HITTING THE MARK HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS? dotMailer.co.uk/retail @SkipFidura
Hitting The Mark by Skip Fidura
May 19, 2015
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
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HITTING THE MARK
HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS?
dotMailer.co.uk/retail @SkipFidura
60 global brands…that you can outdo
Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive
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Sign up
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Follow up
Follow up
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Credibility
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Deliverability
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Images
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Images
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ALT text
Rendering
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Link to web version
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Personalisation
Personalisation
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The offer
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Mobile
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Mobile
Tying It All Together
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Landing page
Unsubscribe
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Subject lines
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Subject lines: language
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Follow: @dotMailer
Download: dotMailer.co.uk/retail
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