HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI - 2 ...naac.hcctrichy.in/SSR_IV_CONTENT/Criteria_1/1.1.1... · - Recognizes the kinds of advertising - State the benefits and limitations

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI - 2.

DEPARTMENT OF BUSINESS ADMINISTRATION

SPECIFIC OUTCOMES OF LEARNING

I BBA

MAJOR CORE–III- MARKETING MANAGEMENT

SEMESTER II

NO.OF HOURS :6 CODE: U18BB2MCT03

NO.OF CREDITS:5 MARKS : 100

UNIT : I

SOLS:

The student,

- Defines the terms market and marketing

- Recognizes the stages in the evolution of marketing concept

- Recognizes the Classification of markets

- Recalls the importance of marketing

- Recognizes the functions of marketing - Identifies modern marketing concept

- Identifies the features of agricultural, consumer and industrial products

- Classifies the different types of agricultural consumer and industrial products

- Recognizes the problems in marketing of agricultural products.

UNIT : II

SOLS:

The student,

- Defines the term product, product mix, product line and product standardization

- Identifies the terms branding, packaging and labeling

- Recalls the features, functions and advantages of branding, packaging and labeling

- Recalls the stages of product life cycle

- Recognizes the steps in planning for new products development

- Identifies the reason for the failure of products

- Defines and identifies the criteria for successful market segmentation

- Recalls the methods and the basis of market segmentation.

UNIT : III SOLS:

The student,

- Defines the term price

- Recognizes the objectives of pricing

- Recalls the factors influencing pricing decision

- Identifies the kinds of pricing

- Defines the term promotion

- Identifies the different kinds of promotion

- Lists out the advantages and disadvantages of sales promotion

- Defines the term advertising

- Recognizes the objectives of advertising

- Recognizes the kinds of advertising

- State the benefits and limitations of advertising

- Recalls the term advertisement copy

- Recognizes the factors to be considered while selecting the media

- Defines salesmanship and personal selling

- Lists out the qualities of a good salesman

UNIT : IV

SOLS:

The student,

- Defines the term channels of distribution

- Recalls the functions of channels of distribution

- Recognizes the factors influencing channel decision

- Classifies the major channels of distribution

- Recognizes the functions of middlemen

- Identifies the kinds and services rendered by wholesalers and retailers

- Evaluates the factors considered in selecting the channels

- Identifies the importance of Direct and Indirect Marketing Channels

UNIT : V SOLS: Specific Outcomes of Learning

The student,

- Identifies the term services marketing

- Defines International Marketing

- Lists out the advantages and disadvantages of International Marketing

- Recalls the term Green Marketing

- Lists out the advantages and disadvantages of green marketing

- Recalls the term Cyber Marketing

- Recalls the term Relationship Marketing

- Recognizes the term Tele Marketing and Online Marketing

- Lists out the advantages and disadvantages of Online Marketing

- Identifies the term Social Media Marketing




I BBA

ALLIED COURSE – III-MANAGERIAL ECONOMICS

SEMESTER II

NO.OF HOURS :4 CODE :U18BB2ACT03

NO.OF CREDITS:4 MARKS :100

General Objectives:

1) To make the students learn the fundamental concepts and principles of Managerial Economics.

2) To introduce to students some analytical tools which are useful in decision

making and forward planning in business by learning economics theories.

Unit-I : Introduction to Managerial Economics

- recall the meaning of Managerial Economics

- Analyze the nature and scope of Managerial Economics.

- Identify the various categories of business decisions and the steps involved in decision

making.

- Explain the methods used in Managerial Economics like scientific method, Historical

method, Model building and statistical method.

- Identify the role and responsibilities of a Managerial Economist.

- Identify and explain the fundamental concepts that are used in managerial decision making

namely opportunity cost principle, time perspective, discounting principle, equi-marginal

principle, incremental concept and capital budgeting.

Unit-II :Consumption and demand analysis

- Recall the meaning and determinants of demand.

- Illustrate demand schedule and demand curves

- Explain and illustrate the law of demand

- Explain and illustrate situations of exceptional demand curves.

