Hiring Practices That Attract Investors [webcast]

Hiring Practices That Attract Investors

September 20, 2016

Welcome to

“Hiring Practices That Attract Investors”The webcast will start momentarily.

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SC MoattiManaging DirectorThe Angels’ Forum

linkedin.com/in/scmoatti

SC Moatti is the managing director of The Angels’ Forum, an early-stage hybrid venture fund, and founder of Products That Count, a community of 12,000+ product managers and innovators that produces a popular speaker series on product design.

A mobile veteran from Silicon Valley and a pioneer in the areas of mobile, innovation and leadership, Moatti served as an executive at companies like Facebook, Trulia and Nokia, launching and monetizing award-winning mobile products that are now used by billions of people.

Moatti is also the author of the best-selling book Mobilized: An Insider’s Guide to the Business and Future of Connected Technology.

Today’s session will cover:

① The Trends: SMB Growth & Investment Data

② Investor Evaluation Checklist

③ Talent Is a Priority: Makeup, Structure, & Culture • Top Management Characteristics • Diversity & Culture Play a Role• Most Common Mistakes And Pitfalls

④ Top Hiring Areas to Focus On

⑤ Best Hiring Sources for Top Talent

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SMB Growth & Investor Data

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Competition For Funding Is Fierce

550,000New owners

emerge monthly

2015

44%Investment Increase vs.

2014

VCs

$128.5BIn 2015

2016

Promise for

SMBs

Sources: Forbes, Kauffman Foundation

The State Of Emerging & Growing SMBs

7 of 10 New

employers survive

Investor Evaluation ChecklistWhat Investors Ask And Look For

When Evaluating A Business

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Investor Evaluation Checklist

1 Overview10 second summary of

What you doFor whomSo they can do what Where

3 DemoShowcase what will be sold

Live demoVideo mockupIllustrative mockup

4 MarketUnderstand market landscape

What’s the problemWhy does it existHow big is the opportunity

5 SolutionKnow your value proposition

What is your solutionHow can you solve it faster, cheaper, smarter

6 Business ModelSpecify how you make money

What are you sellingWhat’s the pricing modelWhere can it be purchased

2 TeamProof that team is qualified

Work historyNetwork & reputationSkillsCulture

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Investor Evaluation Checklist (cont.)

7 CustomersUnderstand the user base

Who are you targetingHow will you reach themWhat is the messaging

9 Financial OverviewHow much money is expected

Expected revenueExpenses3-year forecast

10 FundingHow much is needed

How much is the askWhere will the funds goDetail team growth & investment strategy

11 MilestonesDetailed milestones for success

What is the future visionWhat are the milestones over 3 years time

12 Legal StatusCompany legal stance

Where are you incorporated

Are there plans to relocate some or all of your team

8 CompetitionWho are you up against

List major competitorsUnderstand competitive advantages

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Top SMB Pitfalls

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Underestimating time needed for fundraising

Poor presentation & interpersonal skills

Insufficient detail about the business’s future plans, cash flow & use of funds

Poor reputation & representation of leadership team

Poor team structure & growth planning

Talent Should Be a PriorityInvestors look for a strong management

team, workforce & culture

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Strong Talent Results In SuccessThe Impact Of Talent

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TALENT Is the #1 area

of focus

3XLikely to grow

into large businesses

4XLikely to create

more jobs

4XLikely to

exceed profit goals

5XLikely to

exceed sales goals

Out perform competitors

22%In YoY profit

growth

Can increase company value

by

$1-2M

Sources: Gallup, Berkus Technology Ventures,

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Evaluating Management & Leadership Teams

The 1st Step In The Talent Evaluation Process:

What is culture?Importance Of Culture

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Business ImpactImportance Of Culture

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Employees are

12%more

productive

14:1Businesses out

perform the S&P Index

2.5xMore revenue

growth

34%Less turnover

63%Better

performance from female

founder

Founding teams under 25

perform

30%above average

Sources: Forbes, Columbia University, First Round,

Measure Your CultureHow You & Investors Can

1

Employee confidence in management

3

Employee retention & knowledge transfer

Adaptability to change

2

Glassdoor Adaptability questionnaire NPS & Turnover Rates

4

Ease of hiring

Conversion Rates

Recognition

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Simple Assessment Employee Voice Survey

5

Employee Diversity

Measure Your CultureHow You And Investors Can

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Top SMB Pitfalls

1 Mismatch between job and hire Take the time to create a hiring plan and to detail the roles you’re looking to fill

2Lack of work / life culture29% of American employees resign due to work overload and lack of healthy work-life balance (Cornerstone)

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Below market compensation packages66% of employees whose offices provide free snacks or beverages report being extremely or very happy with their current job (PeaPod) 

Feeling undervalued75% of employees receiving at least monthly recognition (even if informal) are satisfied with their job (BambooHR)

Stunted growth + lack of coaching, guidance, and leadership51% of employees report they receive “no input” or “input only once in a while” from superiors on how to perform better in their roles (Mercer)

What Roles / Departments to Hire Into FirstQuestions To Ask

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Where To Start HiringWhat Roles And Departments To Prioritize

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Best Sources for Top TalentTips

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Sources for Top TalentTips & Tricks

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LinkedIn is a good starting point!Tips & Tricks

2 3 4

FINDtop candidates

with

Recruiter

1

ADVERTISE your open jobs

with

Work With Us Ads

BUILDyour brand

with

Career Pages

POSTyour Jobs

with

Job Slots

23#hiretowin

Summary

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Key Take-Aways

1 Competition for funding is more competitive than beforeKnow your business inside and out.

2Prioritize hiring top talent and building a strong culturePrioritize building a high-performing and respected team. Don’t overlook the importance of culture.

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Measure your culture and continue to keep employees engaged Employee voice surveys can reveal key findings and allow you to implement solutions.

Build a hiring strategyDetail a strategy in advance for headcount and where to hire for the year. Align your management and hiring teams on the type of candidates you are looking for.

Use a mix of hiring toolsIn addition to traditional job postings, activate modern recruiting tools (social professional networks, employer branding, referrals) to generate more awareness.

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Call 855-655-5653

or visit bit.ly/contacttalentsolutions

Let’s connect!

#hiretowin

SC MoattiManaging DirectorThe Angels’ Forum

linkedin.com/in/scmoatti

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