Holiday Inn Express & Suites Quincy I-10 · TripAdvisor Certificate of Excellence Award Winner Outperforms Hampton Inn in RevPAR Outperforms Comp Set in Occupancy and ADR Upside Opportunity

410.489.5900 .MBAHOTELS.

Washington DC • New York • Memphis • Birmingham • Cedar Rapids • Capital Funding

Holiday Inn Express & Suites Quincy I-10

Quincy, Florida

Contact Listing Broker : Suresh Patel 410.489.5900 x12 901-674-6105 Cell S @MBAH .

Confidential Investment Offering MBA Hotel Brokers Inc.

Information is believed accurate but is not guaranteed by MBA Hotel Brokers Page: 2


410.489.5900 .MBAHOTELS.

Table of Contents

Disclaimer & Confidentiality Agreement

Opportunity

Property Description

Location

Financial Analysis

Competitive Set

Demand Generators

Area Information

STAR Report

About MBA Hotel Brokers




410.489.5900 .MBAHOTELS.

DISCLAIMER The confidential information, analyses, and projections contained herein are provided solely for the information of prospective purchasers and no warranty or representation as to accuracy or completeness is made by the Seller or MBA Hotel Brokers, their subsidiaries or affiliates, and no legal liability is assumed or implied with respect thereto. The property is being sold “as is” without any warranties whatsoever, expressed or implied. Prospective purchasers must, therefore, rely exclusively on their own investiga-tions, interpretations and analyses in connection with this offering and not on any information provided by Seller or MBA Hotel Brokers. This sale offering is made subject to errors, omissions, prior sale, change of price or terms, or withdrawal from the market without notice. Information is for guidance only and does not constitute all or any part of a contract. The materials contained herein are confidential, furnished solely for the purpose of considering the purchase of the property described herein and is not to be used for any other purpose or made available to any other person without the prior written consent of the owner. This confidential memorandum is the property of MBA Hotel Brokers, and is intended to be used only by such parties to whom Broker has delivered the memorandum or to whom Broker has approved such delivery. If you do not wish to pursue negotiations leading to this acquisition, or if in the future you discontinue such negotiations, you agree to return this confidential memorandum to MBA Hotel Brokers. The firm MBA Hotel Brokers is marketing the property. All Purchasers recognize that the Broker represents the Seller in this transaction. The fact that the Broker provides guidance to the Buyer / prospective purchaser and /or makes recommendations regarding financing does not create an agency relationship between Purchaser and Broker. The Seller is responsible for paying all brokerage fees associated with the sale of the aforementioned property. The Seller and Broker specifically make no representation whatsoever about any environmental conditions on the property, including but not limited to issues such as asbestos, hazardous waste, petroleum leaks or spills. Without limiting the generality of the foregoing, any environmental reports, any structural reports, or any other type or kind or report prepared by a third party, if any, included in the confidential memorandum have not been prepared by Seller and neither Seller nor MBA Hotel Brokers makes any representations as to the truth, accuracy, or completeness of same and neither prospec-tive purchaser, nor its representatives nor any other person shall be entitled to rely on such reports or any information contained therein. Without limiting the foregoing, information contained in this confidential memorandum may vary from the date of publishing. In some instances, more complete or up to date information may have become available following the creation of this memorandum.




410.489.5900 .MBAHOTELS.

Investment Highlights This is an Excellent Opportunity to Get a Top Performing Hotel with Steady Profits

56 Keys. 3 Story. Interior Corridor. Built in 2006

#1 Hotel in Quincy, ahead of Hampton Inn, on TripAdvisor

TripAdvisor Certificate of Excellence Award Winner

Outperforms Hampton Inn in RevPAR

Outperforms Comp Set in Occupancy and ADR

Upside Opportunity to Renovate and Increase Revenue

Drive Net Operating Income with Expense Reductions, Especially Payroll

IHG Will Renew for 15 Year License Agreement

Seller Motivated to Sell !

OpportunityOffering Price: $4,750,000




410.489.5900 .MBAHOTELS.

Location Holiday Inn Express & Suites Quincy I-10 101 Spooner Road Quincy Florida 32351 PROPERTY DESCRIPTION

56 Keys 1 Building 3 Stories, Interior Corridor Built in 2006 2.19 ± Acres 500’ x 200’ Lot Wood Frame Construction with Brick Veneer Wide Corridors Ample Storage On-Site





410.489.5900 .MBAHOTELS.

GUEST AMENITTIES

Hotel Services and Amenities:

100% Smoke Free

Outdoor Pool

Fitness Center

Business Center

Free High Speed Internet

Complimentary Full Breakfast

Ice Machine

Gift Shop


Services/Amenities in All Rooms:

Wireless High Speed Internet

32” Flat Panel TV

Cable/ Satellite

iPod/ MP3 Dock with Clock Radio

Microwave

Mini Refrigerator

Coffee/ tea maker

Hairdryer

Personal Heat/ AC unit

Iron & ironing boards

Free local calls

Connecting Suites Available




410.489.5900 .MBAHOTELS.

Property Photographs




410.489.5900 .MBAHOTELS.

Property Photographs




410.489.5900 .MBAHOTELS.

Location

Location Highlights 0.2 Miles Off Interstate 10

22 Miles to Tallahassee, Florida

Ideal Location for East-West Travelers, Especially to and from Disney World

175 miles to Pensacola

210 miles to Jacksonville

270 miles to Orlando




410.489.5900 .MBAHOTELS.

Financial Analysis

Holiday Inn Express Quincy Investor Analysis

Number of Rooms 56

List Price 4,750,000

Projected Room Revenue 1,400,000

Estimated Net Operating Income 30% 420,000

USES OF FUNDS

Purchase price 4,750,000

Settlement costs (est) 2.00% 95,000

Renovation Cost 784,000

Total Project Cost 5,629,000

SOURCES OF FUNDS

Down payment 20.00% 1,125,800

Bank Loan 4,503,200

MORTGAGE PAYMENTS

Bank Loan 4,503,200

Rate to be determined 5.00%

Term to be determined 25

Monthly payment 26,325

Annual Payment 315,903

CASH FLOW

Net Operating Income 420,000

Annual mortgage payment (315,903)

NET CASH FLOW 104,097

Debt coverage ratio 1.3 (NOI / Annual payment)

Loan to value 80.0% (Loan amount / total project cost)

Capitalization rate (Purchase) 8.8% (NOI / purchase price)

Cash on cash return 9.2% (Buyer cash flow / down pmt)

Gross rev multiplier 3.39 (Price / room revenue)

Price per room 84,821 (Price / no. rooms)

Revenue per room 25,000 (Revenue / no. rooms)

NOTE: All financing and closing costs estimates are subject to change and are not guaranteed by MBA Hotel Brokers Inc. These are an estimate of current market conditions only and will vary.




