Honestly Fun Fair RETHINK YOUR INGREDIENTS Brought to you by The Honest Company & Target Let the Fun Begin: The Honest Co. presents the Honestly Fun Fair-a fundraising event in coordination with the Honest to Goodness program and Target; giving back to communities worldwide. The event will take place in Santa Monica Pier, CA incorporating the famous Ferris wheel to our fair theme. We hope to generate over 1,500 individuals for an HONESTly fun time! Save the Date: Saturday, April 1 st , 2017 You Can Join the Fun: 11 AM-6 PM We’ll Be Here: Santa Monica Pier, CA Attendees: Our target audience is families, specifically mothers, who strive for healthier happier ingredients for their family. The audience are those who appreciate and welcome healthier alternatives into their households. Active consumers of Honest Beauty or Honest Co. are highly recommended in attendance. Media Exposure:
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Honestly Fun Fair RETHINK YOUR INGREDIENTS
Brought to you by The Honest Company & Target
Let the Fun Begin:
The Honest Co. presents the Honestly Fun Fair-a fundraising event in coordination with
the Honest to Goodness program and Target; giving back to communities worldwide. The
event will take place in Santa Monica Pier, CA incorporating the famous Ferris wheel to
our fair theme. We hope to generate over 1,500 individuals for an HONESTly fun time!
Save the Date:
Saturday, April 1st, 2017
You Can Join the Fun:
11 AM-6 PM
We’ll Be Here:
Santa Monica Pier, CA
Attendees:
Our target audience is families, specifically mothers, who strive for healthier happier
ingredients for their family. The audience are those who appreciate and welcome
healthier alternatives into their households. Active consumers of Honest Beauty or
Honest Co. are highly recommended in attendance.
Media Exposure:
The Honest To Goodness campaign emerged at the start of the company in 2011. From
that moment on, the Honest Company has pride in giving back to communities. The
honestly fun fair is a moment for you the consumers to rethink your ingredients! Visit our
Instagram @honestbeauty and @targetbeauty for more information on how you can help
in your community!
How Jessica Alba Proved Her Doubters Wrong
Lindsay Balekly, LA bureau chief, November 04, 2014.
The addition of Honest Beauty could send “better-for-you” beauty
sales into overdrive for the retailer
Faye Brookman, WWD, March 22, 2017.
Sponsorship:
For more information on partnering with the Honest Company email
Instagram was chosen as a media outlet based upon the visual advances the app offers to consumers. Not only are the consumers able to see/hear product information and demos, but the app allows: ad placement, blog posts, business and social attributes, instagram live features and much more.
Twitter was the second media outlet for the Honest to Goodness “Honestly Fun Fair” campaign with Target. Target has over 1.8 million followers and Target Style has
192.3K. Since our partnership with the company just launched, using twitter would appeal to a higher demographic; the majority being families.