Home Marketing Proposal by O & A Home Team

Home Marketing Proposal

Prepared by:

Oscar del Alcazar, Ana Monroy & Justin J. FootermanReal Estate Brokers & ConsultantsBerkshire Hathaway HomeServices Fox and Roach REALTORS44 Princeton Hightstown Rd.Princeton Junction, NJ 08550609-799-2022; Fax:866-734-3615

About Us

OurCompany

OurGuaranteeto You

MarketingYour Home

SellingYourHome

The New Real Estate Reality

Step 1. We will help you set the best price.

Step 2. We will help you “stage” your home.

Step 3. We will find qualified buyers.

What we will do for you.(The Value Creation Process)

As your Berkshire Hathaway HomeServices Fox & Roach Sales Associates, we will launch a dynamic process that will result in

a sales price that will exceed your expectations. Here’s how:

Step 4. We will negotiate offers.

Step 5. We will navigate the settlement.

Step 6. We will deliver superior results.

About Us

Exceeding ExpectationsWhat can you expect from us

as your Berkshire Hathaway Fox & Roach Sales Associates?

Constant Communication

Increased Understanding

Personal Attention

Enhanced Confidence

Problem Solving

Being Your Real EstateRepresentatives for Life!

About Us

What Our Company WillDo for You

Berkshire Hathaway HomeServices Fox & Roach is not only the region’s Market Leader, but we have a powerful connection to the world’s

outstanding real estate network. It’s an unparalleled combination of professionals and resources at work for you.

What our company will do for you.(The power of market leadership)

#1Real estate company in the Region

#1Single-market real estate company in the United States

#1Franchise Member in the United States of Berkshire Hathaway HomeServices Affiliates, LLC

#1In the local luxury and high-end housing market.

4,000Sales Associates in the Market

65Offices in Pennsylvania, New Jersey and Delaware

OurCompany

The Oracle of Omaha

According to Barron’s,this brand…

…is the most respected on this planet

Our chairman Warren Buffet, is the decision-maker whose companies lead Wall Street. He’s an icon of the American success story. Time Magazine ranks him among the world’s most

influential leaders. Now, for the first time, he brings the name and the business worth more than $200 Billion to a national real estate network.

OurCompany

“Berkshire Hathaway is built to be forever…It’s true of all the businesses we own.”

-Warren BuffetChairman and CEO

OurCompany

Our Company is the Region’s dominant real estate companySALES TERRITORY BY STATE AND COUNTY

DELAWARENew Castle

MARYLANDCecil

NEW JERSEYAtlantic

BurlingtonCamden

Cape MayCumberlandGloucesterHunterdon

MercerMiddlesexMonmouth

OceanSalem

Somerset

PENNSYLVANIABucks

ChesterDelawareLehigh

MontgomeryNorthamptonPhiladelphia

The New Reality Checklist

1. Make sure your Realtor embraces the New Media.

The web is where buyers start (and stay with) their search for their dream homes.If your agent doesn’t passionately embrace the web, you’re at a disadvantage.

2. Set the best price from Day One.

Competition is fierce. Read our information about calculating a “marketsensitive price.” It will pay off for you.

3. “Stage” your house.

You’re competing with every property in your price range. Make sure your home isin great condition. And we’ll help you “stage” it for maximum appeal.

4. Consider a premarketing inspection.

This is a great way to eliminate any negatives and ward off any surprises. To saynothing of heading off a buyer wanting to subtract thousands at the Settlement table.

5. Know the buyer’s qualifications.

Credit checks and verifiable information have never been more important. As yourrepresentative, we’ll be sure that people who look at your home can afford it.


What happens when sellers don’tset a market-sensitive price?

• Fewer buyers are attracted, and fewer offers received• Marketing time is prolonged, and initial marketing momentum is

lost• The property attracts “lookers” and helps competing homes look

better by comparison• If a property does sell above true market value, it may not

appraise, and the buyers may not be able to secure a loan• The property may eventually sell below market value


The dangers of overpricing:Percent of buyers who’ll view your propertyif it doesn’t have a market-sensitive price:


Three things you need to know about howHome buyers look at the New Media:

Source: The 2013 National Association of Realtors®, Profile of Home Buyers and Sellers. Due to rounding, percentage distributions may

not add up to 100 percent.


This embrace of the New Media by

home buyers has increased 39% in 9

years!Source: The 2012 National

Association of REALTORS‚ Profile of Home

Buyers and Sellers.


And look at “how useful” buyers

consider the information they get

via the Internet.Source: The 2012

National Associationof REALTORS®,

Profile of Home Buyersand Sellers.



…Our Exclusive Package of Powerful Initiatives to give your home maximum

web exposure.

Your property’s listing will appear on thisworldwide network of top real-estate sites…


…and on the four most-visited sites in the world, we’ve upgraded our listings so they ALWAYS

appear at the top of a buyer’s search!


Of all the real estate web sites out there,foxroach.com is the fastest, smartest and most powerful.


Each and every one of our listings gets its own “Virtual Tour.”




Our New Home Text technology lets a buyeruse a smart phone to access

instant information about your home!


