Hong Kong Diploma of Secondary Education Examination ... · 18 Synopsis of Requirements on SBA task Oral presentation A 5-min presentation + 3-min Q&A About 500 words About 500 words

1

Hong Kong Examination and Assessment AuthorityHong Kong Diploma of Secondary Education Examination

Tourism and Hospitality StudiesPublic Assessment

Briefing SessionProgramme

Dr. Barry Mak, Assistant Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University

Mr. Josiah Chan, Lecturer, Division of Social Studies, City University of Hong Kong

Mr. Lai Chi Wing, Teacher, Fanling Lutheran Secondary School

Mr. Chow Shiu Cheung, Manager-Assessment Development, HKEAA

Speakers:

Hong Kong History MuseumVenue:

Q&A17:00 – 17:30

Sample SBA task and exemplars + Teacher sharing16:15 – 17:00

Break16:00 – 16:15

Briefing on SBA15:30 – 16:00

Sample paper + exemplars15:00 –15:30

Public Exam + SRR14:30 – 15:00

Registration14:15 – 14:30

28 Nov & 3 Dec, 2008

2

70%Public Exam

30%School-based Assessment (SBA)

Assessment Framework

3

40%

30%

Weighting

1¾hours

Essay-type questions

(3 out of 5)

Paper 2

Section A:

Multiple-choice questions (x30)

Section B:

Data-based questions

(1 out of 2)

1¼hours

DurationDescription

Paper 1

Component 1

Public Exam

Assessment Framework (cont’d)

4

10%2 x Course

Assignments on Compulsory Part

S5

20%

Weighting

1 x Task on Elective Part

Descriptions

S5-S6

School-based

Assessment (SBA)

YearComponent 2

Assessment Framework (cont’d)

5

Paper 1-Section A-MC questions

� Allow more comprehensive coverage of curriculum

� Encourage students to get a detailed grasp of the basic knowledge in the Compulsory Part

� Answer ALL 30 questions

� 4-option design (1 key & 3 distractors)

� To choose the BEST answer

� 1mark @ totalling 20% of total subj marks

6

Paper 1-Section B-Data-based Qs

� Based on Compulsory Part

� Require students to perform various skills such as analysis and application of the data provided in the question

� Currently adopted in the HKCE exams

� 1 out of 2 - 15 marks @

� Account for 10% of the total subject marks

7

Paper 2-Essay-type questions

� Based on Compulsory Part

� Allow students to discuss tourism and hospitality issues in depth

� Require higher-order skills

� Currently adopted in the HKCE exams

� 3 out of 5

� 18 marks @ for content + 2 marks @ effective communication

� Account for 40% of total subject marks

8

Development of Sample Papers (1)

� Based on learning outcomes & assessment objectives

� Assess a representative sample of curriculum outcomes

� Allow students at different level of performance to demonstrate

� Well-balanced coverage in content areas, skills and levels of difficulty

9

Development of Sample Papers (2)

� Sample paper serves to

(1) illustrate requirements of exam

(2) provide a pilot test instrument for data collection, e.g. item types and depth of treatment

� Pilot test - students with different abilitiesfrom a range of schools & institutions

� Sample analyzed and used as the basis for development of level descriptors

10

Standards-referencing Reporting (SRR)

� In setting standards in live exam, expert panel (markers, examiners, secondary & tertiary teachers) to make reference to level descriptors and exemplars

� The standards are more informative

11

Draft Level Descriptors

5 levels of performance (1 – 5) with 5 being the highest

For each level, a set of written descriptors describing what the typical candidate performing at this level is able to do

describe what typical candidates can do

Overall level awarded made up of results in both public exam and SBA

12

13

14

15

16

17

Teachers shall develop assignments based on topic areas in the Compulsory Part

Topic area

Can be any of the combinations, i.e. (A)+(B), (A)+(C) or (B)+(C) Modes of delivery

Spelt out in the SBA handbook to be referred to in awarding marksAssessment criteria

There will be a 10% allowance above the word limits, thereafter,marks will be deducted in pro-rata.

About 350 wordsAbout 350 wordsAbout 250 words *Word limit

Leaflets: A4 size × 2 sheets OR

F4 size × 2 sheetsPosters: A2 OR A3 size

Specific requirements

(C)News

Commentaries

(B)Report on Visits

(A)Leaflets/Posters

Note: * the submission of the leaflets/posters should come together with an explanatory notes of about 250 works depicting how the product is derived. Words used in leaflets/posters are NOT counted towards the explanatory notes.