410.489.5900 .MBAHOTELS.

Holiday Inn Express Quincy

Profit & Loss Expenses TTM August ‘15 - July ‘16 Accounting & Legal $1,975.60 0.14% Advertising $400.00 0.03% Bank Charges/ Fees $78.00 0.01% Credit Card Fees $67,221.46 4.85% Depreciation* $106,616.00 7.69% Donations and Contributions ($100.00) -0.01% Dues and Subscriptions $4,381.20 0.32% SBA/ Loan Agent Fees* $16,984.56 1.23% Employee Relations $2,225.00 0.16% Extra Labor $4,041.95 0.29% Payroll Expense** $484,901.43 34.97% Interest* $112,171.92 8.09% Insurance $19,041.28 1.37% Officer's Health Insurance* $9,210.51 0.66% Officer's Life Insurance* $15,540.75 1.12% License and Taxes $14,949.78 1.08% Utilities $42,744.03 3.08% Sam's Discover Card $28,727.64 2.07% Cardmember Services $44,918.81 3.24% Office Supplies $245.00 0.02% Postage $109.54 0.01% Equipment Rental $5,702.42 0.41% Repairs and Maintenance $5,860.71 0.42% Supplies $302.22 0.02% Software Support $3,208.21 0.23% Telephone $14,812.80 1.07% Travel* $1,000.00 0.07% Security $2,377.93 0.17% Waste Disposal $3,042.82 0.22% Uniform Exp. $1,127.80 0.08% Total Operating Expenses $1,013,819.37 73.12% Net Operating Income $10,335.60 0.75% *Add Backs Depreciation* 106,616.00 7.69% SBA/ Loan Agent Fees* 16,984.56 1.23% Payroll Expense** 69,300.00 5.00% Interest* 112,171.92 8.09% Officer's Health Insurance* 9,210.51 0.66% Officer's Life Insurance* 15,540.75 1.12% Travel* 1,000.00 0.07% Total Add Backs 330,823.74 23.86%

Adjusted NOI $341,159.34 24.61%

**Add Back of $69,300 Owner Compensation in Payroll Expenses

Holiday Inn Express Quincy Profit & Loss Revenue Sales $1,402,246.47 101.14% In Transit ($21,742.40) -1.57% Other Income $5,859.39 0.42% Sales Tax Commission $360.00 0.03% Refunds ($300.00) -0.02% Total Revenue $1,386,423.46 100.00% Cost of Sales Franchise Fee $243,814.44 17.59% Food Service $68,254.50 4.92% Cable TV - Equipment $5,707.92 0.41% Linens, Etc. $26,750.06 1.93% Other COGS $17,741.57 1.28% Total Cost of Sales $362,268.49 26.13%

TTM August ‘15 - July 2016




410.489.5900 .MBAHOTELS.

Financial Analysis

Continued . . .

Holiday Inn Express Quincy

Profit & Loss YE 2013 YE 2014 YE 2015 Revenue Sales $1,359,911.23 98.77% $1,322,026.22 103.60% $1,324,037.66 103.53% In Transit $0.00 0.00% ($59,240.22) -4.64% ($53,683.64) -4.20% Other Income $17,459.12 1.27% $13,117.98 1.03% $8,513.79 0.67% Sales Tax Commission $360.00 0.03% $360.00 0.03% $360.00 0.03% Refunds ($869.18) -0.06% ($193.68) -0.02% ($300.00) -0.02% Total Revenue $1,376,861.17 100.00% $1,276,070.30 100.00% $1,278,927.81 100.00% Cost of Sales Franchise Fee $142,418.97 10.34% $125,625.43 9.84% $141,383.40 11.05% Food Service $53,030.17 3.85% $56,991.55 4.47% $66,625.34 5.21% Cable TV - Equipment $6,970.95 0.51% $6,845.00 0.54% $7,245.56 0.57% Linens, Etc. $22,723.14 1.65% $30,537.18 2.39% $21,234.81 1.66% Other COGS $11,929.26 0.87% $8,721.04 0.68% $13,586.94 1.06% Total Cost of Sales $237,072.49 17.22% $228,720.20 17.92% $250,076.05 19.55%




410.489.5900 .MBAHOTELS.

Holiday Inn Express Quincy Profit & Loss Expenses YE 2013 YE 2014 YE 2015 Accounting & Legal $3,182.90 0.23% $5,483.80 0.43% $1,265.00 0.10% Advertising $2,175.00 0.16% $1,945.00 0.15% $400.00 0.03% Bank Charges/ Fees $35.00 0.00% $0.00 0.00% $70.00 0.01% Collection Expense $351.40 0.03% $0.00 0.00% $0.00 0.00% Credit Card Fees $49,864.31 3.62% $59,086.23 4.63% $61,401.11 4.80% Depreciation $109,358.00 7.94% $0.00 0.00% $0.00 0.00% Donations and Contributions $0.00 0.00% $100.00 0.01% $100.00 0.01% Dues and Subscriptions $6,123.62 0.44% $608.00 0.05% $2,630.70 0.21% SBA/ Loan Agent Fees $16,984.56 1.23% $16,984.56 1.33% $0.00 0.00% Employee Relations $0.00 0.00% $1,625.00 0.13% $2,000.00 0.16% Extra Labor $630.00 0.05% $300.00 0.02% $1,140.00 0.09% Payroll Expense $317,519.71 23.06% $393,492.26 30.84% $454,241.87 35.52% Interest $143,401.53 10.42% $120,259.20 9.42% $1,319.85 0.10% Insurance $22,010.04 1.60% $16,189.89 1.27% $18,457.44 1.44% Officer's Health Insurance $10,264.00 0.75% $10,258.45 0.80% $17,254.50 1.35% Officer's Life Insurance $16,765.80 1.22% $15,368.66 1.20% $18,143.93 1.42% Employee Health Insurance $4,413.00 0.32% $0.00 0.00% $0.00 0.00% License and Taxes $42,635.73 3.10% $18,018.98 1.41% $30,376.15 2.38% Utilities $43,070.48 3.13% $46,478.86 3.64% $44,594.86 3.49% Other Hotel Expenses $65,216.65 4.74% $0.00 0.00% $0.00 0.00% Sam's Discover Card $0.00 0.00% $26,648.17 2.09% $31,109.65 2.43% Cardmember Services $0.00 0.00% $58,924.89 4.62% $38,490.87 3.01% Office Supplies $967.06 0.07% $241.95 0.02% $121.49 0.01% Postage $0.00 0.00% $93.09 0.01% $75.39 0.01% Equipment Rental $768.68 0.06% $4,411.75 0.35% $5,884.49 0.46% Repairs and Maintenance $6,217.90 0.45% $6,192.44 0.49% $6,601.66 0.52% Supplies $0.00 0.00% $291.90 0.02% $467.76 0.04% Software Support $0.00 0.00% $0.00 0.00% $3,240.24 0.25% Telephone $17,531.84 1.27% $16,580.12 1.30% $15,069.54 1.18% Travel $3,036.99 0.22% $0.00 0.00% $1,000.00 0.08% Security $1,378.04 0.10% $934.65 0.07% $1,797.43 0.14% Waste Disposal $2,204.30 0.16% $2,657.64 0.21% $3,023.82 0.24% Uniform Exp. $1,192.26 0.09% $1,718.91 0.13% $920.83 0.07% Total Operating Expenses $887,298.80 64.44% $824,894.40 64.64% $761,198.58 59.52%

