HMSpringFashionfeat2012

Hibiscusmatters 5 September 2012 | 13

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Every wardrobe contains at least one much-loved item that the owners just cannot bring themselves to consign to the local Op Shop. Even though it may no longer be worn, it evokes a special time or is so beautiful that it will always be treasured. Hibiscus Matters unearthed a few of these pieces.Rodney MP Mark Mitchell’s favourite clothing item is not, as you might expect, the tie he wore when first taking his seat in the Beehive, but an eight-year-old white polo shirt, complete with several holes (which is why Mark’s wife Peggy, pictured below with Mark, says she would dearly love to throw it away). Mark left school at the age of 15, which made the fact that he went on to complete study at Wharton Business School at the University of Pennsylvania an even more significant achievement. The polo shirt that bears the university’s crest is something he still wears with pride – even though he’s only allowed to wear it around his Orewa home. Local Board member Greg Sayers still likes to wear the red socks he bought to support the 1995 America’s Cup challenge. “I wear them whenever the All Blacks play and recently I slipped them on while watching NZ compete in the Olympics. Lucky red socks symbolise what it means to be a New Zealander.”

Dyan Cann of Hibiscus Hospice’s most treasured item remains in her wardrobe, despite the daily temptation she feels to donate it to Francescas.“The oldest item in my wardrobe is a 1990s Trelise Cooper dress that I absolutely loved to wear because it was so feminine without being frilly,” Dyan says. “I have long since been unable to fit into it because each year it seems to shrink a little more! However, it is just as beautiful as it was 20 years ago.” Dyan says this dress, and the designer’s reputation, is what inspired her to have a Trelise Cooper wardrobe as a major prize in this year’s nationwide Give it Up for Hospice campaign. Anyone who purchases fashion items for $20 or more at a Hospice shop between September 17 and October 6 can go in the draw to win $5000 to spend at Trelise Cooper.

Councillor Michael Goudie has never been a surf club member, but says wearing his Red Beach Surf Lifesaving hoody is “like wearing your fave team’s jersey”. “It’s not a perfect fit but I will never throw it away – it represents the place where best friends and memories come from.”Artist Jennifer Kipfer of Estuary Arts says she treasures the orange silk jacket that came her way more than 30 years ago when her younger sister was having a wardrobe clear out.Jennifer was raising three young boys

at the time and had a very limited wardrobe. She says the jacket has had a lot of use.“It is as fashionable today as it was then – although it has not always been so in the intervening years,” she says.However, when it comes to longevity, nothing beats cooking writer Alison Holst’s favourite garment, which dates from the 1970s. Alison bought her coral and white Mumu in Hawaii around 40 years ago, while holidaying with a girlfriend. “People still stop me on the street to tell me how nice it looks,” she says.

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localfolk Beryl Clark Local identity

From the power dressing days of the 1980s to this season’s hottest fashion looks, Charisma owner Beryl Clark has enjoyed the challenge of keeping on trend. Although Beryl had spent less than a year in clothing retail before opening her own store, her business has survived tough economic times and recently celebrated its 30th anniversary. At home in rural Wainui, 73-year-old Beryl trades heels for gumboots and gets stuck into the garden – and her passion for travel has seen her go through several passports. She spoke to Terry Moore.I have always been interested in clothes and used to make my husband’s shirts and clothes for our four children. However, I’d only worked for nine months in a retail fashion shop before opening my own store, so I must have been mad! The bank wouldn’t lend to women unless they had assets in their own name so I set up the shop with just $10,000 that came from my mother’s estate. It’s much more difficult to start a business these days unless you’ve got a lot of money behind you. In the early 1980s when I opened Charisma in Orewa, I worked there six days a week. It was next door to where Subway is now on Hibiscus Coast Highway and the shop was only seven feet wide and about 20 feet long. There were far fewer shops: another clothing store, Cobblestones, was there – Vera has been around the same time as me, if not longer, and we had what you could call a ‘friendly rivalry’.

My business started well and I was in my element picking and choosing which labels to stock. It was the same kind of fashion that we are selling now – somewhere between a chain store and designer boutique. Since we’ve had the business I’ve seen the fashion go from the power dressing look, with huge shoulder pads in jackets and bright colours in the 1980s, to more subdued and now back to bright again. The biggest change was a couple of years ago when everyone was wearing tunics and boots – a look that was updated from the 1970s. Originally most of our stock was NZ made but now about half is made in China. NZ clothing has always been well made and the seamstresses do a very good job. The Chinese stuff varies from the cheaply made to high-end fashion that is very good quality. After we’d only been open two years, we had the 1984 crash and rather than indenting (forward ordering) I took myself up to the city once a week in my station wagon and went around the wholesalers and took what they had. This meant I could order what I wanted but not plan too far ahead as things were very uncertain.

