Mar 26, 2016
Technology driven audience! Beginning in the 1940s with the legendary entertainer Bob Hope,
ABC-‐televised producAon in 2008, troop support entertainment has become an integral part of
entertainment with the new ways arAsts-‐-‐and audiences-‐-‐use social media to create, share, and
connect with authenAc, meaningful content.
Techno
logy driven au
dien
ce!
“Connected” More than Ever
65% of all Americans have used a social networking site, almost twice the amount just 3 years ago
105.1 million Americans watch online video per day, up 40% from the previous year
43.5 billion Videos were streamed by Americans last December alone, up 44% from the previous year Americans are connecAng to social networks more than ever, and are watching online video at a rapidly growing rate
Source: Pew Research Center’s Internet & American Life Project survey 5/11, comScore 2012 U.S. Digital Future in Focus report 2/12
The military touches lives far beyond the 1.4 million who wear the uniform
2 million Family members of acAve-‐duty US servicemen and women
23 million US veterans alive today
150 million Americans with an immediate family member (spouse, parent, sibling, child) who has served in the military
Source: NaRonal Center for Veterans Analysis and StaRsRcs, Pew Research (2011), US Census Bureau (2011)
UGC Call to AcAon: “Be a ROCKSTAR for the troops”
• Marquee sponsorship
(i.e. Rockstar Presents:
• Co-‐branded “Call to AcAon” video
• Brand-‐integrated vigne_es
• Pre and post-‐roll adverAsing
• Celebrity/Brand collaboraAve content
• Product placement in digital content
• Ownership of UGC licenses for future use
• Other customized adverAsing soluAons to fit your
brand needs
• Increase engagement by your current supporters • Gain broad internet exposure through social media sharing and “buzz” • Acquire new charity fans, followers and supporters Through social media promoAon engine • Expand your demographic reach via social media targeAng • Benefit from sponsorship and donaAon proceeds • Enhance your public donaAon/fundraising capabiliAes • Raise funding through sponsored “Shares” and “Likes” program: i.e. for every “Like” a video gets, sponsor donates to our Partner Charity