Net Operating Income $252,489.88 18.34% $222,455.70 17.43% $267,653.18 20.93%

Add Backs Depreciation $109,358.00 7.94% $0.00 0.00% $0.00 0.00%

Payroll - Owner Compensation $41,500.00 3.01% $41,600.00 3.26% $69,300 5.42% Interest $143,401.53 10.42% $120,259.20 9.42% $1,319.85 0.10% Officer's Health Insurance $10,264.00 0.75% $10,258.45 0.80% $17,254.50 1.35% Officer's Life Insurance $16,765.80 1.22% $15,368.66 1.20% $18,143.93 1.42% Travel $3,036.99 0.22% $0.00 0.00% $1,000.00 0.08% Total Add Backs $344,555.88 25.02% $206,298.87 16.17% $107,018.28 8.37%

Adjusted Net Operating Income $597,045.76 43.36% $428,754.57 33.60% $374,671.46 29.30%

Cap Ex (Park Lot/ Mower) $3,245.00 0.24% $1,828.00 0.14% $0.00 0.00% SBA Loan/ Agent Fees $16,984.56 1.23% $16,984.56 1.33% $0.00 0.00%




410.489.5900 .MBAHOTELS.

Competitive Set Holiday Inn Express Quincy I-10 (Subject) 101 Spooner Rd. Quincy, FL 56 rooms. 3 story. Interior corridors. Built: 2006 Amenities: 100% Smoke Free, Outdoor Pool, Fitness Center,

Business Center, Free High Speed Internet, Complimentary Full Breakfast

Distance: 0 Mile

Hampton Inn Quincy 165 Spooner Rd. Quincy, FL 63 rooms. 3 story. Interior corridors. Built: 2006 Amenities: Outdoor Pool, Business Center, Meeting Rooms,

Complimentary Breakfast, Fitness Room Distance: 0.1 Miles

Sleep Inn Tallahassee 1695 Capital Circle N.W. Tallahassee, FL 78 rooms. 2 story. Interior corridors. Built: 1992 Amenities: Free High Speed, Wireless Internet, Business Center,

Meeting Room, Complimentary Breakfast, Outdoor Pool Distance: 16.1 Miles

Best Western Plus Panhandle Capital Inn & Suites 85 River Park Drive Midway, FL 50 rooms. 2 story. Interior corridors. Built: 2005 Amenities: 100% Smoke Free, Free High Speed Wireless Internet,

Business Center, Complimentary Breakfast, Outdoor Pool, Fitness Center, Truck Parking

Distance: 12.0 Miles

Comfort Inn & Suites Midway 215 Commerce Blvd. Midway, FL 67 rooms. 3 story. Interior corridors. Built: 2008 Amenities: Fitness Center, Outdoor Pool, Free High Speed Wireless

Internet, Complimentary Breakfast, Meeting Rooms, Truck Parking

Distance: 12.0 miles




410.489.5900 .MBAHOTELS.

Demand Generators Interstate 10, I-10, (0.3 miles) is a major east-west Interstate highway, and the most southern cross-country Interstate highway. It runs from cost to coast, from Route 1 in Santa Monica, California to I-95 in Jacksonville, Florida. In 2015, the Annual Average Daily Traffic on I-10 near the Quincy exit was 30,513 vehicles. Quincy, Exit 181, is a good mid-way stopping point for travelers heading to or from Walt Disney World Resort, in Orlando, or the Florida Beaches. Quincy Main Street (4 miles) is a U.S. Historic District, with 145 historic buildings on the National Register of Historic places. Main Street also hosts many events throughout the year. Porchfest and Sketch-Crawl is October 22nd and is a unique musical event with as many as 20 musical acts, plus art, food and history. Other upcoming events include the Holiday Window Display Contest, Holiday Open House, and Quincy Holiday Lights Parade. Quincy is well known for its Coco-Cola Millionaires. In the 1920s and 30s, a banker named Pat Munroe remarked that Coca Cola seemed like a well managed company, and that people will always pay for a cold drink. He invested in multiple Coca-Cola shares himself and urged many of his friends and neighbors to do the same. It is reported that there were 67 Quincy resident investors who have made fortunes from these early stocks. The dividends paid from Coca-Cola sustained the town during the Great Depression, and subsequent economic recessions. At one time, Quincy became the richest town per capita in the U.S. Lake Talquin and Lake Talquin State Park (7.0 miles) offer renowned fishing as well as hiking, boating, and other outdoor activities. The park includes a picnic area and pavilion which can be rented for family reunions and weddings. The 8,856 acre lake has largemouth bass, striped bass, crappie, speckled perch, bream and catfish. Lake Seminole (20 miles), a 37,500 acre reservoir, also offers fishing for largemouth bass, crappie, chain pickerel, catfish, striped bass, and other species. The lake is also know for its goose hunting. Havana, FL (16 miles) is a town northeast of Quincy with a flourishing shopping district. There are more than 30 specialty shops with everything from new furniture to antiques and vintage collectables, as well as jewelry, an art gallery, and local artisans craft stores.




410.489.5900 .MBAHOTELS.

Demand Generators—Top Employers

Coastal Plywood Company (17.7 miles) has been providing top quality engineered wood products since 1981. Coastal Plywood receives pine logs into the production facility in Havana, Florida, about 17 miles from the hotel. The logs are rigorously inspected and then milled to exact standards. Gadsden Tomato Company (4.2 miles) located in Quincy which specializes in packaging mature green tomatoes and vine ripe tomatoes. The company was founded in 1983. SuperValu Distribution Center (1.8 miles) provides wholesale distribution and logistics service solutions to independent retail customers and Save-A-Lot corporate and licensed stores. SuperValu Inc. was established in 1925 and today is one of the largest public company grocery wholesale distributors to independent retail customers across the United States. Gadsden Correctional Facility (10.2 miles) is a state prison for female offenders. It is located west of Quincy and houses approximately 1542 prisoners.