A lot of people lost a lot of money and it made everyone cautious in their spending – customers are like that now, but not to the same extreme. We just tightened our belt and didn’t overstock and that saw us through tough times. Fashion is a tricky business because you have to be right up with the trends and what people want as well as predicting what they’ll buy next season. After two or three years I moved into bigger premises where Subway is now; I stayed there for seven or eight years. I remember seeing the For Lease signs on what had been a music shop with guitars and pianos and sheet music. I knew it would be perfect for Charisma and we have been in that store ever since – for the past 20 years.

My father was a market gardener, and I was brought up in Pukekohe. My husband Ross was a nurseryman, growing trees and shrubs in the open ground and selling them bare rooted, before the days when they were sold in plastic. He’s 78 now and semi-retired. Travelling is my passion. In recent years we’ve been mainly to Europe, South Africa, America, Turkey and China. When I’m with my husband we go off the beaten track and explore. In 1990 we went backpacking in China, which was pretty hair-raising as no one spoke English where we were and tours didn’t generally go there. My first ever trip was to the Olympic Games in 1956 in Melbourne when I was in my last year at high school. Over the last few years I’ve been taking my three oldest granddaughters to places in the Pacific such as Norfolk Island, Fiji and New Caledonia. Travel is not so important now for young ones because the world comes to them via television and the internet, but nothing can replace going there. You have to smell a place, particularly places like Africa and Asia – and see people from all walks of life, including the very poor.

Ross and I have four children and nine grandchildren. By the time I started the store my daughter Rhonda was in the 5th form and Sandra in the 6th form

and they were very independent – not wanting to work in the shop at all. Rhonda didn’t get involved until the early 1990s when she came back from Australia and was looking for a job. I took her on some buying trips with me and found that she has a good eye. She also took on the window displays and is still at Charisma. Sandra had a serious health scare 14 years ago and could no longer drive. It was a terrible time, but I helped out with the children and driving. Five years ago she started doing our computer work and she does all the record keeping now. My husband has had his fourth hip replacement (two in each hip) and is slowing down a bit so I’m staying close to home, as well as helping at Charisma. We’ve lived on our 500-acre farm in Wainui for more than 40 years. We have an enormous garden, which I love, and if I hadn’t gone to work at the shop it would be even bigger. Because Ross was a nurseryman we planted a lot of trees and shrubs that he used for cuttings, so our place is surrounded by large trees, including a pair of 40-year-old golden totara. I like a bit of colour, so I started planting annuals and roses and other flowering plants. We don’t have a vegetable garden because it would produce far too much for the two of us to eat and I’d rather grow flowers. When we moved to this property 44 years ago the tarseal stopped at our farm and the rest was metal roads. I used to go into Silverdale to buy my groceries

from a store where the Bendon shop is now. We haven’t been touched by the huge growth in the area as yet, but soon there will be houses right up to the motorway, so eventually it’s bound to affect us.

Orewa was always popular. From day one, I opened Charisma on Saturday mornings and not many stores at that time had Saturday opening – only Orewa and Browns Bay – so we were always frantically busy. Now lots of businesses, including ours, open on Sundays as well. We didn’t have any problem when the motorway by-passed Orewa – the main thing to affect trade in the last 20 years has been the building of Albany Mall. When that went in we noticed a significant drop in our business. The future of the business is something I’m giving a bit of thought to, and working on at the moment. The store will definitely remain in some form – if I retired I might consider selling it, but not at this stage. I’m still in the background, not working exactly, but overseeing and being there for the girls. I also enjoy the contribution we make to the community – for the last six years we have supported Hibiscus Hospice with a fashion parade and I’ve organised fashion parades for fundraisers for local kindergartens and schools over the years. Owning a business has never seemed like work because it’s always been fun – I’ve loved all 30 years of it.



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15 Agency Lane, SilverdaleMon-Sat 10am-4pm • Tues1-4pmstyle

END OF SEASON DESIGNER FASHION FROM USA

Womens Sizes US XS-XXXL Mens Sizes 30-50

END OF SEASON DESIGNER FASHION FROM USA New shipment from Macys in store now!

