Honeypot’s BERLIN TECH MAP 2016research.honeypot.io/assets/reports/Berlin.pdf · jovoto KIWI.KI U Moritzplatz U Bernauer Str. U Ernst-Reuter-Platz U Görlitzer Bahnhof S Potsdamer

BERLIN TECH MAP 2016Honeypot’s

CharlottenburgWestkreuz

Savignyplatz

Bellevue

Kurfürstenstr.

Hohenzollern-platz

Spichernstr.

Viktoria-Luise-Platz

Augsburger Str.

Güntzelstr.

Berliner Str.

Bayerischer PlatzRathaus

Schöneberg

Möckern-brückeNollen-

dorfplatzBülowstr.

Gleis-dreieck

Kleistpark

Eisenacher Str.

Julius-Leber-Brücke

SchönebergInnsbrucker Platz Südkreuz Tempelhof

Paradenstr.

Platz der Luftbrücke

Gneisenaustr.

Mehringdamm

Schönleinstr.

Südstern

Boddinstr.

Leinestr.

Herma-nnplatz

Görlitzer Bhf

Prinzenstr.

Hallesches Tor Kottbusser TorSchlesisches Tor

Warschauer Str.Ostkreuz

Sonnenallee

NeuköllnHermannstr.

Rathaus Neukölln

Karl-Marx-Str.

Treptower Park

Yorckstr.

Blissestr.

BundesplatzHeidelberger Platz

Hohenzollerndamm

Uhlandstr.

Bismarckstr.

Kochstr.

Hausvogtei-platz

Spittelmarkt

Märkisches Museum

Klosterstr.

Heinrich-Heine-Str.

Moritzplatz

Jannowitzbrücke

Ostbahnhof

AlexanderplatzSchillingstr.

Strausberger PlatzWeberweise

Frankfurter Tor

Samariterstr.

Frankfurter Allee

Storkower Str.

Landsberger Allee

Greifswalder Str.

Prenzlauer AlleeSchönhauser Allee

Eberswalder Str.

Senefelderplatz

Rosa-Luxemburg-platz

Voltastr.

Bernauer Str.

Rosenthaler Platz

Weinmeisterstr.

Hackescher Markt

Humboldthain

Nord-bahnhof

Oranien-burger Str.

Oranien-burger Tor

Naturkundemuseum

Schwartzkopffstr.

Reinickendorfer Str.

GesundbrunnenWeddingBeusselstr.

Jungfernheide

Westhafen

Westend

Mohrenstr.

Französische Str.

Anhalter Bhf

Fried-richstr.

Turmstr.

Hauptbahnhof

Brandenburger Tor

Birkenstr.

Mierendorffplatz

Rickhard-Wagner-Platz

Ernst-Reuter-PlatzDeutsche

OperMesse Nord/ICC

Halensee

Wilmersdorfer Str.

Sophie-Charlotte-Platz

Hansaplatz

Tiergarten

Zoologischer GartenMendelssohn-Bartholdy-Park

Wittenberg-platz

KurfüstendammAdenauerplatz

Konstanzer Str.

Fehrbelliner Platz

StadtmittePotsdamer Platz

N

EW

S

Most of Berlin’s startups are in the east. Here’s where the Berlin

wall was!

Published by Honeypot on Mar 9, 2016. Written by Emma Tracey, Co-Founder of Honeypot.

Accelerator/VC/Incubator

Colours relate to the toggles on the map*

BERLIN TECH MAP 2016

EduTech3%

Service3%

AdTech9%

App!6%

Travel & Mobility

"

6%

Food4%

eCommerce#

18%FinTech

$

10%

Games4%

%MedTech

5%

MarTech&

10%

Music1%

Other9%

Real Estate4%

Retail5%

Hr Tech4%

'

(

)

*

+

,

*Industry percentages are calculated on a random sample of 261 startups. Accelerators, investors, co-working spaces and incubators marked in the map are excluded in the percentage evaluation of industries.

Did you know there are over 1800 active startup companies operating in Berlin? To discover more about them, we took a 10% sample sorted them by industry and mapped them by U-bahn station. The following post details our findings.

According to EY, in 2015 growth in Germany outpaced other European tech regions such as the UK, Sweden or France. With Berlin centered at the beating heart of this growth and home to roughly 1,800 active tech startups, analysts estimate that the city’s startups could create between 40,000 and 100,000 new jobs by 2020.