Top Gadsden County Private Sector Companies

Coastal Plywood Company, Havana

Corrections Department, Chattahoochee

Florida State Hospital, Chattahoochee

Gadsden Correction Institute, Quincy

Gadsden Tomato Company, Quincy

Gargiulo Inc., Quincy

North Florida Tomato, Inc., Quincy

Rex Shiver Landscaping, Inc., Havana

State Hospital, Chattahoochee

Supervalu Distribution Center, Quincy

Walmart Supercenter, Quincy




410.489.5900 .MBAHOTELS.

Tallahassee (22 miles) is the capital of Florida and the largest city in the northwest Florida and southwest Georgia region, and the main center for trade and agriculture in the region. In 2010 the population was 181,376, while the Tallahassee metropolitan area population was 375,751, as of 2014. As State Capital, it is home to the Florida House and Senate chambers and the Executive offices. In addition it is home to the Supreme Court of Florida, the Governor’s Mansion and nearly 30 state agency headquarters. The city is also known for its large number of law firms, lobbying organizations, trade associations and professional associations. Other major industries in Tallahassee include education, printing and publishing, food processing, and lumber. It is also a high technology center and center for scientific research. Tallahassee qualifies as a significant college town with a student population exceeding 70,000. Florida State University is a public research university and has 16 separate colleges and more than 110 centers, facilities, labs and institutes that offer more than 360 programs of study. Florida State University is ranked 38th best public university in the Country by U.S. News and World Report for 2017. It has an estimated enrollment of 41,773 in 2014. Florida Agriculture and Mechanical University, commonly known as Florida A&M or FAMU, is one of the country’s largest historically black universities by total enrollment, and it was ranked #1 by U.S. News and World Report amount public HBCUs. FAMU offers 62 bachelor’s degrees and 36 master’s degrees. The student enrollment is about 9,928. Tallahassee has many leisure activities to pursue from arts and culture to the outdoors. Top parks to visit include: Wakulla Springs State Park, Maclay Gardens State Park, St. Marks National Wildlife Refuge, and Lafayette Passage Trail. A few top museums are the: Tallahassee Museum, Florida Historic Capital Museum, Tallahassee Automobile and Collectibles Museum, and Museum of Florida History to name a few.

Demand Generators—Tallahassee




410.489.5900 .MBAHOTELS.

Area Information

Quincy is the largest city and county seat in Gadsden County, Florida. The popu-lation for Gadsden County was 46,389 as of the 2010 census. Quincy was founded in 1823, and the courthouse square has been used continuously since 1827 as a site for both government and commerce. Quincy is part of the Tallahassee Metropolitan Statistical Area. The Tallahassee MSA had a population growth of 1.93% from the 2010 census to 2012 estimated population, which was 402,880. Quincy was named an All American City in 1996. This year they are celebrating “20 Years as an All American City”. The Gadsden Arts Center offers exhibitions year-round with opening reception ranging from 200-550 visitors, and “run of show” attendance averaging 2,000. The Quincy Music Theatre is home to four musical productions a year, which take place in the historic Leaf Theater. North Florida Art Trail, is officially designated by the Legislature of Florida as State Road 12, which runs through Quincy. The Golf Club of Quincy is a scenic and quiet 18-hole, Par 73 golf course. It is a unique Joe Lee design featuring unusual elevation changes for a Florida layout. Outdoor water activities such as fishing and boating, can be done at Lake Talquin State Park, Apalachicola River Blueway, Joe Budd Youth Conservation Cen-ter, Ingram’s Marina, Whippoorwhill Sportsman’s Lodge, Little River (Ochlockonee Riv-er), as well as at an abundance of creeks, rivers, and ponds.

STR # 54344 / Created August 17, 2016

Monthly STAR Report : Holiday Inn Express & Suites Quincy I 10

Table Of Contents 1

Monthly Performance at a Glance 2

STAR Summary 3

Competitive Set Report 4

Response Report 5

Day of Week & Weekday/Weekend 6

Daily Data for the Month 7

Help 8

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The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

Currency: US Dollar / Competitive Set Data Excludes Subject Property

For the Month of: July 2016

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 67.7 58.6 115.5 102.92 83.64 123.0 69.66 48.99 142.2

Year To Date 69.9 60.4 115.9 103.68 85.03 121.9 72.52 51.32 141.3

Running 3 Month 70.1 56.7 123.7 100.68 82.07 122.7 70.60 46.53 151.7

Running 12 Month 65.1 59.1 110.3 105.32 87.76 120.0 68.61 51.84 132.4

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month -9.3 -16.9 9.2 3.1 2.9 0.1 -6.5 -14.5 9.4

Year To Date 7.0 -6.3 14.2 1.8 2.5 -0.8 8.9 -3.9 13.3

Running 3 Month 1.0 -13.4 16.7 -2.0 -2.9 0.9 -1.0 -15.9 17.8

Running 12 Month 8.5 -2.8 11.6 -0.5 4.0 -4.4 8.0 1.1 6.8


ADR RevPAROccupancy

ADR RevPAR

Holiday Inn Express & Suites Quincy I 10 101 Spooner Rd Quincy, FL 32351-5613 Phone: (850) 875-2500

STR # 54344 ChainID: 216 MgtCo: None Owner: None

For the Month of: July 2016 Date Created: August 17, 2016 Monthly Competitive Set Data Excludes Subject Property

July 2016

July 2016 vs. 2015 Percent Change (%)

Occupancy (%)

