Oracle Engineered Systems for business transformation Michał Jerzy Kostrzewa ([email protected]) ECE Exadata Business Development Manager
Dec 05, 2014
Oracle Engineered Systems
for business transformation
Michał Jerzy Kostrzewa ([email protected])
ECE Exadata Business Development Manager
What Business problem
are we trying to solve?
Aligning IT with Business
Value Creation Increasing System Complexity
Reduce Costs
Faster to Market
Innovate
Globalize
Business Integration
Intelligence & Analysis
Applications & Services
Infrastructure
Security & Compliance
Data & Content
Application Development
Enterprise Mgmt
and so on
Technology Support Business Goals
GAP
Current Costs Today
• Companies need to reduce the IT
funds dedicated to Maintenance in
order to
• (1) Redirect their IT investments
towards strategic projects
• (2) Reduce IT costs
Companies spend 80% of their IT budgets just to keep the lights on
Shift IT Spending from Operations
to Strategic Investments
Maintenance
Strategic
Investment
Maintenance
Strategic
Investment
Savings
Annual IT
Spend
“At least two-thirds of all IT spending is just to sustain the business, not to change or transform the business. The investments
allocated to do new things, to change the business, are usually low, no more than 20 percent, and the investment in innovations
which could transform the business is even less.”
- Gartner-
What options do you
have?
Business Excellence
TECHNOLOGY EXCELLENCE
OPERATIONAL
EXCELLENCE
MANAGEMENT
EXCELLENCE
Operational Excellence
OPERATIONAL
EXCELLENCE
COST
QUALITY
SPEED
Goals: 1. Operating on the efficiency frontier
2. Freeing up resources to invest in value creation
Get the most out of what you have
AVEA:
• Accelerated the company’s reporting performance by three to ten times by integrating platforms, source systems, and operational data stores w/GoldenGate
• Leveraged the advanced visualization and analysis features of Oracle Business Intelligence Enterprise Edition, enabling more efficient and in-depth analysis
of data from across the company’s telecommunications operations
• Established a telecommunication-specific data model with party, location, tariff, invoice, subscriber, and customer entities, enabling the company to analyze its
promotional campaigns much more precisely
• � Automated most data warehouse maintenance processes and lowered the maintenance effort by nearly half
Business challenge Oracle solution • Create an open telecommunications platform that can integrate new
services such as mobile number portability and 3G network services
• Enable fast reporting and immediate access to business data across the
company by establishing an efficient and flexible data warehouse
• Improve Avea’s management of telecommunications campaigns by
creating more specific target audiences and running more detailed post-
campaign analyses
Results
• Migrated data from various systems w/Oracle GoldenGate and created a
central repository on Oracle Database 11g, raising data access
performance by a factor of five
• Used the advanced data compression capabilities of Oracle Exadata
Database Machine and Oracle Database 11g to decrease 40 TB of data to
a mere 10 TB
• Leveraged Oracle Data Integrator to optimize Avea’s ETL processes,
decreasing the ETL batch window by more than 30%
Avea İletişim Hizmetleri A.Ş., the sole GSM 1800 mobile operator of Turkey, provides services to 97% of Turkey's population through its next generation network.
With roaming agreements covering 199 countries, Avea is growing rapidly and currently serves 11.4 million subscribers. Avea has 2600 employees and annual
revenue 7.5 bln USD.
