Hiring Veterans as a Strategic Advantage

Veteran Hiring:

@jbmustinMarch 13, 2016

John Mustin CEO, Wasabi Rabbit

STRATEGIC DIFFERENTIATOR

& CORPORATE IMPERATIVE

WHAT WE’RE TALKING ABOUT

WHAT WE’RE TALKING ABOUT

A GOOD BUSINESS DECISION

THE EVOLUTION OF “GOOD TO GREAT”

WHAT WE’RE NOT TALKING ABOUT

WHAT WE’RE NOT TALKING ABOUT

HANDOUTS

CHARITY

“THE RIGHT THING TO DO”

AGENDAThe Landscape

About Veterans

Hiring Objectives

MBA to MBX

How You Get There

AGENDA

THE LANDSCAPE

323M AMERICANS

THE LANDSCAPE

323M AMERICANS

2M MILITARY, ACTIVE & RESERVE

THE LANDSCAPE

323M AMERICANS

0.6%

SERVE

2M MILITARY, ACTIVE & RESERVE

2.6MTHE LANDSCAPE

VETERANS

250K2.6MTHE LANDSCAPE

VETERANS

JOB SEEKERS/YR

250K2.6MTHE LANDSCAPE

VETERANS

JOB SEEKERS/YR

20% UNEMPLOYMENT (18-24 Y.O.)

"The worst kind of poverty is not economic poverty, it is the poverty of values..” - Gen Colin Powell

SO LET’S TALK ABOUT VETERANS FOR A MOMENT

HONOR. COURAGE. COMMITMENT.

THESE WORDS:

SO LET’S TALK ABOUT VETERANS FOR A MOMENT

DUTY. HONOR. COUNTRY.

HONOR. COURAGE. COMMITMENT.

THESE WORDS:

SO LET’S TALK ABOUT VETERANS FOR A MOMENT

DUTY. HONOR. COUNTRY.

HONOR. COURAGE. COMMITMENT.

THESE WORDS:

INTEGRITY. SERVICE. EXCELLENCE.

SO LET’S TALK ABOUT VETERANS FOR A MOMENT

DUTY. HONOR. COUNTRY.

HONOR. COURAGE. COMMITMENT.

THESE WORDS:

MEAN SOMETHING

INTEGRITY. SERVICE. EXCELLENCE.

VETERAN CHARACTERISTICS

PRINCIPLEVALUES

ETHICS

INTEGRITY

ENTREPRENEURIAL

RESILIENTACCOUNTABLE

TECH SAVVY

TEAM BUILDER

COMMITTED

LOYAL

LEADERGLOBAL

DILIGENT

DIVERSE FLEXIBLE

MYTHS ABOUT OUR VETERANS

RIGID, MINDLESS DRONES

MYTHS ABOUT OUR VETERANS

RIGID, MINDLESS DRONES

AGGRESSIVE, RAMBO

MYTHS ABOUT OUR VETERANS

RIGID, MINDLESS DRONES

AGGRESSIVE, RAMBO

COURSE, UNREFINED

MYTHS ABOUT OUR VETERANS

RIGID, MINDLESS DRONES

AGGRESSIVE, RAMBO

PTSD

COURSE, UNREFINED

It is by no means enough that an officer of the Navy should be a capable mariner. He must be that, of course, but also a great deal more. He should be as well a gentleman of liberal education, refined manners, punctilious courtesy, and the nicest sense of personal honor.

He should be the soul of tact, patience, justice, firmness, kindness, and charity…In one word, every commander should keep constantly before him the great truth, that to be well obeyed, he must be perfectly esteemed.

-John Paul Jones

“

“

Image credit: wikipedia

"A man of character in peace is a man of courage in war.” - Lord Moran

A LEADERSHIP LESSON

“CHIEF, RAISE THAT FLAGPOLE.”

A LEADERSHIP LESSON

WHAT ABOUT RESERVISTS?

WHAT ABOUT RESERVISTS?

WORK

FAMILY

MILITARY

THE EVOLUTION OF HIRING OBJECTIVES

PRIOR EXPERIENCE

TRACK RECORD

THE EVOLUTION OF HIRING OBJECTIVES

PRIOR EXPERIENCE ADAPTABILITY

TRACK RECORD VALUES

THE EVOLUTION OF HIRING OBJECTIVES

PRIOR EXPERIENCE ADAPTABILITY

WHAT TO THINK HOW TO THINK

TRACK RECORD VALUES

LET’S TALK ABOUT RECOGNITION FOR A MOMENT

LET’S TALK ABOUT RECOGNITION FOR A MOMENT

“BRAVO ZULU”

(“WELL DONE”)

MBA

MBA MBZ

MBA MBZ

MISSION BRAVO ZULU

WHAT DOES AN MBZ DELIVER?