Our stock is mixed and interesting. We have clothes for all occasions including: Plus sizes • Menswear • Smart Casual • Coats & JacketsHandbags • Evening bags • Ball Gowns • Party Dresses • Evening Dresses • Mother of the Bride • Bridemaid dresses

www.nstyle.co.nz

Prepare to be dazzled when you shop for clothes this season, because the racks are resplendent with bold colours, spots, stripes and printed fabrics.Bright colours and animal prints – trends that took off last spring – are everywhere, including shorts, jeans and cropped pants in prints and colours.Rhonda Clark of Charisma says tunics, which were embraced by Kiwi women, have gone, but are not forgotten. She suggests re-making your favourite tunics into tops by shortening them – and looking for this season’s long shirts and tops that can be worn in a similar way to tunics.This season’s dresses are styled with a nod to Jackie Onassis and the late 1950s and early 1960s in the structured form and belted waists.Chiffon and other light, pretty fabrics are also combined with structured, fitted tops.Jackets, including some blazers in light fabrics, are also structured with the hint of a shoulder pad beginning to appear.Accessories have followed the same palette, with bright colours and florals in hats, scarves, bags, shoes and jewellery – Rhonda suggests putting it together

When it comes to shirts, it’s all in the trim according to Robyn Green of Orewa Menswear. Current dress shirt styles, including brands such as John Lennon (licensed by Yoko Ono Lennon) and the Scott Weiland Collection feature contrasting trim inside the collar and cuff. The trim may include spots, stripes or patterned fabric, and gives a plain shirt a bit of pizzaz – such as a black and white checked strip on a black shirt. Robyn says to expect a lot more of this in the spring/summer collections. She says men will see a lot more colour in shirts also.

with a coloured pant and neutral top teamed with a bright necklace.Shoes are fun and colourful in combinations like hot pink and orange or cobalt and lime green. There are lots of wedges and what Rhonda calls “modern heels”, which are high, but not super thin – wearable but not teetering. Plastic footwear is also making an appearance.

Tips for the season• Orange and tangerine tones are ‘the new red’ and inky blue is ‘the new black’ for spring/summer • The catwalks of Europe demonstrated that glamour is back. Think screen starlets of the 1950s • Summer scarves in florals and bright colours are a simple way to add this season’s colour • Skirts are back, in structured styles with belts.

Bright ideas for spring fashion flair


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Creating a successful fashion business under the Lions Foundation Young Enterprise Scheme has given Orewa College students Sinead Grady-Jones and Shaylah Minhinnick insight into the world of commerce as well as demonstrating the power of social media as a marketing tool.Sinead and Shaylah invested all of the $800 budget for their Old as New company on designing and creating high quality, one-off caps and bucket hats. They also commissioned Avondale company Hatworx to make the caps. Their marketing plan, which their business studies teacher Philip Butler describes as “dynamic” essentially cost them nothing, being solely based on Facebook networking, together with a skate video that was posted on YouTube.The strategy resulted in most of the

From left, Sinead Grady-Jones and Shaylah Minhinnick with Old as New caps.

Fashion forward business for Orewa college students

initial run of caps selling rapidly, with buyers snapping them up here and overseas.The girls found themselves custom-making a cap for an American client, and also selling caps to people in Malaysia, England and Australia.The five-panel caps, which cost $60 each, are made of fabric that Sinead and Shaylah source from a wide range of places including Ike’s Emporium in Orewa and from family.One cap is made from Shayla’s ballgown fabric, which suits the funky aesthetic and the idea of recycling that will feature in other Old as New products.Sinead says there are plans currrently on the drawing board to purchase clothes from Op Shops and re-design them to create unique pieces.Another Old as New product is plain t-shirts turned into fashion items with the addition of pockets of patterned fabric left over from the caps.Both Year 13 students say being involved in the business has helped with a career path.Shayla is planning to study design at Victoria University and says her passion for the creative side of fashion is now coupled with a strong interest in business.After leaving school, Sinead will visit Laos to look at sources of quality fabrics and how they are manufactured.Info: www.facebook.com/oldasnewonline