- Differentiate the three types of demand.

- Restate the meaning of elasticity of demand.

- Explain the three methods of measuring price elasticity of demand.

- Describe the significance of the concept in various fields of economic activity.

- Recall the meaning and steps of demand forecasting.

- Describe the various methods of demand forecasting.

- Identifies the features of a good forecasting method.

Unit-III :Production Analysis

- recall the meaning and features of various factors of production.

- Illustrate and explain the production possibility curves

- Graphically illustrate the concepts of TP, AP and MP.

- Distinguish between the classical and Modern approaches to the law of variable

proportions

- Illustrate the law of returns to scale.

- Describe the types of economies and diseconomies of scale.

Unit –IV :Supply and cost analysis.

- Recall the meaning of supply and elasticity of supply

- Identify the factors affecting supply

- Illustrate and explain the types of supply and elasticity of supply.

- Distinguish the various types of costs.

- Explain and illustrate the various cost curves.

- Distinguish the SAC and LAC curves.

Unit-V :Price and output decisions in various market forms.

- Identify the role of a firm in the determination of prices.

- Recall the meaning of the term equilibrium and identify its role in the perfect and imperfect

markets.

- Restate the characteristics of perfect competition, monopoly, monopolistic competition and

oligopoly situations

- Explain and illustrate the short and long run equilibrium in a perfect market

- Explain and illustrate the equilibrium under simple and discriminating monopoly.

- Explain and illustrate the short and long run equilibrium in a monopolistic competitive

market.

- Explain and illustrate the situation of equilibrium under oligopoly through kinky demand

curve.




I BBA

MAJOR CORE PAPER – IV-INDIAN FINANCIAL SYSTEM

SEMESTER II

NO.OF.HOURS:6 CODE :U18BB2MCTO4

NO.OF.CREDITS: 5 MARKS:100

GENERAL OBJECTIVES :

1. To expose the students to the mechanism of the Indian Financial System.

UNIT – I FINANCIAL SYSTEM.

The student,

- defines a Financial System.

- identifies the functions of a Financial System.

- recognizes the structure of the Indian Financial System.

- recalls the role of the Financial System in the development of the economy of a

country.

- identifies the different Financial services in India

- identifies the importance of Financial Services.

-List out the types of Financial services.

UNIT – II FINANCIAL INSTITUTIONS.

The student,

- identifies the functions of IFCI,SIDBI, EXIM BANK & NABARD.

- recognizes the importance of the Banking in India

- Non banking financial institutions.

- defines Investment bank & Cooperative bank.

- recognizes the growth of Non Banking Financial companies

- List out the types of NBFCs

UNIT – III FINANCIAL MARKETS.-

The student,

- identifies the functions of the Money Market

-identifies the functions of the Capital Market

- recalls the importance of Money Market & the Capital Market

- recognizes the different types of Money Market instruments.

- recalls the features of the Money Market instruments

- identifies the advantages of the Money Market instruments

- defines Merchant Banking.

- recognizes the different types of Capital Market instruments

- identifies the advantages of the Capital Market instruments

UNIT – IV FINANCIAL MARKETS. (Continued)

The student,

- Define secondary capital market

- Recognize the functions of stock exchange in India

- Mention the organization of stock exchange in india

- Define stock market indices –NSE & BSE

- Define depositories and its objectives of depositories

- Identifies the benefits of depository system in India

- Define NSDL and CDSL

- Identifies the mechanisms of internet trading

- Understand the commodity markets in India

- State the meaning of foreign exchange market in India

UNIT – V FINANCIAL REGULATION

The student,

- identifies the objectives of the regulating authorities in India

- recognizes the functions of SEBI.

- recalls the powers of SEBI.

- identifies the functions of the RBI.

- recognizes the role of RBI in the development of the Indian Financial System.

- defines Credit Rating

-. recalls the functions of Credit Rating

- identifies the features of Credit Rating

-. recognises the benefits of Credit Rating

- identifies the important Credit Rating agencies in India

- recognises the Credit Rating symbols of CRISIL, ICRA & CARE.

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI – 2.


