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Strategies of Home PageDesign
Home is whereyour heart is
Talking aboutwebdesign, homepage in fact is theplace which should
make theinteraction with awebsite of anycomplexity
convenient andpositive.
Home page isstrategically significantas most users dealingwith a final webproduct have a chanceto interact with it, evenif its not a start point.
Home page is mostlythe start of users’journey if they aredirected to the site bysearch engines. It'svisited by the biggestnumber of websiteusers.
Home page is abasis of goodnavigationwhich brings positive userexperience.
Messy interface andbadly designed
layoutcan make userconfused andannoyed.
What does a home pageusually include?
THE NATURE/THEME OF THE WEBSITE
BRANDING ELEMENTS OR OTHER STUFFSUPPORTING THE PRODUCT IDENTITY
ABILITY TO SEARCH AROUND THEWEBSITE CONTENT
GOALS AND UTILITY OF THE WEBSITE
NAVIGATION ELEMENTS FOR MOVINGTO OTHER PAGES
TESTIMONIALS OR INFO SUPPORTINGTRUST TO THE WEBSITE
CONTACT INFO AND DATA ABOUTCREATORS
LINKS TO SOCIAL NETWORKS
theme of thewebsite
navigationsearch
contact
social networks
goals
CTA
branding
Defined targetaudience anduser researchenable designersto sort out layoutelements of thehighest priority.
Preferably, the components of the highest priority should beplaced in the pre-scroll area of the home page to make theirperception fast
Knowing how users tend to scan the web pages,designers apply the most important elements in the zones ofthe highest visibility to make the page quickly informativeand catching attention of target users.
Should all the traffic bedirected to home page?
NoYesFor simple websites, notoverloaded with diverse linksand navigation elements.
For complex websites satisfyingmultiple needs of broad targetaudience.
What are importantaspects of efficient
home page?
1. Intuitive navigation
3. Readable copy easy to scan
4. Short loading time of the webpage
5. Intensity of graphic visual content
6. Thought-out and efficient search
8. Effective application of keywords
9. Accessibility from any point of the website
10. Consistency of visual design solutions
11. Visible and informative call-to-actions
7. Responsiveness on different devices
2. Utility of the applied layout elements
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