Holden and Sons

Jonny WoodWeb Developer

Peter Holden Chairman and Creative Director

Tim Holden Digital Media Director

Ted Holden Account Director

Olly Holden Production Director

Michele Milliken Copywriter

Ed Genochio Senior Developer

Graham Ackers Artworker

Sarah FranklinPhotographer

Jude WhitesideIllustrator

James CarterSoftware Developer

©www.holdenandsons.co.uk

+ 44 (0)161 445 4654 [email protected]

18 Maplewood, 117 Nell Lane, Manchester M20 2DU.

•

1

WHAT WE DO AND MORE.Everything to do with corporate identity and branding. A cutting edge website service and all things digital. Advertising that makes you sit up and take notice.TV commercials you love to watch. Radio ads that are really in tune. Posters with real impact! Copywriting that makes the words sing. Direct mail for direct results. Brochures you want to keep in your top drawer. Stop-you-in-your-tracks point-of-sale. Public relations without the darling. The art and science which is media planning and buying. No gurning, love the kerning typography. Right first time digital artwork. Illuminating illustration. No cheese photography. Print management but not as you know it. And more.

WHO WE ARE.We are a full service advertising, design and digital agency.

WHAT WE DO.We produce big ideas that offer distinct and highly effective creative solutions for our clients.

OUR VALUES.We love what we do. We keep it simple. We deliver. We go the extra mile. We sometimes say no. And we have fun along the way.

HOW WE WORK.In partnership with you. In a team tailored to meet your needs. With a solid understanding of your business and objectives. With a clear focus on project management and delivery.

2

DIGITAL SERVICES.The web is changing. Our attitude is progressive. We areearly adopters of the latest HTML5 and CSS3 technologies.They provide exciting opportunities for developingwebsites and advanced web applications. Your websitebuilt by Holden and Sons in HTML5 and CSS3 can also beused as a foundation for creating native apps on the latestsmart phones and hand held devices.We will develop a digital approach in consultation with you,to leverage the most from your budget. We will give yourclients the best experience the web has to offer today - andprovide you with a website tailored to your needs thatprepares you for the future.

PRINT SERVICES.We offer total print solutions across the complete range of print processes. We can deliver a vast range of printedproducts, papers, materials, colours, finishes includingspecial papers, spot colours, metallics, embossing,debossing, foil block, die-cut and much more.

SOMERECENT

CASESTUDIES>

3

Client: Petrotechnical Data Systems.Sector: Petrotechnical Industry.

What we produced:Logo and branding refresh, stationery...

4

...website, corporate movie, product literature, trade advertisements and an exhibition stand.

The big idea:Animating code, the language of the industry.

Workflow solutions with the human touch.

QA

Case Management Workflowsfor E&PWhat are Case Management Workflows and why are they an appropriateapproach for supporting many critical workflows in E&P?

Traditional workflow automation systems are good for processes that arepredictable and repeatable. However, many of the processes involved inhydrocarbon maturation and production are dynamic and unpredictable, and needto adapt to situations that unfold in real time. Case Management is a newapproach to workflow automation that offers the E&P Industry a better way tosupport some of its most critical activities.

The work of the Scientific Management movement.Most of today's notions of workflow and workflow automation derive from thework of the Scientific Management movement in the early 1900’s. The principlesof Scientific Management include standardization of planning tools and workmethods, the division of labor, and time studies using stopwatches. Work isdivided into tasks, a single system orchestrates the tasks, and the time taken toperform a task is tracked. Individuals are prompted to perform tasks that arerequired of them without them having to take responsibility for the timeliness orquality of the overall process. The system concerns itself with managing thehandovers between tasks and with collecting the artifacts between stages of theprocess to ensure completion of the overall process in a timely fashion.

Guided to completion.In the context of workflow automation, Case Management is an approach thattreats work as a succession of cases that have to be guided to completion.Each case has similarities with its peers, but individual cases have differentaspects and require different strategies to achieve a successful outcome.

Case Management itself is not a new idea. Health care providers willrecognize it as a process to manage the interactions, accountabilities andhandoffs between a patient and a team of care providers to address a healthsituation. Solicitors and Insurance Companies and their clients will alsounderstand the concepts associated with Case Management.

