Home Away from Home The premiere online housing tool for international students

Home Away from HomeThe premiere online housing tool for international students

Kristina Killian

Floyd Won

Our VisionA comprehensive tool that not only helps

international students find a home away from home that fits their specific needs, but also gives them a sense of security in their housing decisions.

OpportunityFall 2005 Graduate Enrollment by Citizenship

1154534, 84%

221878, 16%

US Citizens &PermanentResidents

Non-US Citizens& TemporaryResidents

Potential of the market

* Open Doors 2006.

Market

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2004/05

2005/06

States with Most International Student Enrollments

Features Choice of native language Choice of school Information about apartments:

Rental rates Availability Leasing terms Floor plan Pictures & 360° view Apartment amenities Community amenities Demographics Included utilities

More Features Apartment rating from international students Apartment location

Distance to campus School shuttle service Link to map Points of interest

Apartment safety rating Blog Roommate finder Links to resources Job Aids

Competitors www.apartments.com www.rent.com www.apartmentguide.com www.equityapartments.com www.roommates.com Craig’s List

Benefits Comprehensive list in one place Information specific to university Native language option Understanding the system of housing Customized Interactive site Geared specifically towards international

students, faculty, & staff

System

UserInformation

ApartmentProvider

Information

UniversityInformation

ApartmentSearch

InternationalStudent

ApartmentManager

User Information

UniversityInformation

ApartmentProvider

ApartmentInformation

ApartmentInformation

UniversityInformation

Provider

HousingContract

Policy

Housing ContractManager

HousingPolicy in countries

Advertisement Sales Plan

Advertisement Sales Plan The minimum ad purchase is $500.00. $500 Campaign

Effective cost: $2 cpmWhat you get: 125,000 bottom zone impressions (468x60, 728x90, 234x60 )

$750 CampaignEffective cost: $2 cpmWhat you get: 187,500 side zone impressions (120x600 and 160x600)

$1,000 CampaignEffective cost: $2 cpm, plus major exposure on the Home Away from Home front pageWhat you get: 250,000 side zone impressions, 2 sentence message on the Home Away from Home front page