B.B.A.

MAIN CORE 5- PRODUCTION AND OPERATION MANAGEMENT

SEMESTER IV

NO.OF HOURS: 6 CODE : U15BB4MCT05

NO.OF CREDITS:5 MARKS:100

UNIT I:

The student,

- Defines the term Production

-explains the nature of Production Management

- explains the objectives and importance of Production

- recalls the Evolution of Production

- identifies production as a system

- identifies decision making in Production

- explains the functions of Production Manager

- identifies the problems of production management

- identifies the recent trend in production management

- explains a production system model

- explains the types of Production system

- identifies the need for forecasting

- explains the forecasting time horizons

- explains the objectives of demand forecasting

- explains the features common to all forecasts

Unit II:

The student,

- defines plant layout

- identifies the need for layout decision

- explains the objectives of good layout

- explains the significance layout choices

- identifies the factors influencing layout choices

- explains the principles of plant layout

- explains the advantages of plant layout

- explains the types of layout

- recalls the arrangement of facilities

- identifies the location of receiving and shipping department

- explains the importance of layout

- explains the layout planning and design

- recalls the practical approach to plant layout design

- recalls the revision of layout

- explains the layout tools and techniques

- recalls the analyzing of layouts with computers

- identifies the criteria for selection and design of layouts

UNIT III:

The student,

- recalls the meaning of capacity production

- identifies the types of capacity

- recalls the measurement of capacity

- explains the estimation of future capacity needs

- explains the factors favoring over capacity and under capacity

- explains the capacity decision

- identifies the factors affecting determination of plant capacity

- defines Capacity planning

- explains Capacity planning and decision

- defines Capacity changes

- identifies the types of capacity planning

- explains capacity requirement planning strategies

- defines Balancing capacity

- explains Economic batch quantity for production

UNIT IV:

The student ,

- Identifies the Classification of production planning and control functions

- defines Production planning

- identifies the Factors determining production planning procedure

- defines Production planning system

- defines Production control

- explains Production control system

- identifies the factors determine production control procedure

- explains the objectives of production control

- recalls the role in operation management

- explains the levels in production planning

- explains the Production planning functions

- explains the limitation of PPC

- explains the measuring effectiveness of PPC

- explains the PPC function in different production system

- explains the Organizations of PPC departments

- explains Routing, scheduling, dispatching, progressing

- recalls the documents concerned in PPC function

- definition of supply chain management

- nature and tools of supply chain management

UNIT V:

The student,

- defines logistics

- explains the nature and Importance of logistics

- identifies the aims of logistics

- explains the importance of logistics

- explains logistics strategy and its design

- gives the meaning of Maintenance

- explains the scope of Maintenance

- explains the importance of Maintenance & impact of Maintenance

- explains the objectives Maintenance

- identifies the types of Maintenance

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI – 2

SPECIFIC OUTCOMS OF LEARNING

B.B.A

MAJOR CORE 6 - MARKETING

SEMESTER IV



UNIT : I

SOLS: The student

1. Defines the term marketing

2. Identifies the traditional and modern concept of marketing

3. Recognizes the role of marketing in different contexts

4. Identifies the nature of marketing – science or art

5. Recalls the basic approaches to marketing

6. Classifies the different types of goods–agricultural, industrial and consumer Goods

7. Recognizes the marketing mix of those goods

8. Identifies the role of consumer behavior

9. Identifies the concept of marketing information system

10. Defines the marketing research

11. Recalls the functions and objectives of marketing research

12. Defines the term market information system

13. Explains the importance of market information system

UNIT : II

SOLS: The student

1. Defines the term product

2. Explains the various concepts relating to product policy

3. Recalls the product life cycle

4. Defines the terms branding and packing

5. Recalls the features of branding and packing

6. Explains the advantages of branding and packing

7. Identifies the reasons for product failure

8. Defines the term market segmentation

9. Classifies the basis and methods of market segmentation

10. Identifies the criteria for market segmentation

UNIT : III

SOLS: The student

1. Defines the term pricing

2. Recalls the factors influencing pricing

3. Classifies the methods of pricing

4. Identifies the pricing policies adopted by marketers

5. Explains the break-even-analysis

6. Defines the term promotion

7. Recalls the objectives and merits of promotion

8. Classifies the various types of promotional activities

9. Recognizes the sales promotional activities at various level

UNIT : IV

SOLS: The student

1. Defines the term advertisement

2. Recalls the objectives and importance of advertising

3. Recognizes the advantages of advertising to the manufacturers, dealers, consumers and the

society

4. Identifies the objections to advertising

5. Identifies the various factors to be considered in the selection of media

7. Evaluate the various advertising media – indoor and outdoor

8. Defines the terms personal selling and salesmanship

9. Recalls the features and functions of personal selling

10. Identifies the qualities of a good salesmen

11. Evaluates the recruitment and selection of salesmen

12. Classifies training methods

13. Identifies the methods of evaluating salesmen

UNIT : V

SOLS: The student

1. Defines the term channel of distribution

2. Recalls the functions and services rendered by middlemen

3. Classifies the major channels of distribution

4. Classifies the various types of middlemen

5. Evaluates the factors considered in selecting the channels

6. Identifies importance of teleshopping and direct marketing

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI –


B.B.A.

MAJOR ELECTIVE 2- FINANCIAL MANAGEMENT

SEMESTER IV

NO.OF HOURS: 4 CODE : U15BB4MET02


UNIT I:

The student,

- defines financial management & explains its objectives,

- explains the concept of wealth maximization,

- differentiates profit maximization and wealth maximization,

- explains the functions of financial manager,

- defines the concept of time value of money,

- explains the present value concept,

- explains the compounding value concept,

- explains the relationship between risk & return.

UNIT II:

The student,

- defines cost of capital,

- Calculates cost of each type of capital –equity, preference and debt,

- computes earnings per share under different capital structure,

- defines the term indifference point ,

- computes the point of indifference,

- computes weighted average cost of capital.

UNIT III:

The student,

- defines the term capital structure,

- explains the various approaches – NI,NOI,MM and traditional approach,

- explains the factors determining capital structure.

UNIT IV:

The student ,

- defines working capital,

- explain the relationship between risk and profitability,

- explains the factors determining working capital,

- explains the different sources of working capital,

- explains the importance of maintaining adequate working capital,

- explains cash management through concentration banking and lock box system,

- explains the meaning of receivables,

- explains the credit policies for managing receivables.

UNIT V:

The student ,

- defines dividend and dividend policies

- explains MM Hypothesis and computes the value of firm under the hypothesis

- explains the significance of stability of dividend

- explains the various dividend policies in practice

- computes dividend through Gordon and Walter’s model

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI



SEMESTER IV

ALLIED OPTIONAL – 5- INDUSTRIAL LAW

NO.OF HOURS :4 CODE : U1B5B4AOT05

NO.OF CREDITS :3 MARKS : 100

General objective

To enable the students to understand the basic Principles of Industrial Law

Unit I

The students:

- defines factory

- lists the provisions regarding health of workers

- identifies provisions regarding safety of workers

- recalls the welfare measures of workers

- gives the meaning of industrial dispute, strikes and lockouts

- recognises the types of strikes

- identifies difference between strikes and lockouts

- recognises the prohibition and penalties regarding strikes and lockouts

- defines layoff and retrenchment

- recalls the conditions precedent to retrenchment of workmen

- lists the procedure for closing down an undertaking

- recognises unfair labour practice and its penalties

- recalls compensation available under the contract labours act

Unit II

The students:

- gives meaning and scope of compensation act

- recalls rules regarding workmen’s compensation

- defines and lists occupational diseases

- recognises compensation available for occupational diseases

- explains total and partial disablement

- examines compensation for disablement as per schedule IV

- elaborates on provisions regarding distribution of compensation

- lists provision regarding accidents

Unit III

The students:

- recognises the object and scope of minimum wages act

- recalls fixation and revision of minimum wages

- gives meaning of working hours

- examines procedures for determination of wages

- describes procedure of hearing claims relating to minimum wages

- recalls scope and coverage of the maternity benefit act

- elaborates on the maternity benefits available under the act

Unit IV

The students:

- recognises regulation of the trade union act

- explains procedure regarding the trade union

- discusses rights and privileges of a registered trade union

- examines duties and liabilities of a registered trade union

- recalls procedures for cancellation of registration

- elaborates procedure for amalgamation and dissolution of a trade union

Unit V

The students:

- gives meaning of an insurable workman

- elaborates on administration of employees state insurance corporation

- recognizes contribution under the employees state insurance scheme

- recalls benefits conferred by the act

- discusses adjudication of disputes and claims

- explains penalties under Sec 84 to 86

- recalls the application of the provident fund act

- discusses employees provident fund scheme

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI – 2.


B.B.A.

MAIN CORE 11 - STRATEGIC MANAGEMENT

SEMESTER VI



UNIT –I INTRODUCTION

The student,

1. States the meaning of strategic Management

2. identifies the levels of strategy

3. identifies strategic management process

4. states the advantages and disadvantages of strategic Management

5. describes the types of strategic Management

6. identifies nature of strategic Management

7. describes need of strategic Management

8. recognizes the tools of strategic Management

UNIT – II VISION & OBJECTIVE

The student,

1. identifies the vision &objectives

2. defines mission

3. analyses the internal and external environment

4. explains M.Porter’s five force model

5. states the implications of strategic group

6. explains SWOT analysis and SWOT matrix

7. describes the routes of strategic advantage

UNIT III STRATEGIC FORMULTION

The student,

1. states the meaning strategic formulation

2. identifies the types of strategy

3. recalls the generic strategy

4. identifies updates classification of generic strategy

5. identifies the grand strategy

6. explains the growth strategy

7. classifies the retrenchment strategy & their functions

8. identifies combination strategy & diversification

9. states the reason types of diversification

10. classifies forms of corporate restructuring

UNIT –IV STRATEGIC IMPLEMENTATION

The student,

1. States the meaning of Implementation

2. Recalls the steps to strategic action

3. States the commander approach

4. Classifies the collaborative approach

5. Identifies culture

6. Explains the Mc Kinsey’s 7S frame work model

7. identifies the SBU structure & matrix structure & multi company structure

UNIT - V STRATEGIC CONTROL & LEADERSHIP

The student,

1. explains the strategic control evaluation

2. identifies the operational control process

3. describes the elements of effective control system

4. Explains the methods of control

5. identifies the strategic evaluation

6. explains the functions of leadership

7. describes the traits of effective leadership

8. classifies the difference between transactional and transformation leader

HOLY CROSS COLLEGE(AUTONOMOUS) TIRUCHIRAPALLI – 2.


BBA

MAIN CORE 12- ENTREPRENEURIAL DEVELOPMENT

SEMESTER VI



UNIT : I SOLS:

The student should,

- define the concepts entrepreneur, entrepreneurship

- identify the characteristics of an entrepreneur

- distinguish between entrepreneur and manager

- enumerate the qualities of an entrepreneur

- analyze the factors affecting entrepreneurial growth

- discuss the problems faced by women entrepreneurs

- mention the role of NGOs in rural industrialization.

UNIT : II SOLS:

The student should,

- define the concept project identification

- mention the factors that influence the selecting of a projecting

- give the meaning of project report and its significance

- list out the contents of a project report

- discuss the formulation of a project report

- guidelines for formulating a project report

- examine the meaning of project appraisal

- discuss the various methods of project appraisal.

UNIT : III SOLS: The student should,

- define SSI units

- state their characteristics

- explain the role of SSI sector in the economic development of India

- enumerate the problems faced by SSI units

- suggest ways and means to develop the SSI units

- state the nature of institutional support to SSI’s

- narrate the functioning of promotional agencies as 1) NSIC 2) SIDCO 3) SSICB 4)

SSIB 5) SISI 6) TCO

- comment on the functioning of DIC in the development of SSI with special reference to

Trichy.