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

67.7 -9.3 69.9 7.0 70.1 1.0 65.1 8.5 0.0 0.5 0.0 0.3

78.9 -0.1 65.0 0.7 73.1 -0.6 60.3 1.0 0.2 0.0 0.1 0.1

82.5 -1.5 70.2 0.7 78.3 -0.5 65.4 1.1 3.5 2.7 2.7 2.7

64.9 0.4 64.3 -1.0 63.4 -2.8 61.6 -0.3 0.2 0.3 0.2 0.7

63.2 4.7 62.5 3.7 61.4 1.8 58.1 2.9 -3.4 -3.4 -3.4 -0.3

58.6 -16.9 60.4 -6.3 56.7 -13.4 59.1 -2.8 0.0 0.0 0.0 0.0

102.92 3.1 103.68 1.8 100.68 -2.0 105.32 -0.5 -9.3 7.5 1.0 8.8

159.75 6.2 121.84 2.7 144.21 5.0 113.23 2.8 0.1 0.7 -0.5 1.2

181.79 5.1 138.97 2.2 163.06 3.8 129.42 2.9 1.9 3.5 2.2 3.8

81.41 1.7 92.58 2.0 84.43 -3.2 95.25 2.4 0.6 -0.7 -2.6 0.4

84.16 1.8 92.01 3.5 85.34 -3.5 94.56 3.5 1.1 0.2 -1.6 2.6

83.64 2.9 85.03 2.5 82.07 -2.9 87.76 4.0 -16.9 -6.3 -13.4 -2.8

69.66 -6.5 72.52 8.9 70.60 -1.0 68.61 8.0 -6.5 9.4 -1.0 8.3

125.97 6.1 79.25 3.4 105.39 4.5 68.31 3.9 6.3 3.5 4.5 4.0

149.99 3.5 97.62 3.0 127.72 3.3 84.70 4.1 7.1 5.8 6.1 6.9

52.85 2.1 59.57 1.0 53.54 -6.0 58.66 2.1 2.3 1.3 -5.7 2.8

53.15 6.6 57.55 7.3 52.42 -1.7 54.96 6.5 2.9 3.7 -5.0 6.2

48.99 -14.5 51.32 -3.9 46.53 -15.9 51.84 1.1 -14.5 -3.9 -15.9 1.1

Rooms Rooms

38860 25066 Properties

9719 8350 11

6036 5351

2410 2410

258 258


% ChgRunning 12

Month

RevPAR

Current Month

% Chg Year to Date % ChgRunning 3

Month

256

88.7

64.5

Running 3 Month

% ChgRunning 12

Month% Chg

Census/Sample - Properties & Rooms

% Chg

Census

Current Month

Holiday Inn Express & Suites Quincy I 10

Occupancy (%)


Year to Date % Chg

% Chg Year to Date

See Help page for pipeline definitions.

Under ConstructionProperties

4

26

Planning

85.9

Rooms

55

86

100.0

100.0

Sample %

4

470

69

26

Properties

Sample

104

% ChgCurrent Month

% Chg

% Chg

Average Daily Rate

Running 3 Month

% ChgRunning 12

Month

Supply

Demand

Month % Chg

Month % Chg

YTD % ChgRun 3 Mon %

ChgRun 12 Mon

% Chg

Market: Florida Panhandle

Revenue

Pipeline

Month % Chg

YTD % ChgRun 3 Mon %

ChgRun 12 Mon

% Chg

1991211424

Rooms Properties RoomsMarket: Florida Panhandle

Competitive Set: Competitors

Tract Scale: Midscale Chains

Tract: Tallahassee, FL




Market Class: Upper Midscale Class

















YTD % ChgRun 12 Mon

% ChgRun 3 Mon %

Chg

Tab 4 - Competitive Set Report

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2015 2016 2014 2015 2016 2014 2015 2016

My Property 65.1 74.0 63.0 63.9 69.8 74.6 56.8 49.5 67.2 64.2 54.6 65.6 79.6 70.4 64.1 67.2 75.7 67.7 66.3 65.3 69.9 69.4 69.4 70.1 64.2 60.0 65.1

Competitive Set 66.9 76.2 61.5 59.4 66.5 70.5 63.8 50.7 62.6 60.9 48.2 58.5 72.7 62.3 60.0 50.9 60.8 58.6 58.6 64.4 60.4 58.4 65.5 56.7 56.0 60.7 59.1

Index (MPI) 97.2 97.2 102.5 107.5 104.9 105.8 89.0 97.6 107.2 105.4 113.2 112.1 109.5 113.1 106.8 132.2 124.4 115.5 113.2 101.5 115.9 118.8 106.0 123.7 114.7 98.8 110.3

Rank 4 of 5 4 of 5 4 of 5 3 of 5 2 of 5 3 of 5 5 of 5 4 of 5 3 of 5 2 of 5 2 of 5 2 of 5 3 of 5 1 of 5 3 of 5 1 of 5 1 of 5 2 of 5 2 of 5 4 of 5 1 of 5 1 of 5 2 of 5 1 of 5 2 of 5 4 of 5 2 of 5

% Chg

My Property -13.3 12.7 0.0 -4.7 0.0 4.4 10.7 5.1 17.3 10.7 10.4 39.2 22.3 -4.9 1.7 5.2 8.4 -9.3 -1.8 -1.4 7.0 -2.2 0.0 1.0 5.9 -6.5 8.5

Competitive Set 8.2 13.1 12.3 7.1 13.8 14.9 11.9 3.3 -1.8 0.9 0.3 17.3 8.6 -18.3 -2.4 -14.4 -8.5 -16.9 9.7 9.9 -6.3 7.8 12.0 -13.4 10.3 8.6 -2.8

Index (MPI) -19.9 -0.4 -11.0 -11.0 -12.1 -9.1 -1.1 1.7 19.5 9.7 10.0 18.7 12.6 16.4 4.2 23.0 18.6 9.2 -10.5 -10.3 14.2 -9.3 -10.7 16.7 -4.0 -13.8 11.6



My Property 95.08 110.09 101.08 111.60 97.54 99.87 101.53 104.10 124.54 108.07 98.05 99.35 105.87 103.47 115.94 96.46 102.48 102.92 104.84 101.89 103.68 107.00 102.74 100.68 104.98 105.90 105.32

Competitive Set 79.83 86.26 83.56 93.24 80.13 81.26 81.81 85.12 112.38 91.89 84.65 83.11 85.39 84.66 95.54 80.07 82.24 83.64 80.92 82.93 85.03 82.96 84.55 82.07 82.87 84.39 87.76

Index (ARI) 119.1 127.6 121.0 119.7 121.7 122.9 124.1 122.3 110.8 117.6 115.8 119.5 124.0 122.2 121.3 120.5 124.6 123.0 129.6 122.9 121.9 129.0 121.5 122.7 126.7 125.5 120.0


% Chg

My Property -2.2 -4.8 -0.9 -3.7 -6.2 -1.7 2.0 -2.6 -4.3 -11.7 -2.9 4.7 11.4 -6.0 14.7 -13.6 5.1 3.1 3.3 -2.8 1.8 2.2 -4.0 -2.0 3.5 0.9 -0.5

Competitive Set 3.8 4.2 3.6 2.1 0.7 3.4 3.7 0.7 15.5 0.5 7.9 11.4 7.0 -1.9 14.3 -14.1 2.6 2.9 10.2 2.5 2.5 7.4 1.9 -2.9 10.7 1.8 4.0

Index (ARI) -5.8 -8.6 -4.4 -5.7 -6.9 -4.9 -1.7 -3.3 -17.2 -12.1 -10.0 -6.0 4.1 -4.2 0.3 0.6 2.4 0.1 -6.3 -5.2 -0.8 -4.8 -5.8 0.9 -6.5 -0.9 -4.4



My Property 61.85 81.49 63.72 71.29 68.04 74.50 57.66 51.49 83.65 69.35 53.54 65.18 84.23 72.83 74.32 64.84 77.53 69.66 69.49 66.58 72.52 74.27 71.31 70.60 67.37 63.56 68.61

Competitive Set 53.42 65.71 51.41 55.40 53.26 57.31 52.22 43.15 70.40 55.96 40.83 48.63 62.04 52.72 57.35 40.72 50.00 48.99 47.40 53.40 51.32 48.48 55.35 46.53 46.37 51.26 51.84

