History & Role of Technology in Business Communication.

Members:

Junaid Inam

Ameer Ullah

Esar Ali

Hashmat Ullah

ROLE OF TECHNOLOGY IN BUSINESS COMMUNICATION

Why to communicate?

To exchange thoughts ,feelings or information

Bringing satisfaction to needs

Establishing credibility & goodwill in business

Technology and Business Communication

Very much strong relationship

Like on all other affairs

Revolution revolutionized

Dramatic influences on Business

Chief area being blessed (Communication)

Three steps of Communication

Thought: A concept, idea, information, or feeling

Encoding: Words or other symbols.

Decoding Translates the words or symbols

verbal and non-verbal forms

Spoken words

Written

body language

eye contact

sign language

Facial expressions

media content such as pictures, graphics, sound, and writing

History of Communication

Goes back to pre-history

Significant changes in interactional techniques

Range from “Exchange” to full discussion, mass interaction

Totally changed to conversation 1000,00 decades ago

Signs were developed 30000 decades ago

Writing about 5000 decades ago.

SYMBOLS

o Definition

Takes the form of words, sounds, gestures, or visual images

Used to convey idea or belief

A red octagon may be a symbol for "STOP“

On a map a picture may represent a “campsite”

Numerals are symbols for numbers

Personal names are symbols representing individuals

A red rose symbolizes love and compassion

(3500 -2900 BC)

History of Communication

The Phoenician developed alphabet

The Sumerians developed cuneiform writing –

pictographs of accounts written on clay tablets

Egyptians developed Hieroglyphic writing

History of Communication (Continued)

1755 BC: Greeks used phonetic alphabets written

from left to right

1400 BC: Oldest record of writing on bones in

China

1270 BC: First Encyclopedia written in Syria


900 BC :The very First postal service in China

776 BC: First recorded use of homing pigeons

500 BC: Greeks started first Library

105 BC: Tsai Lun of China invents paper


200 to 100 BC: Messengers by feet or on

horseback

Messengers’ relay stations along the route

Fire Messages from relay station sometimes

instead of humans


o 14 AD: Romans established postal service

o 37 AD: Heliographs :mirror first used by Roman Emperor

o 100 AD: First bound Book


1450 AD: Newspaper appear in Europe

1714 English man Hinry Mills receives first patent

for typewriter

1843 AD: Samuel Morse receives patent the first

long distance telegraph

Alexander Bain first patents for Fax Machine


1876 AD: Thomas Edison ,Mimeograph – Copying

machine

Alexander Graham Bell Electronic Telephone

1899 AD: Sounds recording & Speakers invented

1916 AD: Radios start broadcasting


1925 AD: John logie Baird transmits the first

television experimental signal

1944 AD: Computer’s like Harvard Mark 1 put into

public service – The age of information science

begins


1951 AD: Computers are first sold commercially

1958 AD: Carle Carlson invents photocopier

1966 AD:Xeroz invents the first telecopier- the first

successful fax machine


1969 AD: ARPANET – the first internet started by MIT

1969 AD: First cellular phone communication network

started in Japan

1980 AD: First laptop computer sold to public

Electrical telegraph 1832-1990

Early work in 1750’s.

Invented by Baron Schilling in 1832.

Fax1846-Present

Early work by Alexander Bain in 1846.

In 1881, Shelford Bidwell constructed first telefax machine.

In 1924, Richard H invented the wireless photo radiogram.

Telephone1876-Present

Invented in 1876 by Alexander Graham Bell.

First two way direct communicator device.

Radio 1896-Present.

Invented by Gugliemo Marconi in 1896.

Information, such as sound, is carried by radio.

Walkie-talkie1937-Present

Portable, 2 way radio transceiver realized in 1937 by Donald.

Development during the Second World War by Alfred J. Gross, and Motorola.

Television 1927-Present

Invented by Philo T. Farnsworth in 1927.

Transmit & receive moving images & sound.

Mobile Phone1973-Present

First cell phone was demonstrated by John F. Mitchell

& Dr Martin Cooper of Motorola.

A hand phone that can make & receive telephone calls.

WHAT IS SOCIAL MEDIA

• Social media refers to the means of interaction

• among people in which they create, share, provide and exchange information and ideas online through networks

Why to Use Social Media

o Promoting work and event

Building a community/network

Gathering feedback

Discussion and sharing

Interaction with people

Social media sites/tools

Face book:

Founded on Feb. 4 2004 markzukerberg

1.15 billion people account

F.b used for messaging, voice calls, following

Most of the revenue comes from advertising

Skype:

Founded in 2003

Allow people to communicate

through video calling, and instant messages

Can be Contact to land line and mobile phones

Twitter:

Founded on march 2006

Enable users to send and read text messages

2700 employees are working, revenue earned in 2013 was $ 317 million

200 million users around the globe

Allow users to watch TV events

You tube:

Created in 2005 and owned by Google in 2006 for $1.65 billion

Users can upload, share, view videos

Gmail:

Provided by Google in 2007 to public

Google video and voice chat: Allow users to make free calls from their Gmail account

Google wallet: Allow users to send money as email attachment to people having bank account or Google wallet account

Google hangout: launched on may 2013 allow users to send instant messages and video chat

It also allow users to hold conversation b/w two or more people

Hoot suite:

It is a social media mgt system for brand mgt created in 2008

It helps the users to integrate the face book, twitter, LinkedIn, Google+, MySpace, vimeo and word press.

Has over 7 million users

Blogs:

World wide web allow users to discuss, share, info and ideas

a) Personal blogs:

b) Micro bogging:

c) Corporate and organizational blogs:

Opportunities for social media

Promote your company brand

Engage your customers

Employee engagement

Cost effective

Share information about company

Improved recruiting techniques

Opportunity to listen

Challenges to social media

Privacy concerns

Diversity

Transparency

Safety of personal information

ADVERTISEMENT

SOURCE COMMUNICATION

THROUGH TECHNOLOGY

Communication in the form of advertisement

It is a specific communication task which

is to be accomplished with a specific target

audience during a specific period of time with

the use of technology.

Different technology is used to accomplished

each advertisement.

Objective of advertisement

Informational advertisement

Persuasive advertisement

Reminder advertisement

Informational advertisement

Building the primary demand

Telling market about a new product

Explaining how the product work

Building a brand and company image

Suggesting new use for product

Describing available service and support

Persuasive advertisement

Encouraging customers to switch to your brand

Convincing customers to tell others about the brand

Persuading customers to purchase now

Building brand preference

Changing customer’s perception of product value

Reminder advertising

Maintaining customer relationship

Reminding customer that product may be needed in

the near future

Reminding customer where to buy the product

Keeping the brand in customer mind during off

season

Execution styles

The approach, style, tone, words, and format used for executing an advertising message.

Different execution styles are as following:

Slice of life Lifestyle

Fantasy Mood or Image

Musical Personality symbol

Technical expertise Scientific evidence