Requirements on Course Assignments

18

Synopsis of Requirements on SBA task

A 5-min presentation + 3-min Q&AOral presentation

About 500 wordsAbout 500 wordsAbout 500 words(b) Product (3) + Explanatory notes (2)

About 1000 wordsAbout 1000 wordsAbout 1000 words (a) Written report

Product (1)

About 500 wordsAbout 500 wordsAbout 500 wordsData sourcing

Hospitality Marketing

Theme Park and Attractions

MICEAssessment areas

Electives

Note: (1) Students are only required to submit EITHER (a) OR (b).(2) There will be a 20% allowance above the word limits, thereafter, marks shall be deducted

on a pro-rata basis.(3) The product can be of any appropriate format. Words used in the product are NOT

counted towards the explanatory notes.

19

Timeline of Reporting SBA Marks to HKEAA

����5%Task – Part (iii) Oral presentation

����10%Task – Part (ii) Product

����5%Task – Part (i) Data sourcing

����5%Course assignment #2

����5%Course assignment #1

JanJulyWeightingSBA Components

S6S5

20

Task Topics (20%)

� Provided by HKEAA in S.5� 1 task topic for @ Elective

� I MICE� II Theme Parks and Attractions� III Hospitality Marketing

� With specific requirements and modes of delivery, i.e. � Written report or � Product + Explanatory notes

� On Elective Parts� Empirical studies, analysis of conceptual framework, plan for activity, exam of existing practice etc

� Students to select a task topic of their own interests� Work on individual basis

21

Sample Task of Hospitality Marketing

Upstairs cafés have become very popular in recent years. However, fierce competition has led to a decrease in profit margin, making them difficult to survive. In order to boost business, appropriate promotion to build up café image and enhance awareness among customers is essential. Since most upstairs cafés only have a limited budget for promotion, it is important to design relevant and economical promotional tools by selecting the appropriate promotional mixes to focus on. Promotional mix generally include advertising, sales promotion and merchandising, personal selling and public relations. When identifying a target market, research has to be done to take geographic, demographic, p s y c h o g r a p h i c a n d b e h a v i o r a l v a r i a b l e s i n t o a c c o u n t .

You are required to identify one upstairs café, and then work on either one of the following projects:

(1) Written ReportMake a promotional plan by using any TWO of the promotional mix mentioned above. You should identify promotional objectives which you would like to achieve through the plan.

The plan should cover the background of the upstairs café you choose, promotional objectives, market segmentation, selection of promotional mixes, and promotional tools which you would use. You also have to give a brief description of how this plan will be implemented.

OR

(2) Product with Explanatory NotesDesign and make TWO promotional tools for the café you identified by using any TWO of the promotional mix mentioned above.

Explanatory notes should be included to provide description of the tools, justification of why the tools were produced, and how the tools will be put into practical use.

scenario

Requirements of task

Requirementsof task

Contents of report

Contents of note

22

Data Sourcing (5%)

� Data Record Form (x 10 sources)

� Data Summary Sheet (~ 500 words)

� Appendices/attachments (>20)

23

24

25

Product (10%)

� Modes of delivery: Either

� Written report (~1000 words)

OR

� Product + Explanatory Note (~500 words)

� Product in any appropriate format

� Visual presentation

� Prototype

� Info booklet

� Model

� Artifact, etc.

26

Oral presentation (5%)

� <5 min oral presentation + 3 min Q/A

� Conducted in groups or whole class?

� During class time or after school

� Make use of extra 20 hrs allotted for THS

learning activities

27

Assessment Criteria

� Standards Referencing approach

� 3 levels of performance identified

� Outstanding achievement (8-10 marks)

� Satisfactory achievement (4-7 marks)

� Needs improvement (1-3 marks)

� Holistic approach

� Impression marking

� Assessment Feedback Forms (can be adapted/modified to teachers’ need)

