1 HISTORIC ORIGINS OR CORPORATE IDENTITY
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HISTORIC ORIGINS OR CORPORATE IDENTITY
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SYMBOLISM
DOVEpeacepurity VULTURE
evildeathpurification
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HERALDRYshieldcrestcoat of arms
shieldprotection,longetivity,confidence
coat of arms of French adventurer Antoine de la Mothe, sieur de Cadillac
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RELIGIOUSreference to a religious instruments or theory such as the bible of one’s religion.
Dominus illuminatio mea which is taken from the opening of Psalm 27 :The Lord is my light
dieu et mon droit =God and my right
meaningGod has divine right to rule the leader
three crownsKing Edmund the Martyr, King Arthur and Jesus Christ.
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MILITARYreference to a military academy,army weaponery,uniform pattern,national symbol,etc
countrynorth & southamerica
weaponryguns
weaponrysword
letter ‘M’
Semper fidelis is a Latin phrase that means “always faithful”or “always loyal”
steel ballto protect
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GOOD& BADLOGOS
1.Food & beverages2.Corporate3.Fashion4.Music5.Film6.Non Profit organizations7.Culture8.Art & Design
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FOOD &BEVERAGES
BAD
symbolismof tea leaves
colour contrasttoo strong
unsuitable placement
too thick,barely readablefrom afar
lack of negative space & aesthetic values
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FOOD &BEVERAGES
symbolismof chef’s hat and ?
what doesit represent?
looks like it’s cuton the bottom
too much going on
colour contrasttoo strong
BAD
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FOOD &BEVERAGES
symbolismof juice’ssplash
too thick
TIRES the eyes by just reading it
bad colour contrast+NO aesthetics
BAD
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FOOD &BEVERAGES
personalhistoricreference
easily recognizablepersonalizedfont
unique
eye-catching color,fits every one of itspackaging
GOODWilliam Kellogg’s initially signed each product,it became the logo
brand originality ismaintained & preserved
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FOOD &BEVERAGES
the use of a good friendly font without looking overdone or cheap
slanted3d effect,friendly
it’s colorful yet nice to see, the color is in balance with each other
GOODcatchy and one of a kind name
The word skippy means “to be right on something” so people usually say “damn skippy” like damn right.
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FOOD &BEVERAGES
personalhistoricreference
its slanted upwards, giving a positive and fun feeling
it is unique and instantly recognizable
good use of minimal colour
GOODhistorical name origin
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CORPORATEsymbolismof electricity& water
it looks cheap and easy to make
poorly designed because it’s a very direct interpretation
the color choice are very contrast against each other
BADwhy serif? wrong choice
illustration couldbe better
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CORPORATEsymbolism
it looks cheap and easy to make
looks like a ‘G’ to me poor colour choice
BADit doesn’t scream what the company’s selling
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CORPORATEdirect symbolism
very directpoorly designed because it’s a very direct interpretation
it looks like it’s made by a 3 year old child using the paint app
BADthere’s no colour or anything that makes it attractive
The use of chalky font just doesn’t work
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CORPORATEsymbolism of idea&principles
friendly font
each has a meaning
GOODvery distinctive and unique
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CORPORATEsymbolism
antique & vintage without being outdated
distinctive,looks good on everything
the meatballtimeless
GOODFULL OF MEANING
-The round shape of the insignia represents a planet. -The stars represent space. -The red v-shaped vector represents aeronautics. -The circular orbit around the agency’s name represents space travel.
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CORPORATE
stable brandiconic,even the bottle itself became an iconic logo
it’s unique, Spencerian script – a popular writing style back then.