Index (RGI) 115.8 124.0 123.9 128.7 127.8 130.0 110.4 119.3 118.8 123.9 131.1 134.0 135.8 138.2 129.6 159.3 155.1 142.2 146.6 124.7 141.3 153.2 128.8 151.7 145.3 124.0 132.4


% Chg

My Property -15.3 7.4 -0.9 -8.2 -6.2 2.7 12.9 2.3 12.2 -2.3 7.2 45.8 36.2 -10.6 16.6 -9.0 13.9 -6.5 1.4 -4.2 8.9 0.0 -4.0 -1.0 9.6 -5.7 8.0

Competitive Set 12.3 17.8 16.4 9.4 14.6 18.8 16.0 4.0 13.5 1.4 8.2 30.7 16.1 -19.8 11.6 -26.5 -6.1 -14.5 20.9 12.6 -3.9 15.7 14.2 -15.9 22.1 10.5 1.1

Index (RGI) -24.6 -8.9 -14.9 -16.1 -18.2 -13.6 -2.7 -1.6 -1.1 -3.6 -0.9 11.6 17.3 11.4 4.6 23.7 21.4 9.4 -16.1 -14.9 13.3 -13.6 -15.9 17.8 -10.3 -14.7 6.8


Exchange Rate




Occupancy (%)

Running 12 Month

Running 12 Month

RevPAR

Running 3 Month

Running 3 Month

Year To DateADR

Year To Date

2015

Running 3 MonthYear To Date Running 12 Month2015


2015

2016

2016

2016

84

94

104

114

124

134

144

154

164

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Monthly Indexes

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

-21

-16

-11

-6

-1

4

9

14

Year to Date Running 3 Month Running 12 Month

RevPAR Percent Change

My Property Competitive Set

Tab 5 - Response Report

This Year

Jul 4th - Independence Day

Last Year

Jul 4th - Independence Day

STR# Name City, State Zip Phone Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

54344 Holiday Inn Express & Suites Quincy I 10 Quincy, FL 32351-5613 (850) 875-2500 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●12004 Sleep Inn Tallahassee Tallahassee, FL 32303-3113 (850) 575-5885 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●53837 Best Western Plus Panhandle Capital Inn & Suites Midway, FL 32343-2766 (850) 514-2222 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●54578 Hampton Inn Quincy Quincy, FL 32351-5613 (850) 627-7555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●56405 Comfort Inn & Suites Midway Midway, FL 32343-6643 (850) 576-7300 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Data received:

○ = Monthly Only

● = Monthly & Daily

2015

314


78

20162014

For the Month of: July 2016 Date Created: August 17, 2016


20051050

67 200810

29

27

30

28

56 200612

30 31

Rooms

199201

23

16

21

14

272624

31

17

3

10

SatMon

22

1512

20

13

Tue

5

Fri

July 2016 (This Year)

21

Sun ThuWed

6 7 8 79

11

29

65 8

21

25

15

4

18

1

18

26

13 14

28

2019

July 2015 (Last Year)Sun Mon Tue Wed Thu Fri Sat

2 3 4

9 10 11

16

25

Open Date

17

23 24

63 200610

22

12

19

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If youhave received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

Tab 6 - Day of Week and Weekday/Weekend ReportHoliday Inn Express & Suites Quincy I 10 101 Spooner Rd Quincy, FL 32351-5613 Phone: (850) 875-2500



Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Sunday Current Month 39.6 -28.4 46.3 -13.3 85.7 -17.4 99.24 1.3 81.54 2.4 121.7 -1.0 39.34 -27.4 37.74 -11.2 104.2 -18.2

Year To Date 46.0 13.2 40.8 -9.3 112.6 24.9 98.49 3.8 80.50 1.9 122.3 1.9 45.27 17.6 32.85 -7.6 137.8 27.2

Running 3 Month 49.2 8.3 40.7 -13.1 120.9 24.6 98.24 4.0 80.49 3.2 122.0 0.8 48.37 12.6 32.78 -10.3 147.5 25.6

Running 12 Month 42.6 12.6 39.9 -5.7 106.6 19.4 97.59 1.5 80.66 6.3 121.0 -4.5 41.54 14.3 32.22 0.2 128.9 14.0

Monday Current Month 58.0 -8.5 46.6 -34.0 124.5 38.8 103.93 12.6 82.01 6.3 126.7 5.9 60.31 3.0 38.22 -29.9 157.8 46.9

Year To Date 63.2 7.4 57.1 -10.1 110.7 19.4 101.16 1.7 81.06 3.7 124.8 -1.9 63.95 9.2 46.28 -6.8 138.2 17.1

Running 3 Month 61.8 -0.9 47.6 -25.0 129.8 32.1 98.53 2.6 79.23 3.1 124.4 -0.5 60.90 1.7 37.72 -22.6 161.4 31.4

Running 12 Month 57.8 7.1 56.2 -5.2 102.9 13.0 101.13 1.9 81.00 5.5 124.8 -3.4 58.44 9.2 45.49 0.0 128.5 9.2

Tuesday Current Month 61.2 -12.7 54.7 -22.7 111.9 12.9 101.08 4.1 80.87 4.6 125.0 -0.4 61.82 -9.1 44.19 -19.2 139.9 12.5

Year To Date 69.8 1.3 64.6 -6.8 108.0 8.7 103.77 2.7 83.46 2.8 124.3 -0.1 72.39 4.0 53.93 -4.2 134.2 8.6

Running 3 Month 62.6 -10.9 56.8 -15.3 110.3 5.2 99.25 2.9 80.30 2.0 123.6 0.9 62.17 -8.3 45.58 -13.6 136.4 6.1

Running 12 Month 64.9 3.5 62.4 -2.0 104.0 5.6 102.03 1.8 82.97 5.5 123.0 -3.5 66.23 5.3 51.77 3.3 127.9 1.9

Wednesday Current Month 60.7 -17.5 59.3 -15.1 102.4 -2.8 101.92 4.8 81.77 4.3 124.6 0.6 61.88 -13.5 48.49 -11.5 127.6 -2.3

Year To Date 71.4 -3.5 67.1 -6.7 106.4 3.4 103.16 2.9 84.29 4.2 122.4 -1.3 73.62 -0.8 56.54 -2.8 130.2 2.1

Running 3 Month 65.5 -10.7 59.4 -15.6 110.4 5.9 99.76 2.3 81.26 3.1 122.8 -0.8 65.36 -8.6 48.24 -13.0 135.5 5.0

Running 12 Month 66.3 3.7 65.1 0.8 101.8 2.9 101.97 2.1 83.63 6.1 121.9 -3.8 67.58 5.9 54.45 7.0 124.1 -1.0

