HolidayIQ.com HolidayIQ.com Insights Summer Prediction Report 2013
Nov 30, 2014
HolidayIQ.com
HolidayIQ.com Insights
Summer Prediction Report 2013
HolidayIQ.com
Summer Prediction Report 2013
• HolidayIQ.com is India’s largest travel information portal built by India’s first & largest travel community
• Travellers across India plan their holiday on HolidayIQ.com based on reviews, photos & insights provided by other travellers.
• With more 1300+ Indian destinations and 30000+ Indian hotels, HolidayIQ.com reaches 45 lacs Indian travellers every month from different parts of the country.
• HolidayIQ.com is not a travel agency; travellers can compare prices & book with multiple online and traditional travel agencies through HolidayIQ.com.
• This report is an analysis of summer holiday enquiries on HolidayIQ.com between April-May 2013 and April-May 2012.
HolidayIQ.com9 Apr 2023
Bigger Budgets, Longer Trips
HolidayIQ.com9 Apr 2023
Budget per person per night
The average budget per person per night rose by 62% over a year (Rs. 2690 in summer 2013 and Rs. 1654 in summer 2012) and the trip length too grew by 6%.
Trip Length
Rs.
Nights
HolidayIQ.com9 Apr 2023
The season of Family and Group Travellers
HolidayIQ.com9 Apr 2023
Share of Type of Travellers Budget per Person per Night
Family and Group trips constitute two-thirds of the total number of trips planned for summer.
Couple travellers however have higher budget per person per night (Rs. 3202) than Family (Rs. 2687) and Group travellers (Rs 2216).
Rs.
HolidayIQ.com9 Apr 2023
Summer holidays are skewed towards Northern and Southern destinations
HolidayIQ.com9 Apr 2023
Share of Destination Regions
70% of summer holidays are planned for Northern and Southern destinations.
J&K leads the chart with 18.8% of summer holiday travellers.
Share of Destination States
HolidayIQ.com9 Apr 2023
Travellers from Tier 1 cities take longer trips
HolidayIQ.com9 Apr 2023
Cities of Travellers with Highest Trip Length
Travellers from Top tier 1 cities like Surat (4.36 nights), Rajkot (4.34 nights), Indore (4.18 nights) take the longest trips.
Also the longest trips are planned for northern hill stations in J&K, HP and Uttaranchal.
Destinations with Highest Trip Length
Nights Nights
HolidayIQ.com9 Apr 2023
Cities of Travellers with Shortest Trip Length
Travellers from southern cities take the shortest trips. Trip length of travellers from Trivandrum and Coimbatore are 2.58 and 2.74 nights.
Shortest trips are planned for southern pilgrimage destinations like Guruvayur (1.45 nights) and Dharamsthala (1.55 nights).
Destinations with Shortest Trip Length
Nights Nights
HolidayIQ.com9 Apr 2023
Travellers from Tier 1 and 2 cities have higher holiday budgets
HolidayIQ.com9 Apr 2023
Cities of Travellers with Highest Budgets
Travellers from Amritsar lead the chart with an average budget per person per night of Rs. 4710, followed by Dehradun (Rs. 4124) and Mangalore (Rs. 4037).
Travellers from eastern and southern cities have the lowest budgets. Travellers from Durgapur have average budget per person per night of Rs. 1287, followed by travellers from Rourkela
(Rs. 1407) and Salem (Rs. 1528).
Cities of Travellers with Lowest Budgets
Rs. Rs.
HolidayIQ.com9 Apr 2023
Newer accommodation options are picking up
HolidayIQ.com9 Apr 2023
Share of Types of Accommodation
Almost 50% of the summer travellers have opted for newer accommodation types like Resorts, Homestays, Bread & Breakfast lodges, guest houses and more.
This percentage however is lower (42%) in travellers from Tier 1 and Tier 2 cities.
Share of Types of Accommodation in Tier 1&2 cities
*Other includes homestays, serviced apartments, caravans, tents and more.
HolidayIQ.com9 Apr 2023
Holidays with kids on a yearly high
HolidayIQ.com9 Apr 2023
Holidays with Kids Budget of Holidays with kids
Because of summer holidays, 47% of all summer holidays are planned kids. Rest of the year this figure is just 27%.
Also budget of trips with kids are 90% higher than those without kids
HolidayIQ.com9 Apr 2023
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