28

Assessment Criteria for Course Assignment - Leaflets/Posters

�‧ Images poorly selected

that do not add to the quality of leaflet / poster

�‧ Poor quality images with

little attention given to details

�‧ Poor choice and use of

words / statements

�‧ Images used appropriately

with respect to the theme of leaflet/poster

�‧ Good quality images used

to enhance the overall impression

�‧ Good choice and use of

words / statements

�‧ All images appropriately

chosen conveying message in an informative manner

�‧ Excellent image quality

and good use of colour

�‧ Excellent use of words /

statements enhancing the overall impression

Presentation

�‧ Displaying simple

understanding of tourism and hospitality concepts and issues

�‧ Organization of content is

fragmented and loosely structured

�‧ Displaying clear

understanding of tourism and hospitality concepts and issues

�‧ Organization of content is

coherent and logical with some use of tourism and hospitality terminology and illustrations

�‧Displaying comprehensive

understanding of tourism and hospitality concepts and issues

�‧ Organization of content is

well structured and creativewith appropriate use of tourism and hospitality terminology and illustrations

Content andorganization

Needs Improvement(1-3 marks)

Satisfactory Achievement (4-7 marks)

Outstanding Achievement (8-10 marks)

29

Assessment Guidelines for SBA Task – Part (iii) Oral Presentation

�Answers are limited with little or no elaboration

�Answers are relevant and contain some elaboration of ideas

�Answers are relevant, well thought out and elaborated on

Response to questions

�Speech is unclear and difficult to understand

�Speaks clearly and intelligibly most of the time

�Speaks clearly, fluently, and intelligibly at all times

Fluency and clarity

�Presentation has limited effect due to lack of cohesion and organization

�Inappropriate and limited use of media in the presentation

�Presentation is generally effective with some degree of cohesion and organization

�Appropriate use of presentation media

�Presentation is highly effective, logical, cohesive and well-organized

�Effective use of different kinds of presentation media to enhance the presentation

Planning and organization

Needs Improvement (1-3 marks)

Satisfactory Achievement (4-7marks)

Outstanding Achievement (8-10 marks)

Note: Zero mark would be given in case the work submitted by a student fails to meet the minimum requirement of the assessment standard.

30

HKDSE Tourism & Hospitality StudiesSBA Task – Part (iii) Oral PresentationSample Assessment Feedback Form

Date:Teacher:

Class:Student:

Task Topic:

Teachers can make use of this form to assess the level of attainment of a student in oral presentation by checking the boxes

where appropriate and giving comments whenever possible to substantiate the ratings given. Based on these ratings of different assessment areas, teachers make a holistic view on the performance of the student and give a final score in accordance with the mark ranges indicated in the assessment criteria.

Remarks/Comments

□ Answers are limited with little or no elaboration

□ Answers are relevant and contain some elaboration of ideas

□ Answers are relevant, well thought out and elaborated on

Response to questions

Remarks/Comments

□ Speech is unclear and difficult to understand

□ Speaks clearly and intelligibly most of the time

□ Speaks clearly, fluently, and intelligibly at all times

Fluency and clarity

Remarks/Comments

□ Presentation has limited effect due to lack of cohesion and organization□ Inappropriate and limited use of media in the presentation

□ Presentation is generally effective with some degree of cohesion and organization□ Appropriate use of presentation media

□ Presentation is highly effective, logical, cohesive and well-organized□ Effective use of different kinds of presentation media to enhance the presentation

Planning and organization

Needs Improvement

Satisfactory Outstanding RATING

CATEGORY

31

Starting from 2014, all schools have to submit SBA marks contributing 30% to the final subject results.

Schools are not required to submit SBA marks. Public examination results constitute 100% of the final subject result.

2013

Schools are not required to submit SBA marks.Public examination results constitute 100% of the final subject result.

2012

Implementation of SBAYear of examination

Phasing in of SBA

32

Upcoming NSS info/doc

Finalization of the draft level descriptors (2009)

SRR booklet with sample paper and exemplars illustrating standards of the 5 Levels (2009)

SBA handbook (2009)

PD on more SBA sample tasks and exemplars (2009 onwards)

33

How can schools plan for SBA Implementation

� Conduct SBA as an integral part of teaching and learning and not treat it as an “add-on”

� Set up school’s own assessment plan, specify the no of assessment activities to be conducted for individual subjects

� Coordinate the conduct of the SBA across subjects so that students’ work will not be concentrated into one or two critical months

� Incorporate SBA as a part of schools’ internal assessment program and replace some of the

current assessment activities, e.g. assignments, tests etc

34

Thank you