Thursday Current Month 64.7 -3.1 63.2 -4.7 102.5 1.7 98.29 1.9 81.08 1.2 121.2 0.7 63.63 -1.2 51.23 -3.6 124.2 2.4

Year To Date 70.8 15.5 62.5 -2.6 113.3 18.5 99.72 0.5 82.76 2.8 120.5 -2.3 70.64 16.0 51.73 0.2 136.5 15.8

Running 3 Month 72.3 10.5 60.3 -5.5 119.8 16.9 98.46 1.9 79.70 0.1 123.5 1.8 71.14 12.6 48.07 -5.4 148.0 19.1

Running 12 Month 63.7 14.9 60.6 1.5 105.2 13.2 100.33 0.7 82.50 5.1 121.6 -4.1 63.92 15.8 49.95 6.6 128.0 8.6

Friday Current Month 92.1 -2.6 69.8 -12.6 132.1 11.4 108.20 2.0 85.57 -1.5 126.4 3.6 99.70 -0.7 59.70 -14.0 167.0 15.5

Year To Date 87.0 11.3 68.0 -1.9 128.0 13.5 110.24 0.8 90.60 1.0 121.7 -0.2 95.95 12.2 61.59 -1.0 155.8 13.3

Running 3 Month 90.7 8.2 67.4 -9.1 134.6 19.0 105.12 -11.9 84.77 -13.1 124.0 1.4 95.30 -4.7 57.10 -20.9 166.9 20.6

Running 12 Month 83.1 11.2 67.4 -2.3 123.2 13.9 116.15 -1.8 99.23 2.4 117.1 -4.2 96.52 9.2 66.92 0.1 144.2 9.1

Saturday Current Month 92.1 -3.6 68.1 -16.8 135.2 15.9 102.81 -3.0 88.97 2.8 115.6 -5.6 94.73 -6.4 60.62 -14.4 156.3 9.4

Year To Date 81.3 7.9 62.7 -6.9 129.6 15.9 105.18 1.0 89.96 0.9 116.9 0.2 85.49 9.0 56.43 -6.1 151.5 16.1

Running 3 Month 90.4 7.5 66.0 -8.4 137.0 17.3 102.55 -5.9 86.84 -10.2 118.1 4.7 92.69 1.1 57.30 -17.7 161.8 22.8

Running 12 Month 78.1 9.5 62.2 -6.4 125.6 17.1 110.85 -6.2 100.10 0.6 110.7 -6.7 86.56 2.8 62.24 -5.9 139.1 9.2

Weekday Current Month 56.0 -15.4 53.6 -19.2 104.5 4.7 100.89 4.8 81.43 3.7 123.9 1.1 56.54 -11.3 43.68 -16.2 129.4 5.8

(Sun-Thu) Year To Date 64.1 5.5 58.3 -7.1 110.0 13.7 101.46 2.1 82.61 3.2 122.8 -1.1 65.04 7.8 48.17 -4.2 135.0 12.5

Running 3 Month 62.1 -2.0 52.8 -15.3 117.7 15.7 98.86 2.6 80.22 2.3 123.2 0.3 61.39 0.5 42.33 -13.4 145.0 16.0

Running 12 Month 59.0 7.7 56.8 -2.0 103.9 9.9 100.82 1.6 82.30 5.7 122.5 -3.9 59.47 9.4 46.72 3.6 127.3 5.6

Weekend Current Month 92.1 -3.0 69.0 -14.6 133.6 13.5 105.51 -0.5 87.25 0.6 120.9 -1.1 97.22 -3.5 60.16 -14.1 161.6 12.3

(Fri-Sat) Year To Date 84.2 9.6 65.4 -4.4 128.8 14.7 107.80 0.9 90.29 0.9 119.4 0.0 90.72 10.6 59.01 -3.5 153.7 14.6

Running 3 Month 90.5 7.9 66.7 -8.8 135.8 18.2 103.84 -9.2 85.80 -11.6 121.0 2.8 94.00 -2.1 57.20 -19.4 164.3 21.5

Running 12 Month 80.6 10.4 64.8 -4.4 124.4 15.4 113.59 -3.9 99.65 1.5 114.0 -5.4 91.54 6.0 64.56 -2.9 141.8 9.3

Total Current Month 67.7 -9.3 58.6 -16.9 115.5 9.2 102.92 3.1 83.64 2.9 123.0 0.1 69.66 -6.5 48.99 -14.5 142.2 9.4

Year To Date 69.9 7.0 60.4 -6.3 115.9 14.2 103.68 1.8 85.03 2.5 121.9 -0.8 72.52 8.9 51.32 -3.9 141.3 13.3

Running 3 Month 70.1 1.0 56.7 -13.4 123.7 16.7 100.68 -2.0 82.07 -2.9 122.7 0.9 70.60 -1.0 46.53 -15.9 151.7 17.8

Running 12 Month 65.1 8.5 59.1 -2.8 110.3 11.6 105.32 -0.5 87.76 4.0 120.0 -4.4 68.61 8.0 51.84 1.1 132.4 6.8


My Property Index (RGI)Competitive Set Index (ARI)

Weekday/Weekend

My Property Competitive Set

Occupancy (%) Average Daily Rate RevPAR

My Property Competitive Set Index (MPI)

35455565758595

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Current Month Occupancy

My Property

Competitive Set

76

86

96

106

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Current Month ADR

Tab 7 - Daily Data for the Month

Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su

July

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 100.0 100.0 39.3 26.8 39.3 41.1 53.6 98.2 85.7 41.1 85.7 87.5 75.0 64.3 100.0 96.4 50.0 55.4 60.7 53.6 67.9 96.4 98.2 32.1 64.3 57.1 73.2 73.2 66.1 80.4 35.7

Competitive Set 70.9 70.2 46.5 19.8 41.5 49.2 57.8 89.9 72.1 61.6 67.1 69.8 77.1 67.8 64.3 65.5 32.9 47.3 56.2 58.5 67.8 74.8 68.6 37.2 52.3 51.2 52.3 59.3 48.8 64.3 53.1

Index (MPI) 141.0 142.5 84.5 135.5 94.7 83.4 92.8 109.2 118.9 66.6 127.8 125.4 97.2 94.8 155.4 147.2 151.8 117.1 108.0 91.5 100.0 128.9 143.2 86.4 122.9 111.7 139.9 123.5 135.3 124.9 67.3

% Chg

My Property 0.0 1.8 -38.9 -59.5 -48.8 -54.0 -18.9 -1.8 -11.1 -20.7 20.0 0.0 -2.3 -7.7 7.7 -1.8 -22.2 -18.4 25.9 -14.3 52.0 3.8 10.0 -21.7 33.3 -15.8 20.6 28.1 -24.5 -11.8 -41.2