Our research reveals 56% of Berlin’s startups are in the former east of the city, clustered around the famous Torstrasse, otherwise known as Silicon Allee.

East Side versus West SidePockets of startups can also be found huddled in hubs around Prenzlauer Berg (former East Berlin) and Kreuzberg (former west Berlin). Both of these neighbourhoods once bordered the Berlin wall making loft space in desinstrualized buildings affordable and attractive.

Berlin’s startups are largely heterogeneous and many escape easy classification. Our sample showed that eCommerce and AdTech dominate, while FinTech, retail technology and marketing solutions also have significant representation.

The industriesHow did we define each industry?

eCommerce: eCommerce, rental, auction

AdTech: Big data, data analytics, data management, BI, data visualization, bidding, retargeting, audience management

FinTech: Payment solutions, crowdfunding, investment tools, banking, insurance

Marketing Solutions: Cross channel marketing, content solutions, email marketing, lead generation tools

Retail: Classifieds, enterprise software, inventory, local sales search, instore analytics, returns

Apps: Lifestyle Apps

Food Delivery: Groceries, lunch delivery, order platform

Games:Games

Travel: Travel services, hotel booking, rental services

Real Estate: Real estate platform, moving platforms

EduTech: Learning platforms, tutoring

Health: Health and medical startups

Service: Chauffeur services, cleaning services, office management services

HR: Human Resources solutions

Music: Streaming, music software and hardware

Other: Some startups just escape definition!

18% of our sample are eCommerce companies. Zalando, Berlin’s most famous eCommerce startup, was founded in 2008 by Robert Gentz and David Schneider. In Autumn 2014, Zalando IPO’d to the tune of €5.3 billion.

Spurred by Zalando’s success, Berlin’s eCommerce landscape today is varied. It’s possible to find companies specialized in the sale of classic car parts , luxury watches, perfume, glasses and many other niche items.

eCommerce

99chairsAuctionata

BjooliBonial

BonagoraByeBuy

CampandaCASA Home & Living

ContorionCoffee Circle

DaWandaDiscounto

ErentoFlaconi

Home24Idealo

JuniqueKnip

KreatizeKW-Commerce

LesaraLyke

U NaturkundemuseumS TiergartenU Weinmeisterstr.U Warschauer Str.U Klosterstr.U Kochstr.U UhlandstraßeU Rosa-Luxemburg-PlatzU Kochstr.S WeddingU CharlottenburgS HalenseeU Schlesisches TorU MoritzplatzU SenefelderplatzU MoritzplatzU Heinrich-Heine-Str.U Kochstr.U Kochstr.U MierendorffplatzU Eberswalder Str.S Oranienburger Str.

MirapodoMister SpexModomoto

Moema EspressoMomox

MONOQImycs

MyHammer AGMYTOYS GROUP

OutfitteryUrbanara

reBuyRunaShop

VaolaVergleich.org

Visual MetaWatchMaster

WayfairWeissmaler

Wine in BlackZalando

U KleistparkS Greifswalder Str.U MehringdammU SenefelderplatzU Samariterstr.U Rosenthaler PlatzS Treptower ParkU StadtmitteU KleistparkU MoritzplatzU Weinmeisterstr.U KleistparkU NaturkundemuseumU Bernauer Str.U Heinrich-Heine-Str.U SpittelmarktU Schwartzkopffstr.U Schlesisches TorU Rosa-Luxemburg-PlatzU NaturkundemuseumU Rosa-Luxemburg-Platz

!

Companies are also playing with the business model, trying out new forms of ownership and service. ByeBuy, for example, are offering phones, gaming consoles and other products on a pay as you go basis, while Outfittery and Modomoto offer personal stylists to assist in sartorial decisions.

Following on from eCommerce, Marketing Solutions startups had the second biggest representation amongst our sample (10%).

Sometimes referred to as MarTech, this industry in its broadest sense can also encompass BI, analytics, AdTech and even eCommerce.

Our definition focuses on marketing operations, including areas such as cross channel marketing, content solutions, email marketing and lead generation tools.

According to Venture Beat, marketing technology startups have secured $134 billion in venture funding in the last five years. Zanox is one of Berlin’s most successful MarTech startups. Formed in 2000, the affiliate marketing superstar today has over 800 employees in 11 offices across the globe.

