Holistic marketing

Welcome

HOLISTIC MARKETING CONCEPT:

Is it difficult to implement in the contest of a

leading MNC ?

HOLISTIC MARKETING CONCEPT

About:

About logo:Unilever is

committed to making

sustainable living commonplace and

their logo is a visual expression

of that commitment. Each

icon has a rich meaning at its

core, and represents some

aspect of our effort to make

sustainable living commonplace.

Internal marketing of Unilever Bangladesh limited:

Unilever Bangladesh limited hires people through different ways:

• competitions• Newspaper• Internet• Website

Motivation

BonusTranspor

t facilities

Mobile facilities

Residence

facilities

Attractive

environment

Integrated marketing of Unilever Bangladesh limited:

advertising

TV

Online

&

Testimonial advertising

Sales promotion

Public Relation:

Campaign: Unilever And Planet Ark Unite For Recycling Week

Action Program:

Performance Marketing:

Global environment:

Relationship Marketing

Emerging channel:

• Shopping complex • Self Service Store• Rural cosmetic store

UNILEVER CUSTOMER DEVELOPMENT:

Conclusion