HOMEZER DEVELOPMENTShomezer.co.uk/HOMEZER whitepaper.pdf · 2.4 HOMEZER’S SWOT ANALYSIS 3.5 ANTICIPATING CHANGE The situation regarding Brexit has currently created a very uncertain

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W H I T E P A P E R

HOMEZER

DEVELOPMENTS

www.homezer.co.uk

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TABLE OF CONTENTS

Table of Contents

TABLE OF CONTENTS ..................................................................................... 2

1.BUSINESS FOCUS ............................................................................................ 3

1.1 MISSION STATEMENT ........................................................................... 3

2. INDUSTRY ANALYSIS .............................................................................. 5

2.1 HOMEZERS RELATIVE POSITION ........................................................ 5

2.2 INDUSTRY SWOT ANALYSIS ................................................................ 6

4. HZER TOKEN .......................................................................................... 10

5 Construction Statistics 2017 ......................................................................... 11

6. BIBLIOGRAPHY .......................................................................................... 12

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1.BUSINESS FOCUS The focus of the business is to purchase properties that require renovation and renovating

them to best possible standard, whilst minimising the total costs.

1.1 MISSION STATEMENT

The overall aim of the project is to enable the UK population to discover and experience

living in a property of their choice that is free from mould and is aimed to use all the

space available so that the homeowner can benefit from either the extra storage area or

space provided for the household.

The initial financing strategy is to raise £7 million which will be used by Homezer

Developments to kick start the long-term project much more effectively. The breakdown

of the raised capital is provided here:

•£5 million will mainly be used to purchase residetial real estate

£5 MILLION

•This will be held as cash flow to ensure

operations run smoothly and on time, to maximise

ROI

£2 MILLION

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1.2 BUSINESS DETAILS

Homezer Developments will be registered as a private limited company and will be

limited by shares. At the start, the business will not own any premises and will operate

from the proprietor’s home.

THE TEAM:

• Construction experience

• Welding

• Competent tech user

• Previous business success

• Resourceful

• Trusted business relationships with contractors and suppliers

Tomasz Biernat

• BA Management with Banking & Finance Graduate (2.1)

• Emotional intelligence

• Technological mind-set

• Uderstanding of data management

• Ability to use digital tools

Paulina Biernat

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2. INDUSTRY ANALYSIS

2.1 HOMEZERS RELATIVE POSITION

The global construction industry has been growing over the years, with healthy- looking

growth forecasts of over 70% to be accomplished by 2025 (Construction 2025, 2013). One of

the biggest objectives for the entire industry is to improve and solve problems, with the use of

technology. The implementation of digital construction will make it easier for its participants and

will be a great way to monitor how responsive all players within the industry, really are.

The construction industry in the UK has been growing at a healthy pace for the past five

years. Despite some implications and the liquidation of Carillion in 2018, the construction

industry is forecasted to grow by 1.9% in 2019.

Construction plays a great

importance in UK’s economy due

to its growth and varies

contributions. The economy

benefits from around £90 billion

that the construction industry

contributes, which is around 7%

of the total (Construction Sector

Infographic, 2013).

The infographic provided

was prepared by the Department

of Business Innovations and

Skills, as a means of illustrating

how the construction industry

benefits UK's employment.

(Construction Sector Infographic, 2013)

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2.2 INDUSTRY SWOT ANALYSIS

Source: Anon, (2018). [ebook] Available at:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/2100

99/bis-13-955-construction-2025-industrial-strategy.pdf [Accessed 17 Dec. 2018].

www.homezer.co.uk

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Source: Anon, (2018). [ebook] Available at:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/2100

99/bis-13-955-construction-2025-industrial-strategy.pdf [Accessed 17 Dec. 2018].

www.homezer.co.uk

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2.3 EVIDECE OF CUSTOMER DEMAND

Construction industry is very attractive, with high prospects for the future. At present,

Homezer is in its infancy stage of a long-term investment and is aiming to distinguish

itself from its competitors by creating a quality trusted brand that adds value to its

customers on a larger scale.

A common problem that is experienced daily by majority of the UK population is

condensation damp in properties they live in, which may potentially be associated with

serious health risks. Homezer recognises the issues that the residents are faced with,

either privately or whilst renting out a property, and can provide long-lasting solutions.

Consequently, Homezer’s main competitive edge over its competitors is the complete

minimization of costs at start up. Therefore, operational costs are much lower, giving the

ability to use resources to improve buying power and prevents certain unnecessary

costs.

www.homezer.co.uk

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Homezer is a viable long-term investment opportunity and is aimed to bring in profits

year on year, with sustainable innovation and customer demand at heart. Although

customer demand often fluctuates regularly, there are ways to understand customer

behaviour. This will assist in fundamental aspects of any project and will ease the

operations. The proprietors are capable and experienced in identifying customer

demand and can efficiently respond to change as required.

2.4 HOMEZER ’S SWOT ANALYSIS

3.5 ANTICIPATING CHANGE

The situation regarding Brexit has currently created a very uncertain environment for all types

of business. Homezer Developments can actually use Brexit to its advantage due to its

operational costs, ability to source materials using great methods and by having gained

construction experience in Poland.

STRENGTHS

CONSTRUCTION KNOWLEDGE & EXPERIENCE

RESPOND QUICKER TO CUSTOMER DEMAND

NOT LIMITED BY LOCATION

OPERATIONAL COSTS FULLY MINIMISED

INNOVATIVE MIND-SET

STRATEGIC MANAGEMENT

WEAKNESSES

LACK OF CASH FLOW

LITTLE MARKET PRESENCE

OPPORTUNITIES

ABILITY TO TAKE ADVANTAGE OF HOUSING DEMAND

STRENGTHENED MARKETING PLAN

BREXIT

DIVERSIFICATION OF OPERATIONS

FAVOURABLE CONTRACT TERMS

ADVANCED EXPENSE CONTROLS

THREATS

ESTABLISHED COMPETITORS

NATURAL DISASTERS

UNCONTROLLABLE ECONOMY DECLINES

CONSUMER DISCRETIONARY CAPITAL

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4. HZER TOKEN

Based on the fact that this is a long-term investment opportunity, serious investors are

favorable as there is a minimum investment of £200 required.

Subsequently, taking all assumptions,

analysis and market conditions into

consideration, there is also a 3 year

minimum investment requirement

should you wish to invest.

SCENARIO 1

• INVEST £1,000

• RECEIVE 4,000 TOKENS

SCENARIO 2

• INVEST £10,000

• RECEIVE 40,000 TOKENS

SCENARIO 3

• INVEST £100,000

• RECEIVE 400,000 TOKENS

INVEST £200

1 TOKEN = 0.25P

800 TOKENS

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5 Construction Statistics 2017

(Ons.gov.uk, 2018)

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6. BIBLIOGRAPHY Ons.gov.uk. (2018). Construction Statistics Annual Tables. [online] Available at: https://www.ons.gov.uk/businessindustryandtrade/constructionindustry/datasets/constructionstatisticsannualtables [Accessed 13 Dec. 2018].

Construction Sector Infographic. (2013). [pdf] Department of Business Innovations and Skills. Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/229339/construction-sector-infographic.pdf [Accessed 17 Dec. 2018].

Anon, (2018). [ebook] Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/210099/bis-13-955-construction-2025-industrial-strategy.pdf [Accessed 17 Dec. 2018].

Industrial Strategy: government and industry in partnership. Construction 2025. (2013). [pdf] p.5. Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/210099/bis-13-955-construction-2025-industrial-strategy.pdf [Accessed 17 Dec. 2018].