HMI & Apps: Perspectives for Genivi · HMI Trends Trends Comments Speech • Speech recognition as control input • Text -to-speech for output info • Telematics HFI, Navi, others
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HMI & Apps: Perspectives for Genivi
Infotainment HMI TrendsFeature Availability Trendseatu e a ab ty e dsTouch, Voice, Displays & Interfaces
Apps & Feature TrendsUSA & EU TrendsUSA & EU TrendsNavigation, Entertainment & Others
China Infotainment TrendsInfotainment TrendsHead-Unit and Telematics
HMI must only take a fraction of the driver’s mental power, eye & hand activities
IHS Auto Model Availability Database
Key InformationWhat Is Database of infotainment feature availability by auto model It?
y yBy model year starting with 200614 countries included currently (about 70% of global sales)Over 22,000 model records in our database
Wh t I T l ti f tWhat Is Included?
Telematics featuresNavigation featuresHMI elements: Display, speech, touch, interfacesDigital and Satellite radio; Mass storage devicesg a a d Sa e e ad o; ass s o age de cesDriver assist and ADAS
Why? Early indicator of emerging tech trendsHistorical trend analysisCompetitive analysis toolUseful for estimating take-up rate trends by OEMs
Examples to Follo
Many slides to follow with availability trendsSpeech Touch & Displays
iPhone popularized the multi-touch screen in 2007Multi touch gesturing is a major part of iPhone usabilityTouch
ScreenMulti-touch gesturing is a major part of iPhone usabilityOther Smartphones are using similar technologiesiPad is further showing multi-touch gesturing advantages
Auto HMI When will multi-touch gesturing arrive in auto infotainment?Auto HMI Usage
When will multi touch gesturing arrive in auto infotainment?How will multi-touch gesturing be used in head-units?How will multi-touch gesturing improve infotainment usability?Will multi-touch gesturing replace rotary haptic controllers?
Summary The first head-unit with a multi-touch gesturing user interfaceAvailable in August 2012—the Cadillac CUE8-inch with multi-touch gesture: tap, flick, swipe & spread Capacitive with haptic and tactile feedbackCapacitive with haptic and tactile feedbackCUE has IR proximity sensor to detect driver hand approaching displayCadillac CUE also have reconfigurable LCD for ICDCUE l k lik th t t f BIG HMI h
Question Will in-vehicle navi continue to grow, remain stable or decline? At what price point?
Answer Overall growth of embedded navigation will be very goodAnswer Overall growth of embedded navigation will be very goodPremium navi will have low growth and will stagnate and declineMedium-priced navi (under $1000) is growing stronglyEntry-priced navi (under $500) will have strong future growth
Why PND & Smartphones have shown drivers the value of navi appsThese drivers will only pay for entry or medium priced systemsNavi features are shifting from TbT-centric to traffic-centricTraffic-centric is useful every day—especially for commutingTraffic centric is useful every day especially for commuting
Other Info
Many entry navigation are based on PND SW-HW platforms Future SW-based head-unit may have PND-based navi appsTrend is similar for medium-priced in-vehicle naviTh b d PND ith t d iThese apps are based on PND with connected servicesRenault and TomTom have shown how successful low-cost, PND-based solution can beRenault sold 1M units in 2 years in Europe
Question How important is telematics and connected car features?What telematics technologies will dominate?
Answer Telematics connections will be the foundation for the connected carAnswer Telematics connections will be the foundation for the connected car and will be required by the end of the decadeMultiple communications links will be used:
Embedded for auto centric and low bandwidth contentSmartphone for entertainment-centric and high bandwidth contentSmartphone for entertainment centric and high bandwidth contentBluetooth & USB to connect to SmartphoneWi-Fi for augmenting other links and for special purposes
Many cars will have multiple links with hybrid operation
Wh Drivers want to have similar connectivity in the car as they have atWhy Drivers want to have similar connectivity in the car as they have at home, in office and walking around with their SmartphonesBut with a safer HMI and minimal driver distractionWanted features changes and grows every year
Other Info
Smartphone-based solution will become leading approach due to lower cost, data plan and thousands of car-centric appsEmbedded will remain important and will become standard in some regions to serve safety functions and for remote software upgrades
About IHS AutomotiveIHS Automotive is made up of experts from the former CSM Worldwide, IHS GlobalInsight's Automotive Group, as well as Supplier Business, iSuppli, TelematicsResearch Group and IMS Research. Collectively, we offer clients the mostcomprehensive content and deepest expertise and insight on the automotive industrycomprehensive content and deepest expertise and insight on the automotive industryavailable anywhere in the world today.
