HLN Guide to Hispanic Heritage Month 2013

The Hispanic Leadership Network Guide for Hispanic Heritage Month 2013

WHAT IS HISPANIC HERITAGE MONTH?

“HISPANICS HAVE PLAYED AN IMPORTANT ROLE IN THE SETTLEMENT AND DEVELOPMENT OF OUR COUNTRY.”

Spanish Explorers

Hernando  de  Soto   Juan  Ponce  de  Leon   Vasco  Nunez  Balboa  

St. Augustine, FL The oldest continuously occupied European-established settlement in the U.S.

“HISPANIC HERITAGE MONTH PAYS TRIBUTE TO THIS VIBRANT COMMUNITY AND THEIR

CONTRIBUTIONS TO OUR RICH AMERICAN STORY.”

5 WAYS TO ENGAGE HISPANICS

THIS HISPANIC HERITAGE MONTH

GET TO KNOW THE ENTREPRENEURS

1. Tour A Local Hispanic-Owned Small Business

AMERICAN HISPANICS ARE THE FASTEST GROWING GROUP OF SMALL BUSINESS CREATORS

1.7 million

3.2 million

2002 2013

Projected number of Hispanic-owned businesses in U.S.

Source:  U.S.  Hispanic  Chamber  of  Commerce  and  Geoscape,  2013  

•  Reach out to your local Hispanic Chamber of Commerce • Highlight a job creator in your

district •  Invite the press to attend as well

ACKNOWLEDGE THE HISPANICS IN YOUR DISTRICT

2. Give a Floor Speech

RECOGNIZE A HISPANIC LEADER OR VETERAN IN YOUR DISTRICT

3.4% 4.6%

11.4% 12.0%

13.0%

1.4% 1.9%

5.0% 6.0% 6.0%

1971 1989 2004 2010 FY2011

Active-duty Soldiers with a Hispanic heritage sorted by year and rank

Enlisted Officer

Source:  h=p://www.army.mil/hispanicamericans/english/about/staDsDcs.html  Based  on  the  2000  Census,  the  projected  populaDon  for  2010  and  beyond  shows  significant  growth  in  Hispanics  in  the  U.S.      

GET TO KNOW YOUR COMMUNITY

3. Establish a Hispanic Advisory Committee

Committee members should include •  Business leaders •  Religious leaders •  Academic leaders •  Local government officials

Invite the Committee Members to meet with you regularly and offer insights into the issues that matter to the Hispanic community.

INVITE THE COMMUNITY TO GET TO KNOW YOU

4. Conduct Mobile Office Hours

Hispanic communities may not have an institutional knowledge of the services a congressional office can provide.

Go into Hispanic neighborhoods and bring constituent services to them.

ENGAGE HISPANIC MEDIA

5. Commemorate Hispanic Heritage Month

with Op-Eds & Social Media.

Write an Op-Ed highlighting the contributions of Hispanic Americans or addressing issues of concern to Hispanics in your area.

By introducing yourself to Hispanic media, you’ll make relationships that may result in future appearances and interviews.

It isn’t necessary to speak Spanish in order to engage Hispanic media.

HISPANIC MEDIA HAS TREMENDOUS REACH

1.80

3.60

1.50

3.45

1.47

4.66

1.44

5.40

1.15

3.61

Viewers Ages 18-49 Viewers Ages 2 and Older

Primetime Broadcast Network Viewership (in millions)

Univision FOX NBC CBS ABC

Average  nightly  number  of  viewers,  June  27  -­‐  July  24,  2013.    Source:  Nielsen,  2013    

Popular hashtags for engaging Hispanics on Twitter are #HHM2013 and #latism.

HISPANICS USE SOCIAL MEDIA MORE THAN ANY OTHER ETHNIC GROUP

34.5%

23.4%

23.4%

57.0%

49.8%

56.1%

5.4%

13.7%

9.1%

1.5%

7.7%

4.0%

1.6%

5.4%

7.3%

Daily Time Spent on Social Media Sites by US Internet Users, by Race/Ethnicity, Feb 2012

None 1-5 hours 6-10 hours 11-15 hours 16+ hours

Black

Hispanic

Total

Note:  ages  18+  numbers  may  not  add  up  to  100%  due  to  rounding:  access  via  any  device,  including  laptop,  smartphone,  or  tablet  Source:  BIGinsight,  “American  Pulse  Survey,”  Feb  21,  2012  

For more information, including a more in depth plan for your district, please reach out to the Hispanic Leadership Network.

Hispanic Leadership Network

[email protected] HispanicLeadershipNetwork.org

@HispanicLN