CAMARADERIE

PROFESSIONALISM

PROBLEM SOLVING

PERFORMANCELEADERSHIP

COMMUNICATION

RESPECTSACRIFICE

COOLNESS UNDER FIRE

RECAPPING, WHAT DOES AN MBZ DELIVER?

CAMARADERIE

PROFESSIONALISM

PROBLEM SOLVING

PERFORMANCELEADERSHIP

COMMUNICATION

RESPECTSACRIFICE

COOLNESS UNDER FIRE

RECAPPING, WHAT DOES AN MBZ DELIVER?

CAMARADERIE

PROFESSIONALISM

PROBLEM SOLVING

PERFORMANCELEADERSHIP

COMMUNICATION

RESPECTSACRIFICE

YOU KNOW WHO’S GOT YOUR BACK.

HOW YOU GET THERE

TAKE THE LEAP

FIRST…

EMBRACE AN MBZ

ACCELERATE ONBOARDING

ASSIGN A MENTOR

HIRE A VETERAN ADVOCATE

COMMUNICATE SENSE OF PURPOSE

THEN…

AND DON'T FORGET MILITARY SPOUSES & FAMILIES

WHAT YOU GAIN

HIGHER PERFORMANCE

IMPROVED RETENTION

TEAM INSPIRATION

A WINNING CULTURE

WHAT YOU GAIN

HIGHER PERFORMANCE

IMPROVED RETENTION

NOT JUST #S

TEAM INSPIRATION

A WINNING CULTURE

WHERE CAN YOU TURN?

BE A CATALYST FOR CHANGE.

QUESTIONS

"Only the dead have seen the end of war.” - Plato

ABOUT THE SPEAKER

Wasabi Rabbit is a veteran-owned marketing communications firm specializing in strategy, brand and sales-driving campaigns. The agency’s expertise in customer behavior, digital technology, analytics, and today's complex media ecosystem leads to award-winning creative that stands out in today’s multi-channel, multi-screen, and social marketplace. Wasabi Rabbit's B2B and B2C clients appreciate the delivery of innovative, business-building plans leveraging unique insights and fresh thinking to connect with target markets.

www.wasabirabbit.com | #WasabiRabbit

As Founder and CEO of Wasabi Rabbit, Mustin envisioned the concept of the digital platform as the delivery vehicle for comprehensive online brand and marketing experiences to complement traditional efforts. He has been instrumental in building the agency's stellar portfolio and fueling its reputation for innovation, brand development and integrated performance marketing. Focused on guiding the company’s strategy, Mustin leads business development while managing strategic partnerships and key customer relationships.  Most recently, he has been acknowledged for his ability to manage large-scale engagements delivering meaningful brand and campaign experiences for global clients such as Hughes, Marketwired, Sysomos, Guardian Life Insurance, Ernst & Young, Deutsche Bank, Fidelity Investments, Lending Tree, L.L. Bean, Subway, and more. Mustin brings this talent, proficiency and leadership to Wasabi Rabbit. 

John’s professional background is comprised of a formidable cross section of brand strategy, marketing, digital, technology, advertising and management spanning 26 years. His track record of creating and managing global and domestic brand development and integrated campaigns includes his tenure at GlobalWorks Group LLC, MMB NY, Harte-Hanks and Lotus Interworks - and spans multiple sectors including social media, technology, financial services, insurance, retail, automotive, healthcare, telecommunications and veteran causes. Prior to founding Wasabi Rabbit, John was an equity Partner and the Chief Marketing Officer at GlobalWorks, where he delivered consistent year-over-year revenue and profitability growth while managing the Brand Planning, Account Services, Consumer Research and Media Services practices.  A frequent industry speaker and start-up advisory board member, he has held significant leadership positions in enterprises ranging from large, publicly traded companies to start-ups in the tech and digital space.

A Captain in the US Navy reserve and a veteran of Operations ENDURING FREEDOM and IRAQI FREEDOM, John recently was awarded the Legion of Merit for his service.  A United States Naval Academy graduate, John also holds an MBA (cum laude) in Finance & Management from the F. W. Olin Graduate School of Business at Babson College, and an MS in Operations Research from the Naval Postgraduate School. He lives in Manhattan and is the proud father of ‘three under six,” including three-year old twins.