MarTech !360dialogBasilicom

blogfosterCrossEngage

ContentfulDC Media Networks

DigitaleSeitenevania video

ExozetFanpage Karmaflexperto GmbH

Gamewheel

U Rosa-Luxemburg-PlatzU Schönleinstr.U Oranienburger TorS NordbahnhofU MoritzplatzU Eberswalder Str.U Rosa-Luxemburg-PlatzU KurfüstendammU Platz der LuftbrückeU Kottbusser TorU KurfüstendammS Potsdamer Platz

KytoLinkBird

Newsletter2GoOptivo

OpinaryUberall

UberMetricsReFash

StylaZanox

Talon.OneVideopath

U Oranienburger TorU KurfüstendammU Ernst-Reuter-PlatzU SpittelmarktU SenefelderplatzU Oranienburger TorU AlexanderplatzU Rosenthaler PlatzU Eberswalder Str.U Warschauerstr.U Görlitzer BahnhofU Schönleinstr.

The third most common industry in our sample is FinTech. 10% of our sample can be classified as FinTech companies. In 2014, the DACH region (Germany, Austria, Switzerland) attracted the second largest amount of FinTech funding in Europe after the U.K.

Germany’s bureaucratic and low-tech banking system leaves space for FinTech companies to seize opportunities. N26 is one of the city’s hottest startups, which young tech-savvy clients preferring the branch-free approach to banking.

Berlin is also home to the world’s first FinTech incubator, FinLeap, which was founded in 2014.

FinTech !Barzahlen

BillPayBergfürstBlackbillBonify

BrickgateCashboardCreditsafe

FinLeapKapilendo

LIQIDMambu

U Märkisches MuseumU NaturkundemuseumU Oranienburger TorU StadtmitteU Prinzenstr.U Schwartzkopffstr.U NaturkundemuseumS OstkreuzU AlexanderplatzU KurfüstendammU KurfüstendammU Klosterstr.

N26OptioPayOrderbirdPayleven

ProfitBricksRaisin

Regis24SavedoSmavaTaxfix

volders

U Klosterstr.U Warschauer Str.U MoritzplatzU Eberswalder Str.U SenefelderplatzU SenefelderplatzU Märkisches MuseumU Weinmeisterstr.U Frankfurter TorU Weinmeisterstr.U Moritzplatz

2014 was a breakthrough year for Berlin’s AdTech firms, with a number of players, such as Adjust, Remerge, AdSquare and Fyber, successfully exiting or securing funding.

Many point to the legacy of HitFox Group, the company builder focused on AdTech and big data, which acquired or helped to launch companies like AppLift and ad2games, to explain the high concentration of AdTech startups in the city.

Berlin has consolidated its position as Europe’s AdTech hub. According to eMarketer, mobile ad spend will top $100 billion in 2016. Despite this, competition in the city is fierce and Berlin’s AdTech industry will likely see consolidation in 2016, similar to what has been seen internationally.

AdTech S Hackescher MarktU SenefelderplatzU Rosa-Luxemburg-PlatzU Schlesisches TorS HackeschermarktU SenefelderplatzU Bülowstr.U Görlitzer BhfS Hackescher MarktS Oranienburger Str.S Schönhauser AlleeU Rosa-Luxemburg-Platz

Ad2GamesAdjust

AdsquareApplause

AppLiftcrobo

ContiamoDatapine

DeltaMethodFyberglispa

GameGeneticsIconPeak

LiquidMMapegy

PlistaRoq.ad

RemergeSociomantic

The AdexTrademob Webtrekk

YOC

U NaturkundemuseumS Schönhauser AlleeU Ernst-Reuter-PlatzU Klosterstr.U Schönleinstr.S Oranienburger Str.U Kottbusser TorU Rosa-Luxemburg-PlatzU NaturkundemuseumU NaturkundemuseumU Senefelderplatz

While retail technology is still relatively new, the recent proliferation in the US of mobile point of sales solutions, inventory software and location based technology to guide on-site shopping, has inspired many in Berlin.

KaufDa is one of Berlin’s earliest pioneers of retail technology - the site allows consumers to search for the best sales and mobile couponing running near where they live. In 2011 Axel Springer bought a 74.9% stake for a reported USD$40 million.

While retail tech is still underdeveloped, market interest is beginning to grow and Berlin startups will no doubt be part of the fun. This year it represents 5% of our sample.

