15 th December, 2010 (19:00 – 22:00) Support by: Sponsor by: Partnership with:
Hong Kong Web Analytics Wednesday #8
Nov 01, 2014
This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone and using QR Code to track offline media. Now if you open up any computer magazine, you should see more and more usage of QR Code. Normally it will be around the Apps Review section but most of them are not tracking any data.
The presentation is uploaded and you can look at that below. If you are interest to discuss more about how to track offline media, please do let me know as we need more data to prove this concept. Sorry we didn't take much photo that night as I cannot present and take photo at the same time.
The presentation is uploaded and you can look at that below. If you are interest to discuss more about how to track offline media, please do let me know as we need more data to prove this concept. Sorry we didn't take much photo that night as I cannot present and take photo at the same time.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
15th December, 2010 (19:00 – 22:00)
Support by: Sponsor by:Partnership with:
Agenda
19:00 – 19:30 Reception Open19:30 – 19:45 Update on Hong Kong WAW19:45 – 20:45 How to track offline media?20:45 – 21:15 Q&A21:15 – 22:00 Networking
Hong Kong Web Analytics Wednesday
TWITTER HASH TAG#HKWAW
Web Analytic Summit 2010
Hong Kong Web Analytics Wednesday• After 1 year
• 6,650 Visits & 13,755 Page Views• 44 Posts, 1,060 Tweets & 288 Fans• 7 Web Analytics Wednesday• 200+ people attended Web Analytics Wednesday• Alexa Rank – Global 883,024, China 197,316, Hong Kong 14,580• Google, Yahoo! & Baidu Analytics Research• Invited Webtrends, Coremetrics, Omniture & k-matrix to our events• Support 3 other local events• Introduce Beehive Methodology
Hong Kong Web Analytics Wednesday
2011 PLAN2 Streams
Education Outside WAWWeb Analytics Summit 2011
How to track media offline?
Current Issues
Not able to justify offline media cost and acquisition!
Cannot track user interaction when user are not connect online!
What we can leverage?Something already in the market!
1. Smart Phone (Phone with Camera)2. Bit.ly – QR Code3. Internet Connection4. Google Analytics
How this work in real life?
Smart Phone QR Code Internet Connection Google Analytics
Real life test!
Download a QR Code Reader
Real life test!
LET SEE THE RESULT!
K11 QR Code Promotion• iPhone • QR Reader• Facebook• Offline Materials
Jusco Bar Code Promotion• iPhone App• Physical Barcode Scanner
Hong Kong Wed Analytics WednesdayFacebook – Fan Pagehttp://www.facebook.com/hkwebanalytics
Twitter http://twitter.com/hkwebanalytics
LinkedInhttp://www.linkedin.com/groups?gid=2509558
FriendFeedhttp://friendfeed.com/hongkongwebanalytics
RSShttp://www.hongkongwebanalytics.com/feed/
Questions & Answers
Related Documents
