Hochegger MK Presentation-En

Agency PresentationHochegger|MK

About Hochegger Holding

Holding and tradition.Regional expertise.References.

Leading PR Group in CEE■ Established in 1988

■ Exclusive partner of the international PR network of Burson-Marsteller in 10 CEE countries■ Macedonia, Austria, Bulgaria, Serbia, Croatia,

Hungary, BiH, Montenegro, Romania, Slovenia (+Kosovo)

■ Over 150 employees and total revenue of EUR 20 million in 2007

■ Leading PR agency in Austria more than 10 years

■ Fastest growing PR agency in Austria and CEE

The Hochegger Group.4

StrategicCommunicationsConsulting

Public Affairs and Lobbying

Product PR

Crisis Communications

Reputation Management

Market Entry Strategies

Investor Relations

Financial PR

Corporate Publishing

Corporate / Financial Advertising

IPO Consultancy

M&A Communications

Classic Advertising

Corporate andPackaging

Entertainment and Event Marketing

Marketing Communications

Guerilla and Viral Marketing

Online Strategies

Hochegger|Holding

Hochegger|Com HocheggerFinancials Martrix Hochegger|CEE

Holding

HocheggerHungary

HocheggerBulgaria

Hochegger Croatia

HocheggerSerbia

Hochegger Albania

HocheggerBosnia Hercegovina

HocheggerMacedonia

Partnership with Burson-Marsteller.■ In 1992 Hochegger|Com joined the international network of Burson-Marsteller, a leading global

PR network

■ 71 branch offices and 58 affiliates in 83 countries worldwide: international projects with professional partners and associates in a local setting

■ Hochegger is the exclusive affiliate of Burson-Marsteller in 9 CEE countries; partnership enables efficient knowledge transfer and experience management.

Our Awards.6

■ 2004:■ Austrian Event Awards GOLD

■ 2005:■ SABRE Award

■ Deutsche PR Report Award

■ Austrian Event Awards SILBER + BRONZE

■ 2006:■ SABRE Award

■ PR-Staatspreis

■ Best PRactice Award VII

■ Deutsche PR Report Award

■ Austrian Event Awards GOLD

■ Innovationspreis

■ 2007:■ Best PRactise Award VIII

SABRE Award GOLD

■ 2008:■ Deutscher PR Report Award

■ 2 Kategorie-Siege beim PR-Staatspreis

■ Best Practice Award

Hochegger|CEE NetworkHochegger|CEE branch offices

■ Austria: Hochegger|CEE HQ, Vienna

■ Hungary: Hochegger|HU, Budapest

■ Bulgaria: Hochegger|BG, Sofia

■ Macedonia: Hochegger|МК, Skopje

■ Croatia: Hochegger|HR, Zagreb

■ BiH: Hochegger|BH, Saraevo

■ Serbia: Hochegger|SRB, Belgrade

■ Albania: Hochegger|AL, Tiranna

Hochegger|CEE partners■ Romania: GMP PR, Bucharest

■ Slovenia: SPEM, Maribor/Ljubljana

■ Montenegro: Strawberry PR, Podgorica

Selected CEE Network Clients.8

FINANCE / INSURANCE■ Bank Austria / Unicredit: training and educational programs ■ Raiffeisen Investment AG: Austria, Bulgaria, Macedonia, Russia, Serbia■ Merkur Versicherung: Austria, Serbia

REAL ESTATE■ Conwert Immobilien: Austria, Hungary, Czech Republic■ Engel & Völkers: Hungary, Croatia■ Real Vienna: Hungary, Czech Republic, Slovakia, Slovenia, Croatia

ENERGY■ BEWAG: Hungary, Slovakia, Croatia, Poland, Czech Republic■ RWE: Macedonia■ Valora Energy: Slovakia, Hungary, Croatia, Bulgaria

ICT■ Telekom Austria Group: Austria, Bulgaria, Serbia, Croatia■ Kapsch: Hungary, Bulgaria, Austria, Serbia■ HP: Austria, Hungary■ ICT Board: Austria, Bulgaria, Serbia, Croatia■ ORS: Slovenia■ SAP: Serbia, Bulgaria■ Telenor Satellite: Czech Republic, Hungary, Romania, Serbia, Slovenia