Customer profile
http://www.oracle.com/us/corporate/customers/avea-1-exadata-snapshot-329551.pdf
Example: Customs and Border Patrol
Migrate Full Environment to Exadata • Per day: 1million+ passengers and pedestrians, $90M+ fees
• 15 Exadata’s Running Today
In their Own Words
• Old SMP architecture
• Expensive, Not fully fault tolerant, Unable to handle load
• Many vendors - No One accountable
• EXADATA
• One fourth the cost of big SMP boxes
• Supports Database Consolidation
• Response times average 10x faster, batch queries from 45 minutes to 35 seconds (77x)
• Horizontal scale-out using commodity CPUs
• Fully Fault Tolerant, Fast Fail Over – Much higher uptime achieved
Avg Response Time 10x Faster,
CPU Utilization 80% Lower
Freeing up Over a Petabyte
of Expensive SAN storage
© 2011 Oracle Corporation
Management Excellence
MANAGEMENT
EXCELLENCE
SMART
AGILE
ALIGNED
Goals: 1. Analyse to Adjust
2. Plan to Act
3. Stay ahead of the game
Maximizing your return
Garanti Bank
• Used Oracle Exadata’s smart scans and smart flash cache features, achieving a 10x performance improvement in DWH queries
• Enabled employees to run reports in a few minutes instead of up to eight hours,
• Took advantage of time gained through faster query processing to more thoroughly test data, resulting in more reliable and accurate reports
• Enabled data-intensive queries that could not run before — eg, management of profitability, customers, risks, products, and strategic performance, giving
managers the information and time needed to make appropriate decisions, even on critical days
• Optimized backup with full instead of incremental backups, completing seven-terabyte backups in only 3h on Oracle Exadata X2-2
Business challenge Oracle solution • Achieve high performance in DWH queries to support the bank’s
ambitious growth plans, enable accurate and timely reporting on data-intensive queries (managing risk and profitability)
• Eliminate long-running DWH queries on mainframe computers due to low central processing unit power, especially on critical days
• Provide the bank’s 800 DWH end users with a better user experience and give them more time for analysis
• Improve backup strategy by enabling daily backups and reducing time required to complete them
Results
• Moved from a v1 full-rack Oracle Exadata to a half-rack Oracle
Exadata X2-2 to reduce data storage requirements with HCC from 17
terabytes to 5 terabytes, database server nodes from eight to four, and
storage server cells from 14 to 7, improving performance by a factor of
three while saving on floor space and energy consumption
Turkey's second largest private bank by asset size (total assets reaching $65 billion). In 2008,Garanti delivered the highest ordinary banking income growth of
22%, increasing its customer base by over 1mln, now serving over 8 mln customers in corporate, commercial, SME, and consumer segments. The bank has 9
financial subsidiaries (incl. payment systems, pension, leasing, factoring, brokerage and asset management), 730 branches (5 foreign) and four international
representative offices
Customer profile
http://www.oracle.com/us/corporate/customers/customersearch/garanti-bank-1-exadata-ss-1418703.html
Eastern European Mobile Operator
• Extreme performance against other solution (promising minimum10X)
• Reliability one system ‘’blackbox’’ (HW/SW)
• Scalability readiness to support future BI needs & growth
• Reduced complexity and Operation work, provide detailed security
• End user satisfaction & higher productivity (more reports in the shortest time)
Business challenge Oracle solution • Improving BI application performance
• 9 mln tx processed every night / 6hr slot
• 50 ETL jobs, avg 18 steps each; 30 data sources
• 2TB database
• 70+ BI users
• Build a platform to enable BI growth, ensure availability
• Lowering administrative overhead
• Results
• Oracle Exadata Database Machine offers significant
performance improvements over previous (IBM p570) env
• 10-30 times faster query execution
• 5x data compression saves storage space
• System capacity allows to run 2 more OLTP
applications (fraud detection) on same hardware
European mobile telco, part of bigger capital group; at the end of 2010, this operator had 350+ employees who worked on providing
services for 600000 users.
Customer profile
First TEST Performance Data
Exadata vs AIX P5 570 in production*
Technology Excellence
TECHNOLOGY
EXCELLENCE
COMPLETE
OPEN
INTEGRATED
Goals: 1. Aligning the Business Strategy to the IT Strategy
2. Giving you maximum options
Allowing it to happen no matter what
Eastern European Public Sector customer
• The deal has actually started with upgrading their Exadata Quarter Rack to Full Rack. Than a new Full rack has been added as a Datawarehouse Machine.
After running some tests for datawarehouse queries on Exadata, they have seen that they can achieve even more performance if they move their
datawarehouse system to Exadata. At the end, they decided to consolidate all their databases and datawahouse in 4 Full Racks utilizing the current Exadatas
as Standby database.
Business challenge Oracle solution • Customer invested in Exadata at the end of Q1 in FY11. Their Quarter
Exadata went live in November 2010 and Full Exadata in December
2010. They have seen that their database performance has increased
more than 10 X and they have seen that they could consolidate 3 different
databases in 1 Full Exadata saving space and energy. They have also
seen that they could manage Exadata much easier than their numbers of
conventional database servers and storage.
