HNW reader demographics

CEO LIFE Don’t Count the People You Reach…

Reach the People Who Count

Editorial Relevancy – in every issue

CEO magazine regularly covers: • Cars for CEOS

• CEO Life & Lifestyle

• CEO Philanthropy

• Investing in Art, Cars, Wine, Homes…

• And more…in every issue…

Why CEO magazine gives you more…

• Median income of $362,900 • Average income of $1,654,182 • Average net worth of $9.9 Million • CEO magazine reaches every CEO of every public company • Readership of over 111,000+ CEOs/HNW executives • CEO magazine reaches over 37,000 additional exclusive readers

every month onboard the largest US private jet fleet: NetJets (let’s not ignore this fact – everyone paying to use a private jet can afford the finer things in life!)

• The most cost-effective ROI in reaching HNW individuals

*2 CEO magazine is the only B2B publication on the NetJets fleet since Jan 2010 [contract runs through Dec 2013] Magazines are replaced monthly

*1 Source: CEO Compensation study 2012. *2 Martin Akel & Assoc’s “Corporate Investments in Systems & services: The expanded role of the CEO.”

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Don't Count The People You Reach... Reach The People Who Count…

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Chief Executive…Reaching the HNW Reader

Why CEO magazine gives you more… • Published for over 35 years

• 92% of readers are CEO, Chairman or Owners

• 90% of readers companies are privately owned

• Typical reader runs a company with an average of 1,063 employees

• 94% of readers run mid-market companies (having $10M-$1B in revenues)

• Reaches every CEO of every company with over $1B in revenue

• 95% read 3 of the last 4 issues

• Median readership of 4.3 years

% of Readers of CEO magazine that do NOT read the following: Bloomberg BW – 61% Fast Company – 77% Forbes – 57% Fortune – 57%

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Source: *1 BPA Audit *2 Martin Akel & Assoc’s “Corporate Investments in Systems & services: The expanded role of the CEO.” Jan 2013 CEOG Research: Readership Study Nov 2011

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Chief Executive…Delivering the Right Audience

Reader Compensation

SALARY

BONUS

25th percentile Median 75th percentile Average

$197,000

$362,900

$653,250

$1,654,182

Chief Executive…Reaching the HNW Reader

Source: CEO Group Research: compensation study among private companies, released Aug 2012

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