Seller’s Marketing Presentation A SUMMARY © by Jeff Dowler 2012 ~ All Rights Reserved
Mar 22, 2016
Seller’s Marketing Presentation
A SUMMARY
©by Jeff Dowler 2012 ~ All Rights Reserved
6005 Hidden Valley Road, Suite 280, Carlsbad, CA 92011Cell/Text: 760-840-1360 Email: [email protected]
www.JeffDowler.com ~ www.AtHomeInCarlsbad.com
Solutions Real Estate opened the Carlsbad office in the fall of 2010 and is experiencing the same kind of growth and exposure it saw in the 3 AZ offices
Solutions Real Estate provides real world training and combines it with cutting edge marketing techniques. Solutions Real Estate has unsurpassed exposure on the internet with close to eight hundred websites.
Key Objectives and Goals
PRICING
TIMING
CONVENIENCE
What do YOU want in an Agent?
What’s most important about the REALTOR® you hire?
What good or bad experiences have you had in the past?
? ? ?
What Will Sell YOUR House??
Positioning in the Market
Appearance/Condition
Marketing
PositioningIn theMarket
Selling Price vs. Timing
WEEKS ON MARKET
ACTIVITY
1 2 3 4 5 6 7 8
The first 3 - 4 weeks get the most activity for a new listing
Do YOU know the Dangersof Overpricing?
Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Do YOU know how buyers make their pricing decisions?
WHATYOU PAID
WHATANOTHER
AGENTSAYS
WHATYOU NEED
WHATYOU WANT
COSTTO REBUILD
TODAY
WHATYOUR
NEIGHBORSAYS
ZillowOne of the most popular real estate websites
consulted by buyersProvides a “Zestimate” of your home’s valueBUT data are often inaccurate and may
significantly underestimate the market value
What does this mean for YOU?!
Do You Know about Shadow Inventory??
Homeowners 30+ days late
Homes in the foreclosure process
Foreclosed homes not yet on the market
Information Sources Used by Home Buyers
Source – National Association of REALTORS 2011 Homebuyer Survey
Appearance
General MaintenanceFirst Impression
Curb AppealBuying Atmosphere
Spacious Look
Your First “Open House”The day we go LIVE
Photos and videos are key to capture buyer interest
We only have a few seconds to grab buyers’ attention and make them want to see more
Marketing
A Custom Marketing PlanRight Price Analysis for fair market value
Customized written
marketing planFocus on both BUYERS
& AGENTS
Extensive Internet PresenceCreating Public Interest & Awareness
Staging ConsultationProperty FlyersInternet Traffic
Progress Reports
Technology + On-Line Marketing
Today’s Technology to Capture Buyer Interest
Multiple Websites - SyndicationSingle Property Websites - QR Codes
Videos - Virtual Tours - BloggingSocial Media
Maximum Buyer Exposure
37% of Buyers Find the Home They Buy on the Internet
Will YOUR agent use an IDX?Will Buyer Searches Find YOUR Home?
Will You Show up in the Real Estate Portals?Will you be in the On-Line Classifieds?
Will Social Media take note of your listing?
My Photo 10 Commandments Work for You…
Lots of agents use BAD or few photos - This is NOT in YOUR best interest as the client
Buyers WANT lots of photos & often ignore homes without photos
Multiple photos maximize YOUR home’s positioning on Internet sites like Zillow & Trulia
A FEW POPULAR SITES
The Real Estate Book, Craigslist, Living Choices, AT&T.net,
Homescape.com, Everymove.com, Homes.com, Realbird, LiveDeal.com, HomeScout, Yahoo Real Estate, The
Globe & Mail, Local.com, Lycos, Localism, Listingbook.com,
Resortscape, CLR, Hotpads.com, Enormo, The Wall Street Journal,
Unique Homes, RealtyTrac, GoogleBase, Homes.com,
FrontDoor.com, Oodle, HomeGain.com, OLX, Backpage,
Vast, ActiveRain, Realtor.com, Land Watch, Zillow.com, Trulia.com,
Areaguides.net, SolutionsRealEstate
One of the most highly searched websites
VIDEOS:“Real Life” perspective
Your Neighborhood
Buyers are not buying a house but a community
BloggingA custom single property website and a
personalized blog site get your home found by buyers on Google & other search engines
Articles about YOUR HOME & the community on the largest real estate social network in the world, ActiveRain (with 2 million+ unique visitors per month) broaden your home’s exposure
Traditional & Print Marketing
Traditional Market, including print, can still work well in this age of technology
Do YOU know the key steps to market your home the old fashioned way?
Buyer BehaviorDo YOU know anything about buyer behavior in the current
market?
“Buyers Market”
mentality
Is YOUR home a “deal”?
Low Ball Offers
MY CUSTOM SELLER HANDBOOK
General information
What you MUST know
Forms & Disclosures
Positioning??Give Me a Call760-840-1360