Hoe zet je de drie belangrijkste social channels in voor influencer marketing? – Social1nfluencers & Social Reblz | Frankwatching Events

WE CREATE BRANDED STORIES TOLD BY POPULAR INFLUENCERS ENTERTAINING THE NEXT GENERATION.

WIE ZIJN DE STORYTELLERS AMSTERDAM?

YOUTUBE MCN CERTIFIED PARTNER

DIGITAL TALENT MANAGEMENT AGENCY

Britt Hogenhuis Laurens Eckhart

[email protected] [email protected]

SOCIAL1NFLUENCERS MCN:

▪ YouTube certified partner ( Social1nfluencers )

▪ Handpicked YouTube Channels

▪ High quality video content

▪ Female and male premium video content

▪ Guaranteed delivery views

REACH:

▪ 70 million views per month ( NL )

▪ 2 million stream starts per day

▪ 2.5 million unique range per month

▪ 79 % of those aged 18-35 years

SOCIAL1NFLUENCERSYOUTUBE MCN.

Influencers Exchange (DATA)

SnapReblz InstaReblz BlogReblz FaceReblz

Influencers reach:

▪ 500.000 daily views per day

▪ Audience 16 – 34 age

Advertising options:

▪ Branded snapstory

▪ SnapReporter for brand

▪ Sponsored lenses (soon)

▪ Snap Ads (soon)

Influencers reach:

▪ +12 million Dutch followers

▪ Audience 18 – 45 age

Advertising options:

▪ Branded photo content

▪ Branded video content

▪ Branded stories

▪ Instagram advertising

Influencers reach:

▪ 8 million page views per month

▪ Audience 18 – 45 age

Influencers reach:

▪ + 6,5 million Dutch fans

▪ Audience 16 – 45 age

Advertising options:

▪ Advertorials

▪ Reviews/testpanels

▪ Blogger events/reports

▪ Display advertising

Advertising options:

▪ Facebook LIVE reporter

▪ Branded posting (photo/video)

▪ Content made for brand page

▪ Facebook advertising

+720 socialReblz

Onze idolen

46.068.010 inwoners

MASCHA FEOKTISTOVABEAUTYGLOSS

MASCHA FEOKTISTOVABEAUTYGLOSS

GENERATION Y AND Z (MILLENNIALS) 10 – 35 YEARS

25% kijkt minder televisie 50% leest minder print 37% surft met Adblocker

FACTS:

LEAN FORWARDLEAN BACK

VIDEO(zieWeTransfer)

WAT IS INFLUENCER MARKETING? ‘Het inzetten van invloedrijke individuen om

merkboodschappen te verspreiden’

DYLAN HEAGENS: JAN & GERALDINE:YOUTUBE PROGRAMMA TV PROGRAMMA PROEFKONIJNEN (BNN)

VERSCHIL TUSSEN YOUTUBERS & BN’ERS

DE KRACHT VAN SNAPCHAT & INSTAGRAM

SOCIAL MEDIA NEDERLAND 2017

INSTAGRAMPHOTOSMADE BY INFLUENCERS

INSTAGRAMLIVEMADE BY INFLUENCERS

TRENDS SHOPPING IN INSTAGRAM AND ADVERTISING IN STORIES

- Shopping in Instagram - Trial in VS met 20 retailers - ‘Tap to view’ Button - Aankopen in shop - Advertenties tussen stories in.

MEETBAARHEID

SNAPSTORYMcDONALD’SMADE BY INFLUENCERS

Rapportage:

-6 influencers

-790.115 views (Instagram+Snapchat)

-79K likes

-2K comments

VRAAG HET MASCHA!MASCHA FEOKTISTOVA

Q&A

Topic 1: Omgaan met merken.

Topic 2:Hoe maak je duidelijk aan volgers dat het om een betaalde samenwerking gaat. Topic 3: Hoe zet je je invloed in voor de good-cause?

Tips and Tricks van Mascha

DE KRACHT VAN INLFUENCERS:

HOEVEEL LIKES HEBBEN WE BINNEN 40 MINUTEN?

#SocialToday17

Passeerdersgracht 18

1016 XH Amsterdam

+31(0)20 754 29 54

[email protected]

[email protected]

FULL SERVICE INFLUENCERS AGENCY.