Selected CEE Network Clients.9

CONSUMER / DISTRIBUTION■ EURO BILLA: Austria, Czech Republic■ Interex / Intermarché: Romania, Serbia, Bosnia-Herzegovina■ Henkel CEE: Coordinating activities in Austria and 12 CEE countries■ Roca: Croatia, Bulgaria, Romania

CONSTRUCTION■ Semmelrock: Austria, Hungary, Croatia, Bosnia-Herzegovina, Serbia■ STRABAG: DACH, UK, Bulgaria, Russia

TRANSPORT/LOGISTICS■ Lufthansa: Austria, Hungary, Poland, Serbia, Bulgaria, Croatia■ ÖBB Austrian Railways: Hungary, Serbia■ Austrian Post: Serbia, Montenegro, Croatia■ Reed Exhibitions: Austria, Hungary, Czech Republic, Slovakia, Slovenia, Croatia

PUBLIC BODIES/NGOs■ Bulgarian Government: country reputation management in selected EU countries■ Greek Government: Austria, Bulgaria■ Vienna Economic Forum: Austria and selected CEE countries

About Hochegger|МК

Team.Capabilities.Clients and references.

Competence Areas■ Corporate communication

■ Media relations, community relations, reputation management, investor relations, financial PR, change management, B2B communications

■ Internal communication and communication training

■ Event Communication■ Business meetings, corporate ceremonies for internal and external target publics,

training and educational meetings, professional meetings (round tables, road shows, seminars, conferences, panel discussions)

■ Brand and Product PR■ Market research, brand communication, advertising, direct marketing

■ Crisis PR■ Crisis mapping, prevention tools, communication in emergencies

■ Public Affairs/Lobbying

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Hochegger|MK Team12

Strong local support with international background...

Severin HeinischManaging Director CEE

... combined with specialized know-how in all communication fields through the Hochegger group.

Ljubinka SlaveskaManaging Director МК

Metodij NocevPartner

Ljubinka Slaveska13

CEE Network coordinator: coordinating Hochegger’s cross-border clients, based in Vienna Lufthansa, Reed Exhibitions, Sodexo, Austrian Post, European Commission for Disease Prevention and Control, Interex, Telenor

Public Relations in the Agency for Foreign Investments of the Republic of Macedonia, with a focus on foreign publics

Grand-Prix for a community relations project for NASA

Experience in PHARE and USAID

Vast multi-cultural experience, as well as excellent contacts in Macedonia

B.A. in Journalism and Mass Communications: Strategic Media and Public Relations ar the Walter Cronkite School, Arizona State University, USA

Metodij Nocev14

Economic promoter of the Republic of Macedonia in the Czech Republic promoting investment opportunities in Macedonia to the business community in the Czech Republic, Slovakia, Hungary and Poland

Deputy Director, Nochev Engineering market entrance consulting for foreign companies

Project Manager, Skopje Fair

Master of Foreign Languages and International Trade: European Union, from Universite Rennes 2, the Bretagne

Experience in the Secretariat for European Affairs, Aid Coordination Unit

Excellent knowledge of English and Czech, solid knowledge of French, Croatian and Bulgarian

How we do it...

Example: RWE

RWE for Chebren and GalishteStrategic planning■ Situation analysis (positioning, open issues, stakeholders)■ Defining key stakeholders, key messages, and key activities■ Developing a media relations strategy and plan■ Regular briefings and counsel related to all communication steps■ Coordination with other professional consultants of the client■ Informing the client on all relevant issues, official and unofficial, in a timely and proactive manner■ Counsel in the field of public appearances and media training

Media relations■ Media database: developing a list of relevant media and journalists■ Building good relations and establishing regular communication with the key media■ Planning and organizing media activities on a daily/weekly basis■ Preparation of Q&A■ Counsel regarding statement preparation■ Providing media coverage■ Preparation and distribution of press materials and press kits■ Preparation of scenarios and schedules for media events

Daily media monitoring

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Why Hochegger?

• strategic planning

• proven know-how

• proactive approach

• customized solutions

• focus on quality and measurable results

• high standards

Because we bring added value.

For more information please contact:

Hochegger|МКBurson-Marsteller Partner

Pekljane 75А1000 Skopje

Ljubinka Slaveska, Managing DirectorM + 389 | 70 | 254 [email protected]

www.hochegger.com

Many thanks!