Top Banner
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Hitler’s Children Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
11

Hitler's Children

Mar 08, 2016

Download

Documents

Sean Bello

Campus Circle's efforts promoting the L.A. release of Hitler's Children.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Hitler's Children

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Hitler’s Children Print, Online and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Page 2: Hitler's Children

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, online editorial, calendar listings and

sweepstakes hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper

in Los Angeles. • Social Media Campus Circle disseminated information regarding the event through our social

media channels.

Page 3: Hitler's Children

Hitler’s Children Campaign Recap

Banner Advertising - 309K impressions, 167 clicks Trailer Page – 186 Page Views

Social Media – Posts to Facebook (6,258 likes), Twitter (2,837 followers) Calendar Page Views – 236

Newsletter Banner Ad – 2wks, 38 Clicks

Total Page Views – 589 Total Clicks – 205

Page 4: Hitler's Children

Print Ads – Campus Circle 30,000 Circulation • 90,000 Readership (1/31 issue)

Page 5: Hitler's Children

Print Ads – Campus Circle 30,000 Circulation • 90,000 Readership (2/14 issue)

Page 6: Hitler's Children

Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 309K. Clicks – 167.

Page 7: Hitler's Children

Campus Circle

Newsletter

Emails – 26K Opens – 2,777 HC Clicks – 38

Number of Emails - 2X

Page 8: Hitler's Children
Page 9: Hitler's Children

Online Calendar

Page Page Views – 236

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 10: Hitler's Children

Trailer Page

Page Views – 186 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 11: Hitler's Children

Social Media Twitter – 2,837

Facebook – 6,265 sample posts