Our major relocation effortscan be a major benefit for you.

No Realtor does a better job at connecting with the relocation market. Here is a sampling of corporations and organizations currently

serviced by our Relocation Division:


To sum up...


Here’s how your homegets big play on the biggest and best

web site in the region:

MarketingYour Home

With our new mobile app,Buyers can find your home right in the palm of their hand!

MarketingYour Home

Two other great tools that drive trafficto foxroach.com. And to your home!

MarketingYour Home

Home buyers will love our new Market Trends Videosthat give them specific, dynamic market data

about your neighborhood.

MarketingYour Home

Your needs come first.

Our process of marketing your property must matchYour objectives, priorities and needs.

We will want to learn more about your plans. These topics can help me understandyour goals and help us build a strong working relationship:

• The agency laws that may apply

• The objectives you want to achieve

• How the homeselling process should be tailored to fit your property

SellingYourHome

The Homeselling Process

Selling a house is a journey with the following phases.We will be your resource and guide every step of the way.

• Initial consultation

• Design and implement the Marketing Plan

• Review offer(s) and reach agreement with Buyer

• Complete the Settlement process

• After-sale service

SellingYourHome

Important waysto help promote your property

Here’s how you can provide peace of mind to prospective buyersand enhance your property’s salability

1. Create a Written Disclosure Statement to give buyers a clear understanding of your property and the surrounding neighborhood.

2. A Home Warranty can provide buyers with reassuring repair-or-replace coverage.

3. A Professional Home Inspection will disclose the property’s current condition.

SellingYourHome

The benefits of a pre-listinginspection for sellers

• Discover property conditions before a buyer walks through the door

• Fix problem(s) and display receipts showing what repairs have been made

• Prevent buyers from subtracting thousands for what may be a hundred dollars worth of repairs

• Shop contractors to find the best price for repairs

• Set your listing apart from the others

• Demonstrate your motivation and strengthen your market position

SellingYourHome

How will buyers see your property?

The following factors can interferewith a buyer’s appreciation of your property:

Exterior• Clutter• Lawn needs mowing and edging• Untrimmed hedges and shrubs• Dead and dying plants• Grease or oil spots on the driveway• Peeling paint• Anything that looks old or worn

Interior• Worn carpets and drapes• Soiled windows, kitchen, bath• Clutter• Pet and smoking odors• Peeling paint, smudges or marks on walls

SellingYourHome

Show off your home – every time!

These tips can help your property make the best impression.

Exterior• Remove clutter• Tidy up• Park vehicles in the garage or on the street; leave the driveway clear• Add color with flowers and potted plants

Interior• Make beds, clean dishes, empty wastebaskets• Remove clutter• Set out “show towels” in the bathroom• Freshen the air with potpourri• Vacuum and dust• Fresh flowers• Fire in the fireplace (when appropriate!)• Turn off TV; play soft background music• Open drapes and shades; turn on the lights

SellingYourHome

You are the key playeron the homeselling team!

Some ways your participation can contribute to a successful sale:

• Maintain a ready-to-show condition• Easily accessible• Flexible in the scheduling showings• Let us know how to reach you in case an offer is received• If approached by a buyer directly, contact me• Remove or lock up valuables• Do not be present when property is shown• Pen up pets, or take them with you

• Be cautious about saying anything to prospective buyers or agents that could weaken your position• Collect business cards and pass them on to us• Let us know of any changes in the property’s condition• Be available to review list price and condition of your property if it has not sold in a reasonable period of time• Contact us at any time

SellingYourHome

From offer to completed sale...

When our marketing efforts bring forth a purchase offer,you can count on us to:

• Negotiate the agreement

• Complete the transaction

• Follow up after the sale closes

SellingYourHome

Here is our Guaranteeto You

We don’t just facilitate the sales of thousands of home sales each year.

We create them. To do that, we guarantee that you will receive an

exceptional level of service. To be specific...

As your Sales Associates,here’s our guarantee to you...

We will set the Best Price.

We will “stage” your home for sale.

We will market your home with professionalism and passion.

We will manage the negotiation processto create a sense of excitement and urgency.

We will take every step to insure a smooth, on-time settlement.

To sum up, we won’t just facilitate the sale, we will create value for you.

OurGuaranteeto You

So, let’s get started!

We know that with our expertiseand our Company’s resources behind us,

We can exceed your expectations.We’d love the chance to prove it.

About Us

OurCompany

OurGuaranteeto You

MarketingYour Home

SellingYourHome


Oscar del Alcazar, Ana Monroy & Justin J. Footerman Real Estate Brokers & ConsultantsBerkshire Hathaway HomeServices Fox and Roach REALTORS44 Princeton Hightstown Rd.Princeton Junction, NJ 08550609-799-2022; Fax:866-734-3615

We’re ready to go to work for you now!

Berkshire Hathaway HomeServices Fox and Roach REALTORS

Our Commitment to You

• Provide you with excellent service and support. • Communicate with you every step of the way.• Represent your interests ethically and professionally.• Make every effort to sell your home promptly.