Homework

O.B.S.E.R.V.A.T.I.O.N

Anni SinijärvStanford, A Crash Course On

Creativity

SHOP NR 1

Personnel Old people

get them frustrated, they dont see

Environmnet How can they

play christmas songs in October?

Before I Entered „ signs, keep

your eye on signs“

Products You can have

literally E.V.E.R.Y.T.H.I.N.G

Customer I am too small

for this kind of consumer society

Christmas already!?

SHOP NR 2

Personnel Make me feel

like I should do some sport

Environmnet In sport store they

have more mirrors than in an ordinary clothes store. Do they want to remind me that I need some workout?

Before I Entered Sport clothes

can be attractive

Products Warm fur hats catch

my eye everywhere Products are

arranged by the season, by the field of sport

Customer Round – start

with general sport – jogging, aerobics.

Customers are with their friends

Ski season has started but people try swimsuits (remarkable discount)

• Obivously you have to work a little bit harder to reach to the products

SHOP NR 3

Personnel Young girls Store is too

mixed up, personnel does not have common style

EnvironmnetToo noisyToo

compressed

Before I Entered They should

have a bigger place

Products I would pay more

if i would be able to wear this dress after the first washing

Customer Young shops –

young personnel- young customers

Visit to the shop is short but effiecient (due to the low prices you tend to buy at least one item)

• Shop full of video visuals but no logical system for products

SHOP NR 4

Personnel Oriented to

customers 4 customers

for one shop !? Why?

EnvironmnetModernColorful

(maybe too colorful even)

Before I Entered Classical Style Pure

Products High quality Own brand – a

sense of ownership

Customer „ Its not

about the price, its about the quality“

Shy customers

• First things you will notice on the entrance – pure style and high-quality

SHOP NR 5

Personnel Young men,

outgoing Obviously know

more about men clothes (troubles answering my questions)

EnvironmnetGirl

products in a boys shop?

Before I Entered Too noisy Too small

Products No logical system in

products Jeans (that you have

to try before buying them) situated on the highest self

Customer Young (16-

30) More

girls(!?) Oriented to

just explore the shop

Try more than buy

• Competition:How many things can you hang there?

SHOP NR 6

Personnel I feel :

„Hello – i am here!?“

EnvironmnetIt is warm

(colors)

Before I Entered There is so much

space that somebody can start giving my dance lessons there

Products No system of

products Products caught my

eye because they are everywhere!

Customer Alone Walking direction

– entrance – winter collection – out of the shop/cash register

During these 15 minutes, nobody bought anything

• You have to open all these boxes to find the perfect match!