History of music videos

HISTORY OF MUSIC VIDEOS

VICKIE HOYLE

IN THE BEGINNING

O ALTHOUGH IN THE 1920S FILMS BY

THE LIKES OF OSKAR FICHINGER

WERE ACCOMPANIED BY MUSICAL

SCORES, IT WASN’T UNTIL THE MID

1950S THE EARLIEST MUSIC PROMOS

WERE FILMED.

MUSICALS

O IN THE 1930S THE NEW FILM GENRE OF MUSICALS CAME ABOUT.

O A MUSICAL IS “A STAGE, TELEVISION OR FILM PRODUCTION UTILIZING POPULAR-STYLE SONGS.. DIALOGUE.. TO EITHER TELL A STORY…OR SHOWCASE THE TALENTS OF THE WRITERS AND/OR PERFORMERS”.

O SOME OF THE FIRST EVER MUSICALS WERE “THE VAGABOND KING” AS WELL AS “GOLDEN DAWN”.

MORE OF THE 1930S

O ALSO IN THE 1930S CAME “SCREEN

SONGS” THESE WERE BLACK AND

WHITE CARTOON FILMS WHICH

WOULD INCLUDE LYRICS, WITH A

BOUNCING BALL ABOVE THEM SO

THAT AUDIENCES COULD FOLLOW

THE LRYICS (KARAOKE STYLE)

THE 1940S

O AT THIS POINT MUSIC VIDEOS WERE

BEGINNING TO BE USED AS

PROMOTIONAL VIDEOS VIA

ANIMATION.

O AN EXAMPLE WOULD BE “FANTASIA”

WHICH WAS USED TO ADVERTISE

CLASSICAL MUSIC AND SHAPED THE

IDEA OF ANIMATION BEING FORMED

AROUND A SONG.

SOUNDIES

O SOUNDIES ARE SEEN AS THE

ORIGNIAL MUSIC VIDEO

O DEFINITION OF SOUNDIES “FILMED

OR VIDEOTAPED RENDITION OF A

RECORDED SONG… PORTRAYING

MUSICIANS PERFORMING THE

SONG…INCLUDING VISUAL IMAGES

INTERPRETING THE LYRICS”.

SOUNDIES

O SOUNDIES WERE 3 MINUTE PIECES

RELEASED IN THE 1940S IN

NEWYORK, CHIAGO AND

HOLLYWOOD.

O THEY WERE DISPLAYED TO

AUDIENCES ON A PANOGRAM, IN

POPULAR PLACES SUCH AS NIGHT

CLUBS, BARS AND ARCADES.

THE 1960S

O BY THE 1960S MUSIC VIDEOS WERE

MORE DIFFERENCIATED, WITH

DIFFERENT STYLES OF

CHOREOGRAPHY, BECOMING MORE

SPECIFIC TO INDIVIDUAL ARTISTS

AND BANDS.

THE LAUNCH OF TOP OF THE POPS

O THE LAUNCH OF THE TOP OF THE POPS, HELPED TO START EXPOSING NEW STARS, INCREASING THE IMPORTANCE OF VIEWING ARTISTS/BANDS LIVE TO AUDEINCES AS IT WAS BROADCAST ON THE BBCAS WELL AS BEING SHOWN TO A LIVE AUDIENCE.

O IT WAS AT THIS POINT THAT THE BEATLES ALSO PRODUCED A MUSIC PROMO CALLED A HARD DAYS NIGHT, WHICH CONTAINED MANY OF THEIR SONGS.

THE BEATLES

O AFTER THIS POINT THE BEATLES

WENT ON TO CREATE 10 MUSIC

PROMOS FOR THEIR NEXT ALBUMS,

THUS BRINGING ABOUT THE BIRTH OF

VIDEO PROMOTION.

BIRTH OF MUSIC VIDEO 1975

O QUEEN PRODUCED A MUSIC VIDEO

FOR THEIR NEW SONG BOHEMIAN

RHAPSODY. THE MUSIC VIDEO THAT

THEY CREATED WAS CONSIDERED

GROUND BREAKING BECAUSE OF ITS

STYLISTIC DIFFERENCES AS IT

CONTAINED SPECIAL EFFECTS AND

USED EDITING AFTER FILMING,

SOMETHING WHICH HADN’T BEEN

DONE BEFORE.

THE LAUNCH OF MTV

O MTV WAS LAUNCHED IN THE AUGUST

OF 1981.

O INITIALLY MTV WAS A CHANNEL

SOLEY DEDICATED TO THE PLAYING

OF MUSIC VIDEOS 24/7.

O THE FIRST VIDEO TO EVER BE

PLAYED ON THE CHANNEL WAS

“VIDEO KILLED THE RADIO STAR” BY

THE BOOGLES.

MICHAEL JACKSON-ICONIC MUSIC VIDEO

O IN THE YEAR 1983, MICHAEL JACKSON

BROUGHT OUT HIS MUSIC VIDEO FOR

HIS NEW SONG THRILLER. NOW THIS

MUSIC VIDEO IS CONSIDERED ONE

OF THE MOST SUCCESSFUL AND

ICONIC MUSIC VIDEOS OF ALL TIME,

WE ALL KNOW THE DANCE.

1985-VH1

O THE NEW CHANNEL VH1 IS BEING

USED IN ORDER TO CREATE A

LARGER AUDIENCE FOR MUSIC

VIDEOS BY TARGETTING OLDER

PEOPLE.

O IT WAS ALSO IN THIS SAME YEAR

THAT THE FIRST EVER ANIMATED

MUSIC VIDEO WAS RELEASED BY

AHA- “TAKE ON ME”.

THE COSTLY 1995

O IN 1995 MICHAEL JACKSON AND

JANET JACKSON CAME TOGETHER TO

CREATE A MUSIC VIDEO FOR THEIR

SONG “SCREAM”, WHICH WOULD END

UP COSTING THEM 7MILLION TO

PRODUCE, MAKING IT THE MOST

EXPENSIVE MUSIC VIDEO OF ALL

TIME.

THE LAUNCH OF YOUTUBE AND ITUNES

O IN 2005 YOUTUBE WAS LAUNCHED,

WHICH MADE MUSIC VIDEOS EASILY

ACCESSIBLE TO A MUCH LARGER

AUDIENCE.

O IT ALSO HELPED CREATE FAME FOR

MANY PEOPLE AS THEY CAN POST

VIDEOS ON IT.

O IT WAS ALSO AT THIS POINT THAT

ITUNES WAS LAUNCHED, NOW

ALLOWING PEOPLE TO DOWNLOAD

MUSIC, SO THEY CAN LISTEN TO

MUSIC WHENEVER THEY WANT.

VEVO 2009

O THIS IS A MUSIC VIDEO WEBSITE

WHICH LINKS TOGETHER WITH

YOUTUBE AS WELL GOOGLE, MAKING

YET ANOTHER SOURCE FOR PEOPLE

TO WATCH MUSIC VIDEOS ON.

PRESENT DAY

O NOW IN THE PRESENT DAY

WHENEVER A SONG IS RELEASED IT

IS NEARLY ALWAYS ACCOMPANIED BY

A MUSIC VIDEO.

O THE MUSIC VIDEOS PURPOSE IS TO

HELP ADVERTISE THE SONG, SHOW

THE MEANINGS BEHIND THE SONG

AND ULTIMATELY TO ENTICE

AUDIENCES INTO BUYING THE SONG.