HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am Guest Arrival and Registration 11:00am Welcome note by Emcee 11:03am Welcome speech by Mr. Satoshi Okada, Managing Director/CEO of Boon Siew Honda Sdn Bhd 11:13am Bike Unveiling 11:20am Photo Session 11:30am Product Presentation 11:37am Q&A Session 12:00noon Lunch at Kim Ma Restaurant 1:30pm End of Event
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HONDA FUTURE MEDIA LAUNCH AGENDA...HONDA FUTURE MEDIA LAUNCH, 18 July 2012 Speech by Mr. Satoshi Okada, Managing Director/Chief Executive Officer Good morning and a very warm welcome
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HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am Guest Arrival and Registration
11:00am Welcome note by Emcee
11:03am Welcome speech by Mr. Satoshi Okada, Managing Director/CEO
of Boon Siew Honda Sdn Bhd
11:13am Bike Unveiling
11:20am Photo Session
11:30am Product Presentation
11:37am Q&A Session
12:00noon Lunch at Kim Ma Restaurant
1:30pm End of Event
P ress I nformation July 18, 2012 BUSINESS
HONDA BANKS ON THE FUTURE
Boon Siew Honda Sdn Bhd, the market leader in the Malaysian motorcycle industry in the past
decade, is aiming to retain their leadership position with its latest offering, the Honda ‘Future’.
With the Malaysian motorcycle market expected to grow by 4 to 6% in 2012 and 2013, Boon
Siew Honda is banking on the ‘Future’ by introducing a new moped capable of traveling a
maximum distance of 338 kilometers with one full tank (tested by ECE 40 Mode), the first of its
kind in the country.
“Despite growing trends in automatic transmissions, the trusty moped is still the mainstay of the
motorcycle business in Malaysia. Consumer demands may have shifted, with more focus on the
aesthetics, but the underlying pre-requisite of a safe and comfortable ride has remained
unchanged for decades. This is why we believe that the ‘Future’ will appeal to consumers young
and old alike with its trendy looks, fuel efficiency and practical features,” said Mr. Satoshi
Okada, Managing Director of Boon Siew Honda Sdn Bhd.
In 2011, Boon Siew Honda reported a market share of 44%. With the launch of the Honda
‘Future’, the company is projecting to grow its market share with a sales target of shifting 3,500
units per month.
The Honda ‘Future’ boasts of a bigger U-box to accommodate a full-face helmet, bigger 5.6 liter
fuel tank (as opposed to the 3.7 liter capacity of the previous generation), and a new 4-stroke
SOHC 125cc air-cooled engine that allows users to save up to 7.6% in fuel consumption as
compared to the Wave 125 X Ultimo. Other features include wider seats, rear LED lights and a
sporty speedometer.
… cont
Priced from RM 5,578 to RM 5,998 (recommended-on-the-road), the Honda Future is expected
to rise up to the popularity of Honda’s reliable long-time workhorse, the Honda EX-5.
Depending on their requirements, consumers will be able to choose from three distinct variants
of the same model. Variant 1 features an electric starter, spoke, and front disc brakes; Variant 2
boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 combines the electric
starter, sporty wheels and front and rear disc brakes. All three variants come in choices of three
colours – Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic.
ADVANCED FEATURES:
Thoughtful Practicality
The Honda Future includes a number of practical features, chief of which is the larger 19 liter U-
box that can easily accommodate a full-face helmet.
A bigger 5.6 liter fuel tank is also part of the Honda Future make-up. The bigger fuel tank allows
for longer traveling distances (up to 338km, 100km more than Wave 125 X Ultimo) without the
need for constant re-fueling stops.
Other practical highlights include a side battery casing that allows for easy maintenance access, a
push-seat function, and automatic key lock shutters.
Fuel Efficiency and Eco-Friendly
Based on the ECE40 MODE research, the fuel consumption of the Honda Future has been
mapped at 60.3km per liter, a 0.5km per liter improvement as compared to the Wave 125 X
Ultimo. With improved fuel-burning efficiency comes cleaner emissions which compliance to
Euro 2 Standard and ultimately, an eco-friendly motorcycle.
Riding Comfort
The overall design of the Honda Future is tailored to suit riders of various sizes. In line with its
role as a long-distance moped, the Honda Future is built with a wider seat with clear distinction
between the rider and the pillion virtually giving more seat space and allowing for a more
comfortable ride even for long distances. A molded front design that eliminates the use of screws
reduces vibration sounds from the front cover.
Safety First
Safety elements in the Honda Future include a rear LED light that is more visible in any riding
conditions. A blue-lit speedometer and the inclusion of a fog light allows for safer night riding.
SPECIFICATIONS:
ENGINE
Model name Future
Engine Air Cooled, 4 Cycle Engine OHC
Bore & Stroke 52.4 x 57.9mm
Displacement 124.8cc
Compression ratio 9.3 : 1
Engine starter system Electric Starter and Kick Starter