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New Spring & Summer fashion

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Helping young toes to twinkle is one reason Peaches & Pickles performing art school formed on the Hibiscus Coast, and with this in mind they have recently branched into sales of high quality dance shoes. A range of leather tap shoes, ballet shoes and Jazz sneakers (for hip hop) including brands such as Capezio and Bloch, are being imported from

the UK and director Sophia Pederson says there are plans to also bring in ballet tights and leg warmers. She says good dance shoes are hard to find, so Peaches and Pickles decided to step into the gap for their students – and for anyone in the wider community who is looking for dance shoes. Info: www.peachesandpickles.net or email [email protected]

3 • Shop 2 • Silverdale Street • www.idhair.co.nz • Phone 426 9030 •

How hair is meant

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CELEBRAT ING 25 YEARS OF

OREWA OPTICS

Phone: 09 426 664610 Bakehouse Lane, Orewa

www.orewaoptics.co.nzEmail: [email protected]

Grant Dabb Optometr is t

Orewa Optics has been a local family owned business since 1987 and has proudly supported local community groups, clubs and schools over this time. We would like to thank all our loyal customers for

your support over the past 25 years. Along with great service and quality products we strive to stay at the

forefront of technology and style

To believe is to begin…

Phone Sophia 09 428 [email protected] www.peachesandpickles.net

Holiday Programme: Hibiscus Coast 1–5 October, Devonport 2-5 October So if your child needs a boost in Confi dence in a nurturing, caring environment or is just a performer in the making - Peaches and Pickles Performing Arts is the place for you. Classes held in Whangaparaoa, Orewa, Devonport and Warkworth with more coming to the North Shore and City soon!

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peaches & pickles performing artspeaches & pickles performing artsWeekend Musical Theatre Classes • AfterSchool Performing Arts Classes • School Holiday Programmes

INTERNATIONAL DANCE SHOES THAT WONT BREAK THE BANK

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So if your child needs a boost in Confi dence in a nurturing, caring environment or is just a performer in the making - Peaches and Pickles Performing Arts is the place for you.

Weekend Musical Theatre Classes • AfterSchool Performing Arts Classes • School Holiday Programmes

INTERNATIONAL DANCE We now stock dance shoes!NEW

monthly workshops starting September 15 for ages 13-17 years.Limited spaces, be in quick. Call for more information!

Ballet shoes, Tap shoes, Jazz sneakers, Jazz shoes, Pointe shoes, Character

shoes, Teaching shoes and accessories. Bloch, Capezio, 1st Positon and more

Phone Sophia 09 428 0559

This season’s new accessory is the lace collar, that can be worn over a t-shirt or flat-necked top. Styles range from the classic lace or crochet look to filigree metallic versions with a more modern edge. The style pictured is from Charisma in Orewa.

Tapping into shoe market

Pictured trying out the range are, from left, Benjamin, Sophia, Georgia and Charlotte Pedersen.

Plastic fantastic for season’s eyewearEyewear fashion has changed rapidly over the last couple of months going from predominantly metal frames to plastic and from subtle to statement. Orewa Optics owner Petra Hewitt says all the latest designs – whether they come from Europe or NZ designers such as Kate Sylvester – reflect this, with a lot more colour and a bolder look with bigger frames that make a definite statement. At the same time the plastic frames are light to wear. Petra says the tortoiseshell look and animal prints also feature this season. Sunglasses are also bigger and bolder, with more round and cats-eye shapes.


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Get reacquainted with your blow dryer if you want to emulate this season’s sophisticated hairstyling.Hair Scene Hair & Beauty owner Linley Wade says the polished, groomed and glamorous looks require a bit of work and are bound to keep salons busy as stylists show clients how to maintain their new ‘do’.She says there is an awareness that people want to look good without paying a fortune, and this is reflected in a trend towards clever use of colour that reduces the amount of root retouching that needs to occur.

The colours themselves are combined in new ways – such as using both warm and cool colours together.Linley’s team is currently learning about Schwarzkopf Professional’s latest looks (pictured), which are strong, sharp, clean cut and minimalist and include precision bobs, feather cuts and opulent long styles with loads of shine. Shimmer and gloss is essential and will require attention to hair condition and brushing.The sleek hair is designed to be show-stopping in the context of this season’s bold fashion colours and wild prints.

Glamour shines through

Photos, Schwarzkopf Professional

Essential Looks


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HMSpringFashionfeat2012

Documents

trelise cooper wardrobe

limited wardrobe

treasured item

s trelise cooper dress

muchloved item

oldest item

intervening years

mark left school