Holá Barcelona! Who wants to be gamified? Relation from the Gamification World Congress 2015 A magnetizing speech, strong persuasion, an ability to motivate others and lead them to success — those features are not only superpowers of comic heroes. Those are differentiations of all gamification heroes that met during the biggest superheroes gathering — the Gamification World Congress 2015. Sounds amazing? Sure, it is. It lasted only a few days, but we are still under the spell of this exciting event. The organizers gathered people from various countries and continents in such an inspiring and vivid city as Barcelona. While there, we met gamification gurus, IT directors and consultants, UX specialists, startupers, engagement designers and more. It was a perfect mixture of competencies and perspectives based on different backgrounds. We collided our experience and knowledge during workshops, presentations and every possible moment of networking.
4
Embed
Holá barcelona! Relation from the Gamification World Congress 2015
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Holá Barcelona!Who wants to be gamified?
Relation from the Gamification World Congress 2015
A magnetizing speech, strong persuasion, an ability
to motivate others and lead them to success — those
features are not only superpowers of comic heroes.
Those are differentiations of all gamification heroes
that met during the biggest superheroes gathering
— the Gamification World Congress 2015. Sounds
amazing? Sure, it is. It lasted only a few days, but we
are still under the spell of this exciting event.
The organizers gathered people from various countries
and continents in such an inspiring and vivid city as
Barcelona. While there, we met gamification gurus, IT
directors and consultants, UX specialists, startupers,
engagement designers and more. It was a perfect
mixture of competencies and perspectives based on
different backgrounds. We collided our experience and
knowledge during workshops, presentations and every
"Gamification is really a big data discipline. It generates a lots of data from the driven behaviours. It also requires a lots of data for feedback, for reinforcement."
Michael Wu
Other workshops and presentations brought up
many interesting thoughts and cases. We were
fascinated by a really well-designed presentation
by Chris Solarski — an Artist Game Designer
from Solarski Studio. It was a detailed journey
through a dynamic composition and techniques
of shaping emotional experience within game or
gamification. It gave us such a different
perspective and let us understand a huge role of
graphic design in gamification projects. It carried
"Creating a gamification project could be described by the orchestra (which means a cooperation of graphic designers, creative teams, analytics, business people, etc.)."
Chris Solarski
It required a longer break with a small cup of cortado, the
strongest Spanish coffee. The city of Gaudí wakes up at 11
PM and requires a lot of energy to keep up the pace with
citizens. Its magnetic and unique character is visible on each
step — on the top of Parque Güell, between tiny streets in
Gothic Quarter, on golden sandy beaches or inside crowded
tapas bars. Any better place to discuss the notes and
impressions from the workshops? :)
All the people we met confirmed that perfectly served gamification
is an effect of great cooperation between people with different
competencies. It’s like an orchestra that consists of various
musicians and leads to an amazing music that rushes minds and
hearts of its audience. We wholeheartedly agree with that and we
are proud to say that effects of our actions stand for this more than
our words. The Gamification World Congress was not only a place to
improve our knowledge, but also our small moment of glory owing to
Badges — our project prepared for JetBlue’s TrueBlue loyalty
program received the Best Gamification in Retails award during this
conference. Thanks for this distinction and kudos for all the team!