Hispanic Buyer Facts Every Auto Dealer Should Know

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HISPANIC BUYER FACTSEVERY AUTO DEALER SHOULD KNOW

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HISPANIC POPULATION STATISTICS

FACT #116% OF THE USA

POPULATION IDENTIFIED THEMSELVES AS HISPANIC.

AlturaAuto.comSee Full List


FACT #2IT IS ESTIMATED THAT HISPANICS WILL RISE TO

22% OF THE U.S. POPULATION BY THE YEAR

2025.AlturaAuto.comSee Full List


FACT #3IN 2014, THE TOTAL

HISPANIC POPULATION OF HISPANICS LIVING IN THE

U.S. 55.4 MILLION, AN INCREASE OF NEARLY

500% SINCE 1970! AlturaAuto.comSee Full List


FACT #4THE HISPANIC POPULATION RANKS AS ONE OF THE

YOUNGEST ETHNIC GROUPS.

(MEDIAN AGE OF JUST 29 YEARS) AlturaAuto.c

omSee Full List


HISPANIC BUYING POWER

FACT #5HISPANICS HAVE MORE THAN $1 TRILLION IN PURCHASING POWER

WITHIN THE U.S.



FACT #6IF THE HISPANIC MARKET WITHIN THE UNITED STATES

WERE TO BE ITS OWN COUNTRY, IT WOULD BE THE 12TH LARGEST ECONOMY IN

THE WORLD.AlturaAuto.comSee Full List


FACT #7FROM 2000 TO 2014, TOTAL

BUYING POWER OF THE HISPANIC MARKET

INCREASED BY 155% IN THE U.S



FACT #8BY 2019, IT IS EXPECTED

THAT HISPANICS WILL HOLD MORE THAN 10% OF THE BUYING POWER IN THE

UNITED STATES.AlturaAuto.comSee Full List


FACT #925% OF THE HISPANIC

CONSUMERS IN THE U.S. COME FROM HOUSEHOLDS WITH AN ANNUAL INCOME

OF $75,000 OR MORE.AlturaAuto.comSee Full List


HISPANIC AUTO

INDUSTRY FACTS

FACT #10IN 2014, HISPANIC AUTO

SALES GREW BY 15%, WHERE AS THE AUTO

INDUSTRY AS A WHOLE ONLY INCREASED BY 5.9%.



FACT #11IN 2014, THE HISPANIC

MARKET INCREASED AUTO SALES BY BRAND

- 100% INCREASE IN HONDA SALES - 96% INCREASE IN CHEVROLET & FORD

SALES



FACT #12TOYOTA IS THE LEADING

BRAND IN THE HISPANIC CAR PURCHASING MARKET

AlturaAuto.com

- TOYOTA – 16.9%- NISSAN – 12.3%- HONDA – 11.9%

- CHEVROLET – 9.2%

- FORD – 8.5%

See Full List


FACT #13IN 2014, 21% OF HISPANICS

WHO PURCHASED A CAR WERE DOING SO FOR THE

1ST TIME.



FACT #14THE TOYOTA COROLLA #1

CAR FOR HISPANIC BUYERS, WITH 19.3% OF THE

SUBCOMPACT MARKET.



THANK YOU!• HTTPS://FILAMENT.IO/APPLICATIONS/FLARE?

UTM_SOURCE=FLARE_WP&UTM_MEDIUM=DEPLOYMENT&UTM_CONTENT=FLAREBAR&UTM_CAMPAIGN=FILAMENT• HTTP://WWW.CENSUS.GOV/PROD/CEN2010/BRIEFS/C2010BR-04.PDF• HTTP://BLOG.RETAILING.ORG/6-IMPORTANT-STATISTICS-ABOUT-U.S.-HISPANIC-CONSUMERS• HTTP://WWW.PEWRESEARCH.ORG/FACT-TANK/2015/06/25/U-S-HISPANIC-POPULATION-GROWTH-SURGE-COOLS/• HTTP://WWW.ADWEEK.COM/SA-ARTICLE/TRUTH-ABOUT-HISPANIC-CONSUMERS-138828• HTTP://WWW.NBCNEWS.COM/NEWS/LATINO/LATINAS-ARE-BECOMING-ONE-RETAIL-INDUSTRYS-MOST-POWERFUL-

CONSUMERS-N378086• HTTP://WWW.AUTONEWS.COM/ARTICLE/20150518/RETAIL01/305189994/SALES-TO-HISPANICS-OUTPACING-THE-

MARKET• HTTP://WWW.HUFFINGTONPOST.COM/2013/09/23/AUTO-INDUSTRY-LATINO-MARKET_N_3975609.HTM

SOURCES

Hispanic Buyer Facts Every Auto Dealer Should Know

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