Continued overleaf

5

Client: Balfour BeattySector: Construction Industry

What we produced:A suite of brochures which included full copy and original commissioned illustrations and photography.

The big idea:Business to business needn’t be devoid of humour.

6

Client: Balfour BeattySector: Construction Industry

What we produced:Bid documents to raise the game to the next level.

The big idea:To bring Balfour Beatty bid documents to life.

7

Client: Zest4life and KettlebellFITukSector: Lifestyle, health and fitness.

What we produced:Logo and branding. Stationery and print marketing. Website, hosting, and emailers. Social networking services.

Big idea No2:Give it some balls!

Big idea No1:You don’t get juice out of a lemon ‘til you give it a good squeeze.

8

Client: Folio Business law.Sector: Legal profession.

What we produced:Name, Logo and branding, stationery, brochure and website.

The big idea:It’s what Picasso would have done.

9

ZENSProperty Business Law

N

EST2009

ZEUSProperty Business Law

FOLIOLAW FOLIO˜

Property Business Law

CORNERSTONE

WHITE CUBEPROPERTYBUSINESSLAWYERS

Folio Business Law

Established 2008

FolioBusiness Law

FOL!O FOL ! O FOL!OBusiness Law Limited

F OLiO

FOLIO

Business Law Limited

FOLIO

A powerful new forceopens in Manchester.

CORNERSTONEP R O P E R T Y B U S I N E S S L A W

INITIAL IDEAS FOR NAMES AND LOGOS.

Client: Foundation66Sector: Charity

What we produced:Name generation, logo and branding. Stationery, website styling, design manual and a launch at City Hall London.

The big idea:'A name with a unique relevance to both organisations - and one on which they can build a future together.'

10

Client: MofilmSector: Mobile phone industry.

What we produced:Logo and branding, stationery, website styling, literature,and an exhibition stand at the GSMA Mobile World Congress.

The big idea: ‘Hello Mobi’

MOBILEONLINEmofilm.com/call_for_entr ies. &

11

HOUSE OF LINN

J D WILLIAMS

PHAUS INTERIOR ARCHITECTS

KELLOGG’S

MADE BY HANDS OF BRITAIN

MANCHESTER UNITED FC

MATALAN

MY TEXT CHECK

PETROTECHNICAL DATA SYSTEMS

SPARKLE STREET (MR SCRUFF)

ZEST4LIFE

SOME OF OUR CLIENTS.

ACCENTURE

ARMSTRONG INTEGRATED

BALFOUR BEATTY

BOOTHS SUPERMARKETS

BOWLAND FRESH

BRIDGEWATER HALL/SMG EUROPE

CHORLTON FILM INSTITUTE

CLEAR LIVING

CUMBRIAN FELLBRED

FOUNDATION66

HANSEN GROUP

12

Client briefingdocument. 1. About your organisation:

Please give a profile of your businessMission statementDescribe the services/products offeredWho are your main competitorsWhat makes you unique or different in your market place.

2. Objectives of the new website:

Strategy - what are the goals of the website?

For example raising awareness, drive sales, create a socialnetwork, gather customer information.

3. Website content and functionality:

What is the scope of the website?

Break down the site into sections with the functionality andfeatures that you would like to see within each.

What does the site need from the end users point of view?

And what does the site need from your point of view? For example what features would you need from a ContentManagement system?

4. Target Audience(s):

Be as specific as possible about who the target audiencesare. Provide as accurate a breakdown of the demographicsas possible.GenderAge rangeLocation (county, national, international, rural, city)Are there any special accessibility considerations for those with disabilities?

5. Design and Usability:

Give us a brief description that characterises the look andfeel you want the site to achieve.

Provide URLs of websites you regard as good examples ofwhat you want.URLs to websites you think fail are also useful.

6. Search Engine Optimisation:

For us to get a clear picture of how you would like to be foundon the search engines we need a list of key words that arerelevant to your organisation and the core services orproducts it provides.

7. Your Web Presence and Online Marketing:

Let us know about any social media sites you use or wouldlike to start using.What other online marketing techniques are you using orwould like to develop. For example do you need an HTMLemail newsletter?

8. Any other useful information?