From Bubbles to Troubles… From Bubbles to Troubles… Hasan M & Tarek K
Jun 29, 2015
From Bubbles to Troubles…From Bubbles to Troubles…
Hasan M & Tarek K
At A Glance…
• The Coke story begins in 1886, Atlanta, Georgia USA
• John Pemberton, a chemist, seeks a remedy for his addiction to morphine. He begins to experiment with kola nut and cola wine additives.
• He gets it right and brews the first batch of Cocoa – Cola in his backyard.
• After selling his new product at the Jacob’s Pharmacy soda fountain, it becomes an
instant hit.• He later sells the business.
Development Over TimeThe brain-child of a Civil War veteran in 1886
New management in 1892 by American Asa Candler
Expansion of the business in the 1930s Depression Era.
Billionth Gallon of Coke sold in 1944
1985-Onwards: A new formula and offices in over 200 nations
Home Economy Baby!• Coke is arguably most associated with one thing-----
AMERICA, which proves to be the home economy of this soda giant
• Having been invented by an American chemist, in an American city of an American state for the American people, Coke has established its home economy USA style.
• Address: One Coca-Cola Plaza, Atlanta, Georgia, USA
‘Industrie’
• Coke is a cash cow.
• It belongs to an ever sprawling species of companies with one common denominator, one common industry------Soft Drinks
• Its been appraised at hundreds of billions of dollars in both revenue and capital.
• Coke contributes around $80 Billion to this global extravaganza
Where in the World?Did you know Coke offers over 3,500 products in over 200 nations?
Below is a projection of Global Plants and Head Offices:
Rationale Why would coke choose to promote, sell and advertise in so many nations?
• Maximises their profit margin with a larger consumer audience.
• Promotes trade and relations across nations
• Gives an economic boost towards the soft drink industry
• Increases global awareness of the American label• Job creation and economic certainty for developing nations.
Worker Rights and Liberties
• Coke has been criticised over 179 documented cases of racial discrimination in the US, bottling plant murders in Mexico and even negotiation with paramilitary forces in South America.
• Organisations such as ‘Killer Coke’ have responded to such alleged violations.
• Coke has responded with its version of the United Nation Declaration of Human Right and claims, ‘The reputation of the Coke is build on trust and respect’.
References (1)Web Sources:
• http://www.thecoca-colacompany.com/citizenship/human_rights_statement.html (21/08/12)
• http://www.cracked.com/funny-3824-coke/ (21/08/12)• http://www.indiaresource.org/campaigns/coke/2005/
cokechallenged.html (21/08/12)• http://inventors.about.com/od/cstartinventions/a/coca_cola.htm
(21/08/12)• http://www.youtube.com/watch?v=FRvgzxlpxts (21/08/12)• http://www.thecoca-colacompany.com/heritage/ourheritage.html
(21/08/12)
References (2)Academic Literature:•
http://books.google.com.au/books?hl=en&lr=&id=DJjiOUGUg2kC&oi=fnd&pg=PA249&dq=coca+cola&ots=h4TchvX-cr&sig=gWL7D6XIVosQpukpYnAkoxOBwMs#v=onepage&q=coca%20cola&f=false (The Globalisation of Markets, Theodore Levitt, MIT Press, 1993)