Results
• Exadata Database Machine X2-2 HP Full Rack (4 Systems), Exadata
Storage Server Sofware
• Exalogic Elastic Cloud X2-2 Quarter Rack , Exalogic Elastic Cloud
Software
• Sun ZFS Storage 7320 Appliance
• Database Enterprise Edition
• Real Application Clusters, Partitioning
• Data Masking Pack
The customer is a government office of a big country, responsible for broad area of activities with its centralized IT
Customer profile
http://www.oracle.com/us/corporate/customers/customersearch/kyivstar-exadata-5-snapshot-1449395.html
Kievstar
• Reduced storage volume from 444 terabytes to 70 terabytes (15%) —significant savings in energy, data center floor space
• Enabled the company to effectively monitor revenues and margins, apply taxes correctly and quickly, and detect data losses due to errors or fraud by consolidating all
key subsystems, such as financial reporting services or online services for subscribers
• Optimized company risk assessment processes, retrieving data 5x faster than before, executing risk analyses 2-3x faster
• Gained the ability to analyze and gain insight into key performance indicators—such as customer acquisition and churn, channel performance, average revenue per
subscriber, and network performance—2x fast for more timely and informed decisions
• Made systems fault-tolerant by adding a new half-rack Exadata X2-2 for the company’s second data processing center
• Revised purchase plans for storage, as no other solution provides the performance of Oracle Exadata Database Machine
Business challenge Oracle solution • Enhance processing power to serve 25+ mln services subscribers, 6 bln
records, 60 GB data daily to its databases
• Make KyivStar’s systems fault-tolerant
• Improve analytical calculation perf., as well as financial reporting, to quickly
provide management insight into the company’s financial position
• Correctly calculates mobile and landline telephony taxes
• Facilitate the detection of data losses (erroneous operations or fraud), for
periodical reporting required by online services
Results
• Deployed Oracle Exadata to achieve record-breaking data processing,
increasing financial and analytical calculation performance by 300% to
500%, and providing KyivStar with the foundation to remain the leader in
the Ukrainian telecommunications market
• Deployed Oracle Active Data Guard to improve system reliability, freeing
IT resources for reporting and analytical tasks, (25 mln subscribers
analysis by services, zones,call)
KyivStar, JSC is Ukraine's foremost mobile communications and mobile internet provider, one of the most visible UA brands. Its wireless GCM network provides coverage
accessible to approximately 99% of the UA population. In Oct 2010, KyivStar merged with Beeline-Ukraine, a leading provider of landline communications and
communication solutions for business clients to create the largest private communications company in the country, serving 25 million subscribers.
Customer profile
What is our recommend
Roadmap?
Enterprise Evolution To Cloud Computing
Optimized Silo Cloud Consolidated
Compute, Storage, Network Building Blocks
Engineered Systems Optimized Systems
Oracle Cloud Offering Software. Hardware. Complete.
Building the 21st Century Datacenter
Exalytics
In-Memory
Machine
Exadata
Database
Machine
Exalogic
Elastic Cloud
Oracle
Database
Appliance
SPARC
SuperCluster
T4-4
Big Data
Appliance
Cloud Computing Delivers Real Benefits
• Solution: • JAP – Java Application Platform
• DHP – Database Hosting Platform
• CHP – Compute Hosting Platform
• Centralized deployment of 200+ apps
• Oracle:
• WebLogic Server 10.3
• Oracle Database 11g
• Solaris
• Sun M-Series/T-Series
• Benefits: • 35% reduction in operating costs
• 30% reduction in project costs
• 44% power consumption avoided in
4 years, while doubling capacity
• No downtime incidents in 3 years
• Solution: • “Oracle as a Service” PaaS
• Consolidate 300 small to medium database
environments onto 3 clouds
• Advanced chargeback model for cost recovery
• Oracle:
• Oracle Database 11g
• Exadata
• Benefits: • 50% operating cost improvement
• P&L breakeven in Year 1
• Server utilization: 15% 80%
• Elasticity – CPU can be taken from resource pool
as needed
Summary
Oracle Hardware And Software Engineered To Work Together.
• Innovation delivered faster
• Better performance, reliability, security
• Shorter deployment times
• Easier to manage and upgrade
• Lower cost of ownership
• Reduced change management risk
• One-stop support
Assembly Kit vs Complete & Engineered Products The choice is yours