IHS Automotive includes more than 200 colleagues working in global offices aroundthe world The basis of the unit is a world class vehicle sales and productionthe world. The basis of the unit is a world class vehicle sales and productionforecasting process from which all IHS technology forecasts are based.
IHS is the leading source of information, insight and analytics in critical areas thatshape today's business landscape Businesses and governments in more than 165shape today s business landscape. Businesses and governments in more than 165countries around the globe rely on the comprehensive content, expert independentanalysis and flexible delivery methods of IHS to make high-impact decisions anddevelop strategies with speed and confidence.
IHS has been in business since 1959 and became a publicly traded company on theNew York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA,IHS employs more than 5,500 people in more than 30 countries around the world.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Not Take-up Rate!
China Head-Unit TrendsSegment Key Information
Audio Head-Units
OEM audio head units will remain the largest segment in unit sales—growing from 11.4M in 2011 to 14.8M in 2018Units g gOEM audio revenue will remain almost flat the next 5 years
Audio/Video Head-Units
OEM audio/video head-units are shrinking and will disappear after 2013Safety issues and limited demand for watching video contentSafety issues and limited demand for watching video content while in the car are the major reasons for the decline
Navigation Head-Units
OEM navigation head units are growing quickly to 8.2M units in 2018, 7X more than 2011's estimated 1.2M unitsNavigation growth is caused by 2 main reasons:Navigation growth is caused by 2 main reasons:
Falling average selling price (ASP) Navigation is becoming a necessity as the road infrastructure is developing very quickly
Navigation revenue will increase by 5X from 2011 to 2018a gat o e e ue c ease by 5 o 0 to 0 8Leading Tier 1 navigation suppliers include: Denso, Aisin AW, Continental, Desay, Delphi and Harman
Premium Audio
Premium audio systems is a rapidly growing audio segmentMost luxury autos are sold with premium and branded audio
China Telematics Success FactorsIssues Key Information
Business Models
Flexible business models are most important factor for the future development of in-vehicle telematicsModels p
Useful telematics services
Current hot telematics services are: Downloadable navigation route from call centerReal-time traffic informationInternet musicInternet musicUp-to-date POI informationSafety & security (eCall & bCall)
New popular services are expected to emergeEV telematics required for EVsEV telematics required for EVsInsurance telematics?
Reasonable subscription fee
Telematics service fees will decline for fixed servicesTo retain same service fee, telematics features and functionality must continue to growfunctionality must continue to growPay per use services will be required
Payment Methods
Telematics services need more flexible payment methods instead of fixed yearly service feesFlexible payment via vehicle based SIM card or the users’
Flexible payment via vehicle-based SIM card or the users cell phone bill are emerging
China Telematics TrendsSegment Key Information
Standalone Telematics
Telematics unit is separate from head-unit (OnStar-type)Leading telematics system in 2011 with 400K units soldTelematics
Systemsg y
GM OnStar accounting for 70% of the totalToyota G-Book and Nissan CARWINGS were next
Embedded Telematics
Telematics unit is part of head-unitShipments are projected to grow from 200K units in 2012 toTelematics
SystemsShipments are projected to grow from 200K units in 2012 to nearly 1.9 million units in 2019Most high-end and luxury light vehicles are forecasted to choose embedded systems over the other two types of systems
Connected Telematics unit uses driver phone as data pipe (Sync-type)Connected Telematics Systems
Telematics unit uses driver phone as data pipe (Sync type)Only 9K units were shipped in 2011
Mainly GM's eMotion systems in the Chevrolet EpicaThis segment will become the dominant segment by 2019
Will reach 7.4M units and 71% telematics market shareeac u ts a d % te e at cs a et s a eThis system will used in entry-level and mid-level light vehicles due to their relatively low cost
Segment Key InformationAudio H-U Audio-only head-units are losing share to multi-function navi &
audio combinationsConnections to music on mobile devices and online sources are growing in importancePremium & Branded Audio head-units is a main growth opportunity
Navigation Navigation functionality is growing in importance due to China’sNavigation Navigation functionality is growing in importance due to China s difficult navigation and traffic environmentHence on-board navigation is a major growth opportunityConnected navigation services is the next growth opportunity
Traffic information is becoming a necessityg yMap and POI updates are similarly crucial servicesDestination downloads from websites is another opportunity
Telematics Telematics are at the beginning of a major growth cycleConnected telematics via driver’s mobile phone is just emerging,Connected telematics via driver s mobile phone is just emerging, but will become the leading approach by 2015Embedded modem-based telematics (standalone or H-U systems) are the current leaders and further strong growth is forecastedTelematics technology will be required to support connected