Hispanic Mkt. Packaging

Estudio Ray is a Visual Branding and Package Design Agency.

We create emotionally charged brand identities for companies and consumer products that wow the target audience, strive for brand domination, and create increased revenue and brand awareness for you.

We think strategically, work proactively and act decisively.

Success depends on standing out - not fitting in.

ABOUT US

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

• Results - Our Brands Get You Noticed and Boost Your Bottom Line.

• Cultural Relevance - For Hispanic Consumers, There is No One Size Fits All Approach.

• Unique Capability Across Cultures - Strong Expertise in Bicultural Communications.

• In Constant Touch with Societal Trends - Spot that which Motivates and Brings Change.

• Responsiveness to Client Needs - Timely, Accurate, Proactive and Decisive Account Management.

• Access to Top Talent - Direct Involvement with Key Principals.

• Credentials - Specialized Expertise and Award Winning Talent.

• Regulatory Knowledge - FDA and TTB Regulation and Review Standards.

• Wealth of Knowledge in Production & Printing Processes - Purchasing, Coordinating and Preparing Accurate Files for Various Packaging Components.

WHY US?

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Our clients are all experts in their business. We collaborate with our clients on every successful initiative. Below is a brief client list:

• Arizona State University

• Bath & Body Works

• Cocopah Indian Tribe

• Coffee Plantation

• Fennemore Craig

• La Tradición

• Medicis, The Dermatology Company

• Mi Ranchito Mexican Food Products

• Oro Verde Products

• Pfizer, Inc

• Pivotal Group

• Red Mountain Spa

• SkinMedica – Pharmacueticals

• 3 Brothers Coffee Company

• Wildflower Bread Company

• Xico, Inc. (multidisciplinary arts organization)

CLIENT LIST

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

We have won over 100 awards for our creative minds here at Estudio Ray - and we are proud of it! Below are a handful of our most prestigious awards:

• American Graphic Design Awards, from Graphic Design USA

• Ad•Q Award for Outstanding Advertising, - Cosmetic Dermatology

• Logo Lounge 2- International ID book

• Print’s Regional Design Annual (8x)

• Arizona AIGA Prisma Award

• Eighth Annual Beverage Packaging Global Design Awards - Bronze

• Creativity 31, Award of Distinction

• International Logo and Trademarks 5 Book

• The Big Book of Design Ideas

• Arizona AIGA Prisma Awards, Best of Show Award

• 7th Annual International Brand Packaging Awards, Gold

• Communication Arts May/June 1998 Featured in Article, “Great Ideas on Limited Budgets”

• Communication Arts Design Annual (2x)

• Packaging featured in PBC International Publications, “Food Wrap” book

• Phoenix Addy Awards, Silver

• Admissions Marketing Report, Gold

• American Advertising Federation, District 12 Addy

• Best In The West Addys

AWARDS

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

• Brand Strategy

• Product Naming

• Brand Identity

• Package Design

• Integrated Campaigns

• Sales and Marketing Materials

• Interactive Design & SEO

• POP and Consumer Materials

• Focus Group Facilitation

• Direct Mail

• Email Marketing

EXPERTISE AND SERVICES

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

• Review Goals • Past & Present Materials & Messages • In-Depth Interviews to Determine Likes & Dislikes • Focus Groups

• Review Social & Cultural Trends • Create Visual Board of Aspirational Elements

TrendAssessment

CompetitiveAnalysis

BrandPositioning

Creative Development &

Delivery

In-Depth Investigation

• Review Current Competition • SWOT

• Create Emotional Image of Brand • Client Reviews & Approves Creative Brief

4 STEP PROCESS1) Creative Development2) Design Refinement3) Design Implementation4) Production/ Delivery

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

A desired brand creates value and continuous cash flow. A formal process is invaluable.

C R E AT I V E B R A N D C H E m I S T RY ™ P R O C E S S

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Wildflower Bread CompanyIdentity, Brand Development, Packaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Coffee PlantationBrand Development, Packaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Joe Zuni’sIdentity, Brand Development, Packaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: MezcalIdentity, Packaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Outlook Aromatherapy Body CareBrand Development, Packaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Bath & Body WorksPackaging for Country Cottage Collection

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Mi Ranchito Mexican Foods ProductsBrand Development, Packaging for Sabores Tortilla Chips

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Buena Suerte VineyardsPackaging

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: 3 Brothers Coffee CompanyBrand Development, Packaging for Tres Hermanos Altura Coffee

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: Oro Verde ProductsIdentity, Brand Development, Packaging for Nopalitos Salsa (Made with Prickly Pear Cactus)

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

Client: La TradiciónIdentity, Brand Development, Packaging for Liqueur de Horchata

I D E N T I T Y D E V E L O P M E N T • N A M I N G • P A C K A G E D E S I G N • I N T E R A C T I V E • D I R E C T M A I L

ESTUDIO RA Y A Visual Branding Agency

S U CC E S S D E P E N D S O N S TA N D I N G O U T- N OT F I T T I N G I N

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