Retail 9CookiesAuto1

CarmudiInventorum

ItembaseKaufDa

KäuferportalLocafox

MinodesNewstore

OLXProducts Up

Qipu

S Oranienburger Str. U Gneisenaustr.U Kottbusser TorU Voltastr.S Anhalter BhfU Frankfurter TorU Französische Str.U Kottbusser TorU Kochstr.S Treptower ParkS HauptbahnhofU Oranienburger TorU Rosenthaler Platz

!

The remainder of our sample is heterogeneous, split across various industries, including Games, Mobile Apps, Health, EduTech, Food Delivery, Travel, Real Estate, HR, Service, and other.

Food startups are in a fierce battle for control of the city’s takeaway consumers. Delivery Hero, an online food and beverage-ordering service operating internationally in 29 countries, is the champion of Berlin’s food delivery startups and one of the city’s “unicorns”.

2015 was a positive year for Berlin’s travel startups, with two bumper financing rounds back to back. Travel planner platform GoEuro raised $45 million in December 2015, in a Series B round led by Goldman Sachs, while GetYourGuide raised $50 million one month earlier.

HR tech startups are addressing some of the most consistently-felt problems by businesses: payroll, compliance, recruitment and talent management. At Honeypot we are on a mission to make tech recruitment more efficient and more transparent. Others in the city, such as GoHiring, are looking at clever ways to automate job postings.

Berlin is home to a number of high profile gaming startups, such as Wooga, which contribute to the success of the online, social network and browser games developer here. Berlin games companies now export their games to over 50 countries worldwide.

Other Airfy Candis

ComplevoDalia Research

erasysFreightHub

HereHELLA Aglaia

HelloCoachHomify

Inselbergjovoto

KIWI.KI

U MoritzplatzU Bernauer Str.U Ernst-Reuter-PlatzU Görlitzer BahnhofS Potsdamer PlatzU Rosa-Luxemburg-PlatzU NaturkundemuseumU Schönhauser AlleeU GesundbrunnenU Voltastr.U Eberswalder Str.U MoritzplatzU Voltastr.

Klickrentkloeckner.i

onroobySensorberg

Service Innovation LabsSignavio

TreckerTravis CI

Think cellUbitricity

VigourZenMate

S Treptower ParkU Bernauer Str.S Treptower ParkU MohrenstraßeU Heinrich-Heine-Str.U WittenbergplatzU Kochstr.U Frankfurter TorU Oranienburger TorS SchönebergU NollendorfplatzU Moritzplatz

7NXTClue

humlyMediteoMeeDocMedexo

MediDateMedigo

NeuroNationSanubi

Vimedaviomedo

U JannowitzbrückeU Kottbusser TorU Kottbusser TorU HausvogteiplatzU HausvogteiplatzS SchönebergU Eberswalder StraßeU Rosenthaler PlatzU MoritzplatzS Landsberger AlleeU StadtmitteU Görlitzer Bahnhof

!MedTech

Aeria GamesCrowdpark

Fox & SheepGameDuell

Glück GamesKabam

KingPfeffermind Softgames

TresureHunt StudiosWooga

U Schlesisches TorU Schönleinstr.U Rosenthaler PlatzU HausvogteiplatzS SonnenalleeU SenefelderplatzU Französische Str.U Schwartzkopffstr.U Rosa-Luxemburg-PlatzU Oranienburger TorU Rosa-Luxemburg-Platz

Games"

BookastreetartistGoHiring

HoneypotHeavenHR

HeyJobshocaboo

Small ImprovementsTandemploy

ValsightViasto

U Kochstr.U Schönleinstr.U Eberswalder Str.U Rosa-Luxemburg-PlatzU Kottbusser TorU Blisserstr.U Weinmeisterstr.U SenefelderplatzU Uhlandstr.U Mehringdamm

#HR Tech Real Estate

$

HomedayImmobilienScout

LamudiLEVERTON

McMaklerMyKeys24

MovingaMovago

Store2be

U NaturkundemuseumS OstbahnhofU MehringdammU StadtmitteU Rosa-Luxemburg-PlatzS Bundesplatz U Schönhauser AlleeU Reinickendorfer Str.U Kochstr.

Auto1 GroupBlacklane

Book a TigerCarmudiHelpling

Service Partner ONEThermondo

WebsitebutlerVimcar

S Schönhauser AlleeS Julius-Leber-BrückeU JannowitzbrückeU Görlitzer BhfU Französische Str.U SenefelderplatzU Bernauer Str.U Schwartzkopffstr.U Eberswalder Str.