Competitive Set -22.5 -15.8 20.0 -66.9 -35.5 -23.5 -9.1 4.0 -22.5 9.7 -22.1 -11.8 -2.9 4.8 -15.7 -8.6 -47.2 -29.5 -22.5 -18.4 9.4 -3.0 -13.7 -33.8 -25.0 -23.7 -19.6 -7.8 -28.0 -6.7 13.2

Index (MPI) 29.0 20.9 -49.1 22.4 -20.6 -39.9 -10.8 -5.6 14.7 -27.7 54.0 13.3 0.6 -11.9 27.8 7.5 47.3 15.7 62.4 5.0 39.0 7.1 27.4 18.2 77.8 10.4 50.1 39.0 4.9 -5.4 -48.0

July

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 108.14 108.96 108.71 104.59 103.48 101.07 100.96 117.60 106.58 102.92 106.87 103.79 103.46 100.11 112.59 102.49 95.09 100.58 97.03 101.90 95.62 107.35 102.21 92.10 102.60 99.56 100.84 97.20 88.92 92.25 96.81

Competitive Set 91.84 96.27 77.89 81.12 80.10 81.02 83.70 89.44 88.25 85.77 85.46 85.25 85.31 84.15 89.86 89.19 87.68 80.50 78.80 81.71 81.43 73.52 87.08 80.48 79.30 77.77 77.34 74.63 82.13 83.59 76.76

Index (ARI) 117.8 113.2 139.6 128.9 129.2 124.7 120.6 131.5 120.8 120.0 125.1 121.7 121.3 119.0 125.3 114.9 108.5 124.9 123.1 124.7 117.4 146.0 117.4 114.4 129.4 128.0 130.4 130.2 108.3 110.4 126.1

% Chg

My Property -1.2 3.9 10.9 22.1 8.3 4.4 5.6 7.0 -0.8 7.0 12.3 6.9 5.5 6.5 12.2 -4.0 -3.0 8.7 1.8 5.1 -2.1 -1.3 -2.3 -7.6 5.7 -0.3 1.0 7.1 -11.9 -12.5 -8.0

Competitive Set 1.3 8.0 3.3 6.0 8.4 5.9 6.8 4.1 3.8 14.0 14.2 7.7 9.5 4.5 5.9 6.0 1.4 0.8 0.8 2.6 5.3 -16.6 -0.7 1.4 1.9 0.2 -2.0 -6.4 -2.3 -1.7 4.6

Index (ARI) -2.5 -3.8 7.4 15.2 -0.1 -1.4 -1.2 2.8 -4.4 -6.2 -1.6 -0.7 -3.7 1.9 6.0 -9.4 -4.4 7.9 1.0 2.4 -7.0 18.2 -1.7 -8.9 3.7 -0.5 3.1 14.5 -9.9 -11.0 -12.0

July

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 108.14 108.96 42.71 28.02 40.65 41.51 54.09 115.50 91.36 42.27 91.60 90.82 77.59 64.36 112.59 98.83 47.54 55.68 58.91 54.59 64.89 103.51 100.39 29.60 65.96 56.89 73.83 71.17 58.75 74.13 34.58

Competitive Set 65.14 67.54 36.23 16.04 33.22 39.88 48.34 80.43 63.62 52.86 57.30 59.48 65.80 57.08 57.82 58.42 28.89 38.06 44.29 47.82 55.23 55.00 59.74 29.95 41.49 39.79 40.47 44.26 40.11 53.79 40.76

Index (RGI) 166.0 161.3 117.9 174.7 122.4 104.1 111.9 143.6 143.6 80.0 159.9 152.7 117.9 112.8 194.7 169.2 164.6 146.3 133.0 114.1 117.5 188.2 168.0 98.9 159.0 143.0 182.4 160.8 146.5 137.8 84.8

% Chg

My Property -1.2 5.8 -32.2 -50.5 -44.6 -52.0 -14.4 5.1 -11.8 -15.2 34.8 6.9 3.0 -1.7 20.8 -5.7 -24.6 -11.3 28.2 -9.9 48.8 2.5 7.4 -27.7 40.9 -16.1 21.7 37.2 -33.5 -22.8 -45.9

Competitive Set -21.4 -9.0 23.9 -64.9 -30.1 -19.0 -2.9 8.3 -19.6 25.0 -11.0 -5.0 6.3 9.5 -10.8 -3.2 -46.4 -28.9 -21.8 -16.2 15.2 -19.1 -14.2 -32.9 -23.6 -23.6 -21.3 -13.8 -29.7 -8.3 18.4

Index (RGI) 25.8 16.3 -45.3 41.1 -20.7 -40.7 -11.8 -2.9 9.6 -32.1 51.5 12.5 -3.1 -10.2 35.4 -2.6 40.9 24.8 64.0 7.5 29.2 26.6 25.3 7.6 84.4 9.8 54.7 59.1 -5.5 -15.8 -54.3

Occupancy (%)


ADR


RevPAR

For the Month of: July 2016 Date Created: August 17, 2016 Daily Competitive Set Data Excludes Subject Property


62

82

102

122

142

162

182

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Daily Indexes for the Month of July

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

Tab 8 - Help

Definitions

ADR (Average Daily Rate) - Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages. STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Fiscal Year To Date (YTD) - Custom fiscal year as specified by individual hotel or hotel group, if a non-calendar Fiscal Year to Date calculation is more applicable (e.g. July – June) to coincide with hotel/hotel groups operations and financial reporting.

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index),

ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale, and Midscale and Economy.

Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multiplied by 100. Occupancy is always displayed as a percentage of rooms occupied.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Upper Midscale and Midscale), Economy and Independent.

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.

Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.

Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ

How is my hotel performing versus competition?The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.

Is my hotel’s data included in the competitive numbers?It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.

How does STR determine currency and exchange rates?Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.

What does the “Rank” information mean?Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.

What does “running 28 days” mean?The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.

What does “run MTD” mean?Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.

What if there are blanks in my competitive set percentage change?Your competitive set did not include sufficient data for reporting prior year data.

What is "Pipeline" on the Summary Tab?Pipeline data is generated based on the STR/McGraw-Hill Construction Dodge Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.

Who can I contact if I have more questions? Check out the glossary and FAQ at www.str.com or e-mail [email protected]

If I'm an all-inclusive hotel, how can I benchmark my package rate?In order to benchmark your package rate, you'll need to participate in the Segmentation program which will break out your revenues by Rooms, F&B, & Other.

This will provide you with a TrevPAR which is the total revenue per available room and is the same as an all-inclusive package rate.





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410.489.5900 .MBAHOTELS.

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Holiday Inn Express & Suites Quincy I-10 · TripAdvisor Certificate of Excellence Award Winner Outperforms Hampton Inn in RevPAR Outperforms Comp Set in Occupancy and ADR Upside Opportunity

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