HOMMAGE GENTLEMANS ATELIER 2015

HOMMAGE GENTLEMAN’S ATELIER

The HOMMAGE Product Collection, a compelling range of best of class, men’s grooming products

an international affluent male can respect and appreciate.

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Superior German design Leading edge Japanese technology European luxury

HOMMAGE UNDERSTANDS ITS MALE CLIENTELE.

Is loyal to “men’s only” brands.

Doesn’t like vulnerable environments.

Is very particular about his appearance.

Appreciates bespoke, customized offerings.

Needs to recharge and values his time out.

Has high expectations that should be exceeded.

Every aspect of HOMMAGE is precisely measured to appeal to him.

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THE HOMMAGE GENTLEMAN’S ATELIERS

The HOMMAGE Gentleman’s Atelier is a distinguished luxury establishment that sets the standard in men’s grooming, designed specifically for an affluent

male clientele.

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HOMMAGE Ateliers catalyze conversation and engender engagement among like-minded cognoscenti who seek a memorable experience to fit their lifestyle.

SANAHUNT

CLARIDGES

FRANKFURTER HOFF

GLOBAL BRANDS WHO HAVE CONTRIBUTED TO HOMMAGE’S SUCCESS

*Over 200 locations in 20 countries worldwide

H A R V E Y N I C H O L S

TRUMP

ST. REGIS

PRESS

MORE THEN 600 PUBLICATIONS HOMMAGE has been featured in over 600 Press Publications, & over 40,000 Google links about the brand

“Created by the team who defined the standard in men’s grooming and skincare, Hommage Ateliers are state-of-the-art grooming facilities offering gentlemen’s services”

- Robb Report “This is what barbershops will look like in 50 years”

- Newsweek “The Atelier features individual grooming stations that are like first class cabins on steroids”.

- Departures Magazine

“A private sanctuary where all grooming needs are met, discreetly with class and comfort”.

- Wall Street Journal

“HOMMAGE let’s you separate, for a time, from the details of your life” - Financial Times

“The HOMMAGE Grooming Ateliers are the Best of the Best”.

- The Street

The HOMMAGE Product Collection, a compelling range of best of class, men’s grooming products

an international affluent male can respect and appreciate.

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Superior German design Leading edge Japanese technology European luxury

THE HOMMAGE GROOMING ATELIER MARKET OPPORTUNITY

The recent economic climate has changed luxury. Luxury can no longer be frivolous. Luxury must be responsible. Grooming, health & wellness is responsible. The affluent male clientele seeks an extraordinary experience that they will recommend to their friends. Affluent and aspirational men need a ‘third place’. They have their home, their office and their ‘third place’. The ‘third place’ in a hotel is not the bar, the gym or the front lounge. Luxury hotels who offer world class service, have a captive customer base who are willing and able to pay for world class ‘men’s only’ spa and salon services.

Source: STR Global, March 2013 Global Spa and Wellness summit, 2013

THE HOMMAGE ATELIER FOR LUXURY HOTELS

A men’s only salon concept is becoming the new differentiator in luxury hotels and residential properties. Over 28% of the 20,000 5-star hotels and 14,000 4-star hotels now offer men’s only treatments or services. Over 70% affluent males are spending on luxury beauty and service. “Health & Wellness is now the new luxury for the affluent and new elite. In the U.S. alone, there are over 370,200 upscale salons and spas serving the affluent male and female consumer. Now over 82,000 designated men’s salons, showing the highest rapid growth.

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Mulk Atelier Characteristics Page 14

HOMMAGE ATELIER CHARACTERISTICS

50-100 Square Meters1-4 barber chairs

1 Private Treatment RoomPrivate Lounge for Members and GuestsHOMMAGE Signature Design Elements

Operated by the Hotel or a HOMMAGE Certified 3rd Party Operator

Staff trained and certified on HOMMAGE products, policies, procedures and treatment protocols

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ATELIER REVENUE SOURCES

Non-member Services: All services offered to non-members

Member Services and Products: Services and products paid for by Members

HOMMAGE Butler for Men: Salon delivered in the hotel guest rooms

HOMMAGE Retail Products: Includes all branded shaving, skincare, hair care products

Men’s Grooming Accessories: Men’s grooming accessories such as manicure sets, shoe shine kits, cuff links, etc.

Hotel Gifts and Amenities: VIP gifts, guest room amenities, retail for the gift shop and spa

Cigar and Smoking Accruements: Sold in partnership with existing partner ‘Zino Davidoff’

Member and Non-Member Drinks: Espresso/cafe, juices and alcoholic beverages if permitted

Food: Small items/appetizers in the lounge, from the hotel’s room service menu

Private Events: Closed events for groups such as corporate outings, birthdays, bachelor parties, televised sports

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PRODUCT MENU AND INSERT

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HOMMAGE PROVIDES A TOTAL SOLUTION.“Luxury Hotel” Salon and Spa products

Luxury Hotel Amenity Gifts and Guest Room products

Spa and Salon Treatment Protocols

Treatments and protocols

Architecture & Design Support

Marketing & Sales Tools

Recruitment

Technician Training

Staff Certification

Operating Procedures & Protocols

Complete retail strategy

Social media strategy

Webpage & Menu Design

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PROMOTIONAL MARKETING PROGRAMS:

Key Influencer Outreach Program

Membership program

Event Partner Program

Charity Sponsorship Program

Corporate Sponsorship and Promotion Program

Art for the Salon(s) Program

Concierge Program

Wedding & Grooms Program

Gift Card Program

Guerilla (street marketing) program

Facebook & Social Media Program

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THE HOMMAGE ATELIER IS UNPRECIDENTED THE HOMMAGE FEASIBILITY STUDY

The HOMMAGE team works with the partner using a robust Feasibility Study template and questionnaire, containing over 200 Assumptions. The Feasibility Study, created by two Accenture Partners, is designed to provide a detailed ROI, NPR and IRR for luxury hotels and luxury Residential Properties. The Feasibility Study is built from calculations, results and outcomes from both HOMMAGE accounts and other Luxury men’s only salons and men’s only spas. Over 80 Feasibility Studies conducted to date with top luxury properties around the world.

LEADING EDGE SKINCARE TECHNOLOGY FROM JAPAN

HOMMAGE skincare products are created by ROHTO Pharmaceutical, Rohto is one of the most respected Pharmaceutical Japanese companies in the world (in business for 115 years), providing patented dermatologic and scientific advances for restoring damaged cells due to shaving, and focusing on anti-inflammation, skin rejuvenation and improved appearance. In 2015, HOMMAGE & Rohto launch 62 new “Cosmeceutical’ product skus.

HOMMAGE Grooming Accoutrements, skincare packaging and future HOMMAGE products all designed by Wolfgang Joennson, renowned European designer and HOMMAGE co-founder.

Before HOMMAGE, Wolfgang created products for Louis Vuitton, Eastman Kodak, LG Electronics, Nespresso, Samsung, Channel, Christian Dior, Junghans watches, among others. Wolfgang is credited with creating the first ever square espresso machine, currently displayed at the International Design Museum in Munich, Germany.

LUXURY GROOMING ACCRUTREMENTS OFFERING SUPERIOR GERMAN DESIGN

HOMMAGE INVESTMENT OPPORTUNITY

August 2014

PROPRIETARY & CONFIDENTIAL.

NOT FOR DISTRIBUTION.

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