Service%

Food DeliveryBonativo

DeliverooDelivery Hero

EatFirstFoodora

FoodpandaHelloFresh

LunchioMarley Spoon

U Kottbusser TorU AdenauerplatzU StadtmitteU SenefelderplatzS OstkreuzS OstkreuzU Rosa-Luxemburg-PlatzU Prinzenstr.U Kottbusser Tor

BabbelBlinkistIversity

K.Lab EdumediaResearch Gate

SkiveSofaTutor

U Gneisenaustr.S SonnenalleeS Schönhauser AlleeU Karl-Marx-Str.U NaturkundemuseumS SonnenalleeU Frankfurter Tor

EduTech&

AbletonLofelt

Native InstrumentsSoundCloud

Stagelink

U Rosa-Luxemburg-PlatzU Warschauser StraßeU Schlesisches TorU Bernauer Str.U Moritzplatz

Music

AbroadWithAdvanced Telematic Systems

AlcandiaDistribusion Technologies

FlixBusGetYourGuide

GoEuroGuestbird

HolidayPiratesKAYAK

SuitePadT Dispatch

TruckInWimdu

Zizoo

U MoritzplatzU KurfürstendammU Schwartzkopffstr.U GesundbrunnenS Messe NordS Greifswalder Str.U SenefelderplatzU Schwartzkopffstr.U JannowitzbrückeU OstbahnhofU Kochstr.U Weinmeisterstr.S Prenzlauer AlleeU Voltastr.U Hallesches Tor

Travel & Mobility'

AffinitasCarjump

CleverShuttleDubsmash

EyeEmJoidy

Kitchen StoriesMemorado

MyTaxiOnefootball

ParkTagSplash

TvSmilesUberchord Engineering

Wire

U Kottbusser TorU MehringdammU Friedrichstr. U Weinmeisterstr.U Kottbusser TorU AlexanderplatzU Görlitzer BhfU Kottbusser TorU Rosa-Luxemburg-PlatzU Greifswalder Str.S CharlottenburgU Friedrichstr. U Kochstr.U SenefelderplatzS Hackescher Markt

App(

Growth of startups in Berlin has traditionally been hampered by a lack of funding. However, over the course of 2015 and early 2016, approximately 15 new $50M+ early stage VC funds based in Berlin have been raised or incepted. Combined with increased engagement from international investors such as Baillie Gifford, Goldman Sachs, DST Global and others, a self-nurturing ecosystem is beginning to emerge.

Berlin is also home to a number of interesting accelerators, incubators and company builders, creating a thriving and supportive environment for budding entrepreneurs.

Rocket Internet is undoubtedly the most famous company builder from Berlin and one of the city’s largest employers. Founded by the three Samwer brothers, the incubator, which runs a company cloning business model, was valued at €6.5 billion when it IPO’d in 2015. Rocket has invested in or launched some of Berlin’s biggest companies, including Delivery Hero, Zalando and Wimdu.

Some other notable examples of incubators and accelerators include Factory, which partners with Google to provide events and training, Microsoft Ventures, hub:raum, and Axel Springer Plug and Play. As for coding bootcamps and schools, Berlin’s Spiced Academy, is leading the pack, offering intensive fullstack web development and data analytics courses, from its airy loftspace in Schöneberg.

Accelerator/Incubator/VC !

Axel Springer Plug and PlayBerlin Venture Partners

Blue YardCovus Group

Davidson Technology Growth Debt

Earlybirde.venture

German Startup Groupshy!

Hardware.coHeilemann Ventures

hub:raum

U Kochstr.U Schwartzkopffstr.U Rosenthaler PlatzU SenefelderplatzU Wittenbergplatz

U Kochstr.U Weinmeisterstr.U Platz der LuftbrückeU Kochstr.U MoritzplatzU Rosa-Luxemburg-PlatzU NollendorfplatzU AlexanderplatzU Schönleinstr.U Französische Str.U Rosenthaler PlatzS NordbahnhofU Oranienburger TorU Kochstr.S OstbahnhofU Mohrenstr.U Rosa-Luxemburg-PlatzU HausvogteiplatzS Ostbahnhof

HitFox GroupM Cube

Point Nine CapitalPartech Venture

Project A AventuresRocket Internet

Startup BootcampThe Founder Institute

Vogel VenturesWestTech Ventures

XL HealthYou Is Now

Berlin’s venture capital firms, incubators, accelerators and code schools

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Berlin Tech Map 2016