Hiring Activity in India down 4%

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ........................................................................................................................................... 3

SECTORAL ANALYSIS ............................................................................................................................................. 5

FUNCTIONAL AREA ANALYSIS ............................................................................................................................ 6

CITY BASED SCENARIO .......................................................................................................................................... 7

WORK EXPERIENCE BASED ANALYSIS ............................................................................................................ 8

METHODOLOGY ....................................................................................................................................................... 9

ANNEXURE ....................................................................................................................................................... 10-12

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SECTORAL ANALYSIS

Most industries which had forecasted a steady

hiring scenario in the beginning of the year, have

now started witnessing dipping hiring numbers.

Construction and Engineering sector has seen

the highest month on month dip with hiring

activity going down by 13% in Aug-12 when

compared to Jul-12.

Oil and Gas, BPO, Telecom and Auto Sector saw

recruitment levels dip within a range of 6% and

9% respectively over the same time period.

Both Software services and Insurance have seen about a 2% dip in hiring activity in Aug-12 over Jul-12. On a

positive note, Banking sector has seen 13% growth in recruitment activities over the last month probably

because of increased hiring in the Public Banks category.

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FUNCTIONAL AREA ANALYSIS Mirroring hiring trends of the Banking sector the

demand for professionals in Banking saw

increased demand over the last one month with the

job index moving up by 20% in Aug-12 when

compared to Jul-12. At the other end of the

spectrum, the demand for Sales and ITES

professionals has dipped by 6% respectively

during the same time period. Professionals in

Project management have seen the highest

monthly dip in hiring numbers with the job speak index going down by 13% in Aug-12 over Jul-12.

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CITY BASED HIRING SCENARIO

All top cities have seen lower hiring

numbers over the last one month, barring

Kolkata which has seen a 8% increase in

hiring levels. Delhi –NCR has seen a 4% dip

in the job speak index in Aug-12 when

compared to Jul-12 while Mumbai, Pune

and Chennai has seen their recruitment

activities go down by 2% respectively

during the same time period. Bengaluru and

Chennai maintained steady hiring levels

during the same time period.

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WORK-EX BASED SCENARIO

The demand for professionals across experience levels have dipped by approximately 2% in Aug-12 when

compared to Jul-12. However, professionals with over 16 years plus experience have seen steady demand

during the same time period.

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METHODOLOGY The Naukri Job Speak index from Feb’10 includes both online jobs as wells as jobs acquired from existing

clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job

postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market.

Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the

effect of the Jobs added by the tele-sales team.

On the basis of job listings added to the site every month, the data shows an increase or decrease in the index.

To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent

months have been indexed with data of July 2008. The monthly report shows hiring trends across industry

sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller

cities, niche industries etc. owing to a small base, but more than 42000 clients using Naukri.com leads to high

reliability of the data.

Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The

total jobs on site are defined as:

Total Jobs: Jobs Added + Jobs Refreshed

Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and

therefore indicates that the position is still open.

Disclaimer The data is only representative of the listings on Naukri.com. Our analytics team has used statistical

techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a

statistical margin of error

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ANNEXURE Industry Sectors

O\\

Upward movement of the index as compared to the previous month

Dip in the index

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Functional Area

Upward movement of the index as compared to the previous month

Dip in the index

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Cities

Upward movement of the index as compared to the previous month

Dip in the index