PROFESSIONAL

SEMINARS "The 2004 U.S. Presidential Election," presented at

the American Marketing Association Workshop, Chicago,

July, 2004.

"Democracy in an Age of Mass Marketed Images," presented at

Direct Marketing Days, Chicago, February 2000.

"Branding in Political Cyberspace," presented at Direct Marketing

Days, Chicago, February 1999.

"Introduction to Marketing for the Telecommunication Industry",

two day workshops for Sprint Corporation employees,

April, August, November in 1994; February, April,

June in 1995.

26

"Questionnaire Design", a series of three seminars as part of the

Certificate Program in Marketing Research, by the

Kellstadt Center, DePaul University, April,

1988,1989.

"Financial Services Marketing", by the American Marketing

Association, Milwaukee chapter, January 1982.

"Health Care Marketing", sponsored by the Management Research

Center, University of Wisconsin, Milwaukee, June

1982.

"Political Marketing", sponsored by the Management Research

Center, University of Wisconsin, Milwaukee, Forefront

Series, November 1982.

"The Application of Marketing Techniques to Small Businessmen", a

series of six 2-hour seminars, sponsored by the

Management Research Center, November-December, 1983.

PROFESSIONAL

ASSOCIATIONS American Marketing Association

Association for Consumer Research

American Association of Public Opinion Research

Midwest Association of Public Opinion Research

HIGHLIGHTS:

PROFESSIONAL

ACTIVITIES Advisor to the Clinton Administration White House on

communication strategy (March 1995 to June 1996)

Several hundred media appearances on syndicated television and radio

talk shows (including several appearances on BBC) and

in the newspaper at the international, national and

local level from 1993-present on the topic of

Political Marketing

Represented by Authors Unlimited Speakers Bureau, New York, New York

(www.authorsunlimited.com) and World Class Speakers & Entertainers, Agoura Hills, California

(www.wcspeakers.com)

Principal, Newman & Associates LLC

Communication and Strategy Research

Political and Commercial Consulting

27

Personal Website: www.politicalmarketing.com

28

HONORS · Jagdish N. Sheth, Bruce I. Newman and Barbara Gross, Consumption Values and Market Choices: Theory and Applications . (1991), Cincinnati: South-Western Publishing Co. Bruce

Documents