GOOD
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FASHIONthere’s nothing that screams ‘luxury’ from the logo
BADthere’s not unique symbol, it rather looks like a force stamped logo
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FASHIONanyone can make this
BADno unique trademark
poor type choice
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FASHION
symbolism of a country
bad TYPE choice
BAD
no aesthetic values
bad color choice
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FASHIONit’s a uniquetrademark logo
GOODeye catching, simpleeasy to recognize
has a meaning behind it
personalhistoricalsymbolism
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FASHIONit has become one of the most recognizable logo in the fashion industry
GOODthey’re actually applied to the iconic design of the bags themselves
even if the name in the logo is removed, it is still recognizable
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FASHIONbright red, eye catching, represents youth, passion, and energy
GOODeasily recognizable
it’s instantly recognizable though some designers debate that its too simple
personalhistoricalsymbolism
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MUSICsymbolism
It would be better off without the “island”
wrong colour choice / no symbol representing “music group”
BADthere’s too much going on with the logo
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MUSICno aesthetic value at all
the ink splatters just doesn’t work
BADwrong choice of type
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MUSICtype is too curly and hectic
the ink splatters just doesn’t work
BAD it’s not nice to the eyes
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MUSICsymbolism it’s instantly
recognizable
it’s iconic, people often use it as a representation/ symbol of rock
GOODa symbol that screams sensuality
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MUSICstays close to the originality of the company
I like how they didn’t change the original apple logo itself instead they just added “music”
GOODsimple, minimal
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MUSICvery simple and easy to make but enough to make it interesting
it looks aesthetic and modern just like the city itself
GOOD
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FILM lack of aesthetic values
BAD
wrong choice of type,hard to read
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FILM it’s so tacky,it looks like it belongs on a snack packaging
looks like its targetted for kids when its not
BAD
it’s science fiction but it doesn’t look like sci fi at all
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FILMIT IS SO SO SO BAD
IT IS HARDLY READABLE
BAD
it looks like an accident instead of a logo
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FILMits iconic and looks friendly without looking too bubbly and forced
GOOD
it’s one of the most recognizable logo and would look good even if written with chalk or other brushes
historical backgroundit’s based from walt disney’s own signature, the “D” is just intensified
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FILMcolorful,childish, but not cheap
GOOD
IT LOOKS good on everything, just right colour combination
its unique
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FILMit isn’t flat
GOOD
it screams ambiguityit’s curved, making it unique although it is subtle
it’s modern and simple compared to the one before
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NON PROFITORGANIZATIONS
symbolism
it’s too ‘blocking’
i do not like the color choice
BADtoo much going on
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NON PROFITORGANIZATIONS
symbolism font is not readable
can be modernized
a mother bird and a heart inside a house, providing shelter for unfortunate families
BADit’s actually good already but the gradient makesit bad
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NON PROFITORGANIZATIONS
symbolism
it should only take one look to know what the organization does
It is too simple and the shape cannot be seen clearly
BADwisma cheshire
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NON PROFITORGANIZATIONS
symbolism
good use of color, it looks like it belongs to an agricultural company
simple but its enough to tell the story
GOODSMART
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NON PROFITORGANIZATIONS
symbolism
it’s a simple logo, but i like it because its something new
effective and good color scheme
GOODsymbolism : a switch sign/arrow anda person
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NON PROFITORGANIZATIONS
symbolism friendly,readable font
very good colour scheme
GOODsymbolism : helping hand into a circle
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RETAIL
symbolismof musical note
it’s a symbolism of a music note combined with letter m
NO aesthetic valuesall the colors are bold and THE GRADIENT IS MAKING IT WORSE
BAD
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RETAIL
no aesthetic values
BAD fontno symbolism or anything
BAD
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RETAIL
symbolismof star
no aesthetic values
DIRECT INTERPRETATIONvery generic symbol
such a bad font choice
its not distinctive at all
BAD
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RETAIL
symbolismof target
Its distinctive,using the color red is good for a simple logo because it attracts the eyes
it’s very simple but recognizable
name can be erased from the logo and it’ll still be recognizable
GOOD
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RETAILaesthetically simple,modern, and pretty
colourful,simple
looks like a retail store logo
GOOD
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RETAIL
classic, elegant
can be modified and put in different backgrounds
pretty typeface
GOOD
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CULTUREsuch a cliche symbol and simple illustration
so boring
BADattempt to have a font that looks traditional but failing
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CULTURE not aesthetic
looks like xiao long bao but triangle?
BADvery boring to see, not eye catching
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CULTUREchoose one,too hectic
too much bold color combination
BADdrains energy from your eyes
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CULTURE modern and vintage at the same time
vintage, pretty muted color,complicated but pretty design
GOODsuccessfully created a cultural logo without using a person so it didn’t create any conflict
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CULTUREgood visualization of hawaiian culture
readable and suitable type, distinctive
GOODaesthetically pretty
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CULTURE
good color combination
looks good in traditional hanzi?! wow!
GOODvery simple but the meaning can be seen directly
readable and aesthetic
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ART & DESIGN why the
combination of these two fonts and no symbol at all
BADlooks like it’s unfinished
looks so lazy
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ART & DESIGN
it looks tacky, the type makes it look tacky
BADit’s not aesthetic enough
doesn’t look like its made for an art museum and gallery
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ART & DESIGN
no iconic symbol or anything distinctive
BADlooks so lazy
LOOKS like its made using microsoft paint
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ART & DESIGN
it’s hard to depict van gogh so this is enough
GOODaesthetic
very simple and easy to make but the down thing makes it interesting
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ART & DESIGN
interesting color choice, good color choice, IT STANDS OUT
GOODsmart W & A
very modern
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ART & DESIGN
the new logo development looks modern and more readable
GOODsimple,pretty
OLD LOGO NEW LOGO
the way you read it is like the way you pronounce it
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THANKS !!
THANKS !!
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