Historic Center management plan Seminar: Bucharest Historic Center Revitalisation 29 June 2005 Presentation: IHS Romania SRL.

Historic Center management plan

Seminar:Bucharest Historic Center Revitalisation

29 June 2005

Presentation: IHS Romania SRL

Territory of stylistic and social contrasts.

The stage of various low scale real estate attempts.

The last 10 years consist in both achievements and destructions, values have been gained/acquired or lost.H

isto

ric

Cen

ter

Centr

al A

reas

proof of physical past: objects

identity: socio-cultural: symbols

utility: economic: functions

The projects started with normative ideasregarding the preservation and rehabilitationof certain important city areas, considering that funds for this actions will be found.

Time and energy have been spent onthese studies/plans, but in the end itwas revealed that there were no fundsfor their implementation.

Research for urban functions demand, real estate market cycle and

its capacity of absorption were omitted

Featu

res

19

90

/19

95

CE

E

New

govern

ance

sy

stem

New system of financial/fiscal relations

project

from an object of the past to a document of the past;

from art & monumental to environment;

from a festive ground to a development tool;

from a sectoral approach to integration;

from physical restoration to social repositioning.

Pre

sen

t te

nd

en

cies

CEE

100%public

100% private

0

Small improvement programs

Low scaleuninstitutionalised

Large Scaleinstitutionalised

Public Pattern

Program for our house

Commercial pattern

Low

sca

le

unin

stit

uti

on

alis

ed

Larg

e S

cale

inst

itu

tionalis

edPu

blic

Privat

e

Partn

ersh

ip

Con

tem

pora

ry T

en

den

cies

CE

E

site’s economic and social repositioning: increasing of the demand

financial resources: municipal assets management

financial management: active, passive, credits,public budget, trust funds, structural funds

subvention strategy: per brick or per citizen?

fiscal facilities: business and/or investments tax, VAT, rapid amortization

conversion of the social aid into services

revitalisation agencies

human resources training programs Rehabili

tati

on P

ole

s

Financial Management Financial Management

Market analysisMarket analysis

Marketing mixMarketing mix

Promotion PoliciesPromotion Policies

Ways of Communication Ways of Communication

Action PlanAction Plan

Asset ManagementAsset Management

Leadership Forms Leadership Forms

Vision & GoalsVision & Goals

Forms of organisationForms of organisation

Types of organisationTypes of organisation

Policies/programs/projectsPolicies/programs/projects

Communication

Plan

Communication

Plan

Marketing

Plan

Marketing

Plan

Institutional

Plan

Institutional

Plan

Development StrategyDevelopment Strategy

CONDITIONS PROJECTS /CODE

Condition 1Acceptance of the strategy

by the urban actors involved in the process

PROJECT CODE 1.01 PROJECT TITLE ENSURING THE ACCEPTANCE OF PUZ AND THE HISTORIC CENTER DEVELOPMENT STRATEGY

Condition 2 Presence of an organisational capacity for managing the strategy implementation

PROJECT CODE 2.01 PROJECT TITLE ORGANISING THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES – CADASTRE FOR THE CO-ORDINATION OF THE HISTORIC CENTER REVITALISATION PROCESS

PROJECT CODE 2.02 PROJECT TITLE CONSOLIDATING THE CAPACITY OF THE PERSONNEL OF THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES – CADASTRE

PROJECT CODE2.03 PROJECT TITLE ORGANISING THE ACTIVITIES OF MUNICIPAL DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES – CADASTRE FOR THE MUNICIPAL ASSETS MANAGEMENT

PROJECT CODE 2.04 PROJECT TITLE DEVELOPING THE COMMUNICATION ABILITIES OF THE PERSONNEL IN THE DEPARTMENT FOR REAL ESTATE....

Condition 3 Selecting pilot projects

PROJECT CODE 3.01 PROJECT TITLE IDENTIFYING THE SITES FOR THE PILOT PROJECTS

PROJECT CODE 3.02 PROJECT TITLE STATING THE CONDITIONS FOR INTERVENTION IN THE PILOT SITE

Condition 4 Elaborating the communication project for the pilot site

PROJECT CODE 4.01 PROJECT TITLE PROMOTING THE PILOT SITE

PROJECT CODE 4.02 PROJECT TITLE COMMUNICATION FOR ATTRACTING INVESTORS AND CLOSING PARTNERSHIPS

PROJECT CODE 4.03 PROJECT TITLE COMMUNICATION WITH THE HISTORIC CENTER COMMERCIANTS

PROJECT CODE 4.04 PROJECT TITLE DIRECT COMMUNICATION WITH HISTORIC CENTER INHABITANTS

Condition 5 Organising the financial set-ups for the operations

PROJECT CODE 5.01 PROJECT TITLE ORGANISING ACTIVITIES FOR FINANCIAL MANAGEMENT OF THE PILOT PROJECTS WITHIN THE DEPARTMENT FOR REAL ESTATE, REGISTRY OF PROPRIETIES – CADASTRE

Identifying the partners

Elaborating the communication plan

Identifying the public and commercial projects

Coordinating projects with funding sources

Establishing the Lipscani revitalisation agency, as an instrument for land management

Elaborating the financial plan Lip

scani

20

05

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06