Honda Online Video Ad Recall Research

HONDA ONLİNE VİDEO AD RECALL RESEARCH

FEBRUARY 2012

HONDA RESEARCH METHODOLOGY

• Objective: To understand the effectiveness of online video on ad recall.

• Tactic: Video survey, 2.000 respondents

METHODOLOGY – AD RECALL• Methodology: We ran Honda Civic Sedan online video ads on Coolshark

and Izlesene networks. With a post survey, we have asked “Have you seen a Honda Civic Sedan ad on internet recently?”.

• Period: 1, 3, 5, 7 &14 days• Response: We ran the survey until we have reached unique 400

respondents for each period with a total of unique 2.000 respondents.

Cookie 2.000 users

1 day after (400 users)3 days after (400 users)5 days after (400 users)7 days after (400 users)

14 days after (400 users)

RESULTS

1 day 3 day 5 day 7 day 14 day0%

10%20%30%40%50%60%70%80%

59% 56%50%

44%

33%41%

46%50%

56%

67%

YesNo

59% the respondents remembered the ad after 1 day. Even after 2 weeks, 33% of the respondents remembered the video ad.

CARAT.REDEFINING MEDIA.