UNIT : IV SOLS:

The student should,

- describe the government policy for small scale entrepreneurs

- explain the government support to small scale entrepreneurs during five year plan

- analyse different allowances: tax holidays, rehabilitation allowances, investment

allowances

- describe tax concessions to small scale industries in rural and backward areas

- comment on signals and symptoms of sickness of small scale entrepreneurs

- discuss the causes and corrective measures for sick units

UNIT : V

SOLS:

The student should,

- defines total quality management

- differentiates ISO & TQM

- appreciates the need for TQM in small enterprises

- analyse the process involved in TQM

- discuss the export performances & trends of small enterprises

- identifies the major constraints faced by small enterprises

- explain the suitable suggestions for the growth of imp



BBA

MAIN CORE 13- INTERNATIONAL BUSINESS

SEMESTER VI



GENERAL OBJECTIVES:

To make the students aware of theoretical and practical (knowledge) aspects of

international business and the functioning of international institutions.

UNIT : I

SOLS:

The student,

- define the concepts of international business

- identify the scope of international business

- analyze the MNC in India

- analyze the Smith’s theory of Absolute Differences in costs

- discuss the Ricardo’s theory of Comparative Costs

- Recall the Haberler’s theory of opportunity costs

- Recognize the modern theory of Factor Endowments

- Identifie the Hecksher and Ohlin theory

UNIT : II

SOLS:

The student,

- define the concept of international marketing

- mention the factors that influence the international marketing

- identify the benefits and scope of international marketing

- lists out the contents in balance of trade

- discuss the contents in balance of payments

- Recalls the disequilibrium in international marketing

- Identifies the causes and remedial measures

- List out the tariff and non tariff barriers

UNIT : III

SOLS:

The student,

- state the characteristics of India’s trade policy

- enumerate New EXIM policy 2008 - 2009

- state the terms of payment in Export

- recall the procedure for export and import

- identify the concept of EXIM Bank

- Recall the term EGCC

UNIT : IV

SOLS:

The student,

- define the term IMF

- identify the objectives of IMF and world bank

- classify the organization and structure of the funds

- state the recent trends in IMF

- describe the term SDR

- recognize the function of world bank

- List out the procedure for membership in world bank

- Discuss the organization activities in World Bank.

UNIT : V

SOLS:

The student,

- State the meaning of foreign exchange market

- classify the structure of foreign exchange market

- recall the various methods of foreign payment

- describe the spot and forward exchange markets

- identify the foreign exchange rate

- recognize the theories of foreign exchange rate

- describe different modes of purchasing and power parity balance of payment theory



BBA

MAIN ELECTIVE 4- TOTAL QUALITY MANAGEMENT

NO.OF HOURS: 5 CODE : U15BB6MET04


GENERAL OBJECTIVES:

To introduce the students to the concept and philosophies of total quality management.

UNIT : I

SOLS:

The student,

- define the concepts of quality

- identify the scope of quality management

- analyze the importance of quality

- enumerate the views of quality

- discuss the dimensions of quality and service quality

- recall the various types of quality

- identify the quality in production systems

- recall the determinants of quality

UNIT : II

SOLS:

The student,

- define the concept of modern quality management

- mention the factors that influence in quality control

- identify the quality control strategy and policy

- list out the concepts of quality control

- discuss the principles of TQC

- Recall the necessities and scope of TQM

- List out the major elements of total quality infrastructure

- Recall the benefits of TQM

UNIT : III

SOLS:

The student

- Critically examines the components of Deming philosophy

- discuss the contents of Juran’s philosophy

- identifies the concepts and theoretical perspective of Crosby philosophy

UNIT : IV

SOLS:

The student,

- identify the needs of quality in organizing

- Recall the evolutions of organization

- state the requirements in TQM

- List out the various system approach in TQM

- Discuss continuous improvement (KAIZEN)

UNIT : V

- State the meaning of quality in service

- Recall the difference between goods and services

- describe the component of service system in quality

- identify the dimensions of quality services

- discuss different models in total quality management

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI - 2 ...naac.hcctrichy.in/SSR_IV_CONTENT/Criteria_1/1.1.1... · - Recognizes the kinds of advertising - State the benefits and limitations

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