Hofstede Cultural Framework 1. Power Distance 2. Individualism vs. Collectivism 3. Masculinity vs. Femininity 4. Uncertainty Avoidance 5. Long Term Orientation
Dec 18, 2015
Hofstede Cultural Framework
1. Power Distance
2. Individualism vs. Collectivism
3. Masculinity vs. Femininity
4. Uncertainty Avoidance
5. Long Term Orientation
Power Distance
• “...the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.”
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10
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80
90
100
U.S
.A.
Can
ada
Ger
man
y
Japa
n
Fran
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Net
herl
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Hon
g K
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Indo
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Wes
t Afr
ica
Rus
sia
P.R
.C
PD
Power Distance at Work
• Hierarchy• Centralization• Salary range• Participation• Ideal Boss• Privilege & status
symbols
Individualism vs. Collectivism
• Individualist societies: ties are loose and everyone looks out for himself or herself
• Collectivist societies: people integrated into strong, cohesive groups; protection is exchanged for loyalty
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10
20
30
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70
80
90
100
U.S
.A.
Can
ada
Ger
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Japa
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Fra
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Indo
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Wes
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fric
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sia
P.R
.C
ID
Individualism / Collectivism at Work
• Employee-employer relationship
• Hiring and promotion decisions
• Managerial focus• Task vs. relationship
priority
Masculinity vs. Femininity
• Masculine societies: social gender roles are distinct (men focus on material success; women on quality of life)
• Feminine societies: social gender roles overlap (both quality of life)
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10
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80
90
100
U.S
.A.
Can
ada
Ger
man
y
Japa
n
Fran
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Net
herl
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Hon
g K
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Indo
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a
Wes
t Afr
ica
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sia
P.R
.C
MA
Masculinity / Femininity at Work
• Centrality of work• Ways of managing &
decision making• Fem: equality,
solidarity, quality of work life
• Mas: equity, compete, performance
• Conflict resolution
Uncertainty Avoidance
• “…the extent to which the members of a culture feel threatened by uncertain or unknown situations.”
• NOT the same as risk avoidance
• Presence of rules
0
10
20
30
40
50
60
70
80
90
100
U.S
.A.
Can
ada
Ger
man
y
Japa
n
Fran
ce
Net
herl
ands
Hon
g K
ong
Indo
nesi
a
Wes
t Afr
ica
Rus
sia
P.R
.C
UA
Uncertainty Avoidance at Work
• Necessity of rules• Time orientation• Precision &
punctuality• Interpretation of
“What is different…”• Appropriateness of
emotional displays
Long term orientation Confucian Dynamism
• The ‘newest’ dimension
• three universal dimensions and two fourth dimensions
• Truth vs. Virtue: What one believes vs. What one does
0
20
40
60
80
100
120
U.S
.A.
Can
ada
Ger
man
y
Japa
n
Fran
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Net
herl
ands
Hon
g K
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Indo
nesi
a
Wes
t Afr
ica
Rus
sia
P.R
.C
LT
Confucian Dynamism
• Short-term orientation• Social pressure to
‘keep up with the Joneses’
• small savings• expect quick results• concern with
possessing Truth
• Long-term orientation• Thrift: being sparing
with resources• large savings• perseverance toward
slow results• concern with
respecting the demands of Virtue
Hofstede Framework Comparisons
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20
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120
140
PD ID MA UA LT
U.S.A.
Canada
Japan
Netherlands
P.R.C